European Business in the EU

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Questions and Answers

Which of the following is a primary goal of the EU regarding its Small and Medium Enterprises (SMEs)?

  • To ensure that businesses remain small and medium to avoid market domination. (correct)
  • To discourage partnerships among SMEs to foster competition.
  • To limit choice and increase prices within the EU market.
  • To promote market domination by large corporations.

In the context of EU business culture, what is the significance of 'co-opetition'?

  • It describes a business environment with a high degree of both competition and collaboration. (correct)
  • It refers exclusively to competition among businesses to drive down prices.
  • It suggests that businesses should primarily focus on retaining control and avoiding risk.
  • It indicates a preference for cooperation over competition to ensure market stability.

What is the main principle behind the concept of 'comparative advantage' in an open economy according to the text?

  • Countries should aim to produce all goods and services to reduce dependency on imports.
  • Countries should primarily focus on producing goods that command the highest prices in international markets.
  • Countries should compete directly in all sectors to foster innovation.
  • Countries should specialize in producing what they do best and use resources efficiently. (correct)

Which factor, according to the provided content, is considered the most dangerous one that is out of a business's control when considering comparative advantage?

<p>Fluctuations in the real exchange rate. (B)</p> Signup and view all the answers

Which sector is identified as having the 'biggest competitive advantage' for Malta?

<p>Financial Services (D)</p> Signup and view all the answers

Which challenge did the high-tech manufacturing sector in the EU face between 2012 and 2016?

<p>Slow economic recovery following the 2008 crisis. (A)</p> Signup and view all the answers

What is the key objective of the General Agreement on Trade and Tariffs (GATT)?

<p>To coordinate world trade and reduce trade barriers. (B)</p> Signup and view all the answers

What distinguishes a 'customs union' from a 'free trade agreement'?

<p>A customs union establishes a common external tariff on trade with non-members. (D)</p> Signup and view all the answers

What is the primary way the EU promotes free trade among its member states as a trading bloc?

<p>By eliminating tariffs, customs duties, and quotas on goods and services within the bloc. (A)</p> Signup and view all the answers

What is the 'trade balance' in the context of the European Union (EU)?

<p>The difference between the value of the EU's exports and imports. (A)</p> Signup and view all the answers

What is the likely outcome if the equilibrium between the imports and exports is not achieved?

<p>Increased trade conflicts undermining the long-term health of its economy (D)</p> Signup and view all the answers

What does the concept of the European Union's (EU) 'open strategic autonomy' reflect?

<p>The evolving nature of the EU's foreign and economic policies in response to global challenges. (D)</p> Signup and view all the answers

What is the purpose of the EU's 'anti-coercion instrument regulation'?

<p>To empower the EU to counter-coerce any misbehaving third country. (C)</p> Signup and view all the answers

Which of the following is an advantage of the Euro and the Eurozone?

<p>Elimination of exchange rate fluctuations. (A)</p> Signup and view all the answers

What is a potential disadvantage of monetary union, such as the Eurozone?

<p>Risk of financial dependency for weaker economies. (B)</p> Signup and view all the answers

What has changed in the ordinary legislative procedure?

<p>Identifying problems and identifying possible solutions are now one step. (C)</p> Signup and view all the answers

According to the EU's legislative procedures, what is the role of the European Parliament in the 'consent' procedure?

<p>To accept or reject a legislative proposal by an absolute majority vote without amendment. (D)</p> Signup and view all the answers

Regions and Local Development fall under which of the EU policies?

<p>Longest running and most successful (C)</p> Signup and view all the answers

Which of the following is a key objective of the EU Cohesion Policy?

<p>To reduce economic and social disparities between EU regions. (A)</p> Signup and view all the answers

What does ERDF monies awarded to public authorities aim to achieve?

<p>All of the above (D)</p> Signup and view all the answers

What is the main goal of The EU distributing ESF funding to the member states and regions to finance their operational programmes?

<p>All of the above (D)</p> Signup and view all the answers

What is EU Harmonisation policy intended to do?

<p>All of the above (D)</p> Signup and view all the answers

What is the role of CEN?

<p>Facilitate trade and innovation across industries. (D)</p> Signup and view all the answers

What does a CE marking represent?

<p>The product meets certain EU health, safety, and environmental protection standards (A)</p> Signup and view all the answers

Which of the following falls under EU Public Procurement?

<p>All of the above (D)</p> Signup and view all the answers

Which Treaty establishes the four fundamental principles that apply to public contracts?

<p>Treaty with the European Union (D)</p> Signup and view all the answers

What falls under step one: write the document?

<p>All of the above (D)</p> Signup and view all the answers

If a pin is issued within 77 days for a certain product, what is the maximum amount of days that it can be reduced to?

<p>36/22 (A)</p> Signup and view all the answers

What are three characteristics of a Pan-European environment?

<p>Cross-cultural, societal and interdisciplinary (B)</p> Signup and view all the answers

Compared to Domestic businesses, what are three possible challenges when undertaking a Pan-European Business?

<p>Research data is generally in foreign languages and may be extremely difficult to obtain and interpret/ Multilingual communication is required/ Pan-European marketing people require a wide range of marketing skills (B)</p> Signup and view all the answers

What are Niche consulting firms focused on?

<p>An even deeper focus on a particular industry, client theme or service area (A)</p> Signup and view all the answers

What does Eurostat provide statistics on?

<p>All of the above (D)</p> Signup and view all the answers

What useful information is provided in the 'Business Section' of 'Your Europe'?

<p>All of the above (D)</p> Signup and view all the answers

The European Commission funds the Enterprise Europe Network, what does it provide?

<p>All of the above (D)</p> Signup and view all the answers

When using TOWS analysis, where should companies place their focus?

<p>External environment (A)</p> Signup and view all the answers

When thinking about Geographic segmentation, what is the company segmenting?

<p>Customer location (C)</p> Signup and view all the answers

According to riscresearch.com, what is traditionalist influenced by?

<p>Social-economic history (D)</p> Signup and view all the answers

What is the 5Ms model not used for?

<p>External structures (A)</p> Signup and view all the answers

Name two considerations when thinking about minutes, time and timing.

<p>Is the timing right to enter a pan European market?/ Can we afford the time and energy to explore the possibility to develop a pan-European opportunity? (D)</p> Signup and view all the answers

What does the 4Ps model not refer to?

<p>Partners (C)</p> Signup and view all the answers

Under the product element of the marketing mix, name three elements of Localisation aspects.

<p>Packaging - language, imagery, branding, colour, design, Product support methods e.g. telephone support/ Product dimensions/ Product ingredients (A)</p> Signup and view all the answers

Select the most correct answer: As of 2024, how much is the cost of applying for a community trademark?

<p>1000 euros (C)</p> Signup and view all the answers

Select the list which best lists all of the correct types of internet sales.

<p>Direct (B)</p> Signup and view all the answers

Flashcards

S.M.E. in the EU

Promoted more; given more funds within the EU to avoid market domination and retain control

Joint ventures and partnerships

Helps to build stronger relationships and cooperation between businesses within the EU.

Draghi Report

A revision of EU action plan that aims for the EU to remain united despite outside competition.

Co-opetition

Competition and cooperation; a high dose of competition and a high dose of collaboration.

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Comparative Advantage

An open economy allows countries to specialize in producing what they do best and making efficient use of resources.

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Unique niche

A business offering something unique that no other company provides, making it essential for the market.

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Trade promotion

Aims to improve the trade performance of countries or regions within countries, industries or individual companies

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Balance of Payments (BoP)

Financial statement that summarizes all economic transactions between a country and the rest of the world over a specific period

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Terms of Trade

The rate of exchange of one good or service for another when two countries trade with each other.

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EU as a Trading Bloc

The EU's role as a collective economic entity that facilitates trade between its member states and with non-member countries.

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EU Trade Policies

The EU promotes free trade among its member states by eliminating tariffs, customs duties, and quotas on goods and services within the bloc.

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EU Co-opetition

Drives innovation and market efficiency within the EU bloc.

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EU Trade Barriers

Protect member countries from external competition but can also restrict global trade interactions.

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CE Marking

European conformity marking which is legally required for many products and so enables the free movement of products with the EU.

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EU's Anti-dumping Regulations

Investigate and impose duties for dumping or subsidy claims which injure European producers.

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Commission Proposal

The process begins when the European Commission submits a legislative proposal to the European Parliament

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EU Regulations

A binding legislative act, applicable to all EU countries and requires no further action to have a legal effect

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EU Directive

Sets a goal all EU countries must achieve but the countries may choose the method by which to achieve the goal

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EU Recommendation

Allows institutions to make their views known and suggest actions without imposing legal obligations (not binding)

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EU Opinion

Allows institutions to make a statement without imposing any legal obligations (not binding)

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Treaty on the Functioning of the European Union (TFEU)

prohibits discrimination based on nationality, ensure freedom of establishment and services

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Reducing Disparities

To lessen the gap between wealthier and poorer regions.

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Promoting Economic Growth and Job Creation

Helps regions build capacities crucial for sustainable growth and employment through investments in infrastructure, education, and job creation.

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Supporting Environmental Sustainability

The policy funds green initiatives, including projects that focus on reducing carbon emissions, improving waste management, and enhancing biodiversity, aligning with the EU's broader goals on climate change and sustainability.

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ERDF

The ERDF aims to strengthen economic and social cohesion in the European Union by correcting the imbalance between its regions

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ESF+

Is Europe's main instrument for helping people get better jobs and ensuring fairer job opportunities for all EU citizens.

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European Trade Fairs

In Europe, most industries or key technology areas host an annual international trade fair

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'Business Section' of Your Europe

The 'Business Section' of Your Europe provides practical information and advice to conduct business within the EU.

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International Pricing Strategies

Requires careful planning and ongoing management to be effective, considers production costs, channel costs, competitor price, exchange rate fluctuations

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Export Agents

Export agents act on a company's behalf by making introductions to overseas customers. They do not take title to your goods, only acting as resellers.

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Overseas Distributors

Overseas distributors buy goods from a manufacturer taking title to them and then sell them on in a forgein market

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Strategic Partners

Formal alliance between two companies usually formalised by a contracr but which falls short of a legal partership such as a joint venture

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Wholly Owned Subsidiary

Is a company that is completely owned and controlled by another company, known as the parent company.

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European Union intellectual property office - Alicante Spain.

Applications for community trademarks are made through the European Union intellectual property office in Alicante Spain.

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European Parliament

Has the power to accept or reject a legislative proposal by an absolute majority vote, but cannot amend it.

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Trade promotion

Aim to improve the trade performance of countries or regions within countries, industries or individual companies

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Export control regulation

Provide common EU export rules, assessment and authorisation criteria, and control and monitoring measures for dual-use exports.

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Foreign Direct Investment screening regulation

Establish minimum requirements and coordination channels for FDI assessments and screening mechanisms

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Enforcement regulation

Enables the EU to suspend or withdraw trade privileges, concessions or obligations in response to breaches by third countries.

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Trade mirror clause

Requires EU trade partners from third countries to reciprocate equivalent EU standards to trade with the single market.

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Study Notes

European Business in the EU

  • The EU is a very active economic region, offering substantial growth and competition opportunities.

Characteristics of EU Business Culture

  • EU business culture supports SMEs with funding to avoid market domination and to retain control, resulting in greater choice, quality, and competitive pricing.
  • SMEs often seek partnerships to expand their reach across the EU.
  • Joint ventures and partnerships are promoted to strengthen business relationships and encourage cooperation.
  • Common laws and institutions streamline policies, with policies acting as a clear plan.
  • The EU values its shared history
  • A key strategy, highlighted in the Draghi report, involves shifting from defensive strategies to proactive approaches to stay competitive.
  • Businesses in the EU must be prepared for competition, cooperation, and operating within common legal frameworks.
  • Co-opetition, a mix of competition and cooperation, is vital and builds on the four key pillars of the EU business culture.

Benefits of Co-opetition

  • It expands consumer choices by merging domestic markets with international options.
  • Improves the quality of available ideas.
  • Increases competition while lowering prices.
  • Broadens market and customer bases due to fewer global restrictions.
  • Offers access to new technologies, aimed at supporting job creation.
  • Allows countries to specialize in their strengths, maximizing resource efficiency. It's easy to gain, but also easy to lose.

Comparative Advantage

  • Identifying unique business features aids in market comparison and differentiation.
  • Market's reliance is increased on businesses if they establish a unique, irreplaceable niche.
  • A competitive edge should focus on quality instead of just quantity.
  • Businesses benefit from multiple comparative advantages as this serves as back up plan

Determinants of Comparative Advantage

  • Comparative advantage is dynamic, changing over time and depending on quantity/quality of production factors.
  • Government intervention through legislation and subsidies affects comparative advantage.
  • Value-added elements and patents impact non-price competitiveness.
  • Fluctuations in the exchange rate can be dangerous.

Malta's Comparative Advantages

  • The financial services sector has grown, contributing 12% to Malta’s GDP.
  • Creative industries, including ICT, iGaming, and filming are also of benefit.
  • Tourism constantly reinvents itself to compete with new destinations.
  • Education focuses on medicine, English, maritime, and diplomatic studies.
  • Transportation and logistics include yachting services and crew training.
  • High-tech manufacturing is advancing in pharmaceuticals, biotechnology, aviation, and sophisticated technology.

Challenges

  • The high-tech manufacturing sector faced challenges from 2012–2016.
  • The slow economic recovery post-2008 led to reduced industrial investments.
  • Fragmented digital and innovation policies hindered scaling tech companies.
  • Competition with global players limited innovation due to R&D investment.
  • Supply chain disruptions due to reliance on Asian imports impacted production.
  • Overregulation and bureaucracy made it difficult to innovate.

Terms of Trade Explained

  • Terms of trade measure the exchange rate between one good or service for another when countries trade.
  • TOT Index formula: (100 X export price index) / import price index.

Interpreting Terms of Trade

  • Improvement in TOT: Means a country can buy more imports for each unit of exports, boosting its purchasing power.
  • Deterioration in TOT: Means a country has to export more to purchase the same amount of imports, reducing its purchasing power.

Factors Affecting Trade Terms

  • Changes in commodity prices of key exports/imports, like oil, affect TOT.
  • A stronger currency makes imports cheaper improving TOT, while a weaker rate has the reverse result.
  • Global supply and demand impact a country's exports or imports.
  • Trade policies can influence terms of trade by changing goods prices.
  • A 10% rise in export prices and a 5% rise in import prices results in a 4.8% improvement in TOT.
  • When terms of trade rise above 100 it is improved, when they fall below 100, it is worsening.
  • An increase in export prices improves trade terms, while a fall worsens them.

Export Price Changes

  • Export prices are affected by the exchange rate, value added, government intervention, production factors, and resource demand/ scarcity.

Balance of Payments

  • Balance of Payments (BoP) summarizes economic transactions between a country's residents and the rest of the world over a period.
  • For the EU, BoP includes trade, investment income, and financial transfers.
  • BoP helps understanding the EU's global economic interactions.
  • Each nation accounts for global finances.

BOP Classification

  • Current account transactions: Flow of money, day-to-day transactions smaller money amounts.
  • Capital/external transactions: Stocks of money, big/infrequent transactions.
  • An example of current payments is interest rate recorded from a bank account yearly.
  • Example of External transactions occur when a maltese citizen invests in Switzerland and deposits a large sum of money.

Invisible vs Visible Trade

  • Visible Trade includes imports and exports of goods and is always negative for Malta.
  • Invisible Trade includes imports and exports of services, receipts/payments, transfers of gifts/grants ect and is always positive

Capital and asset movement

  • Assets are increased by negative value and decreased by a positive value.
  • Liabilities are increased by a postive value and decreased by a negative value.

EU as a Trading Bloc

  • The EU facilitates trade among members and non-members, promoting free trade by removing tariffs and quotas.
  • It creates a single market where goods, services, capital, and labor move freely.
  • A balance is needed between co-opetition and barriers that the EU is creating.

Balancing Co-opetition and Barriers

  • Balancing co-opetition and barriers is a delicate aim for trade blocs.
  • Co-opetition promotes internal growth, while external barriers safeguard domestic industries.
  • Trade blocs like the EU cut down internal barriers and secure trade agreements to reduce external friction.

The EU's Open Strategic Autonomy

  • The EU's foreign aims to respond to global challenges with its policy.
  • Balance integration with the capacity to act when required.
  • Single market emergency is effective and secures supply of critical goods/services and improves governance.
  • It is established due to Covid-19 discruptions that firms must report on.
  • Export control regulation provides authorization criteria and control measures.

Foreign Regulations

  • Regulations establish minimum FDI for security.
  • Enforcement regulation allows EU to suspend trade due to impacted intersts by third counteries.
  • The mechanism would impose levies to account for true carbon content.
  • Instrument would effectivly condition access to contracts on reciprocal access.
  • Mirror Clause would be to reciprocate similar standards

Legislation

  • Regulations could also apply technical requirments.
  • Anti-dumping duties investigate / impose subsidies against european produces.
  • The instrument aims to punish behaving third countries.
  • Shifting towards "bilateral trade" deals as the EU has launched more negotiations that other countries
  • EU and WTO insist trade regulatiosn are compatabile, but it used to tailor its policy.
  • EU used to push countries to accept property restrictions - not just trade related.
  • It has been criticised for potecting pofits against waiving patents.
  • Apporachs are more recoprocal than non-recoprocal.
  • The EU has become generous towards "poorer" economies
  • No longer focuses on making gloabilisation equal or balanced

The Eurozone: Advantages and Disadvantages

  • The Eurozone eliminates exchange rate fluctuations, thereby reducing speculation and transaction costs.
  • Promotes price transparency, benefiting consumers and businesses alike.
  • Increase in trade and employment.
  • Requirements for Eurozone members increases economic stability.
  • The Euro serves as a leading global reserve currency.
  • A unified Eurozone enhances negotiating power in global discussions.
  • Travelers enjoy seamless travel and a boost to local economies.
  • Loss of national sovereignty is a disadvantage and creates financial dependency.

Convergence Criteria for the Eurozone

  • Convergence criteria: Price stability, Sound and stable public finances, Sustainable public, Durable convergence can increase economic stability.

EU Decision-Making

  • The main insitutions headed by: Presidents of the European Council, Council of the EU, European Commission, Parliament
  • Decision-making institutes were previously single tasked.
  • Council and Parliment identify - Commission propose - Parliament discusses - Council Decide
  • It has had a big impact that the identifying problem aspect is influenced politically more than on real citizens.
  • Process stayed the same, roles have been changed in institutions:
  • The Orindary legislatiev Procude (OLP) is responsible dor approx 99% of the laws in the EU, It is for money security and natural disasters.
  • The process begins when EU Comission submits and proposal.

Readings, Council of Ministers and conciliation.

  • The Parliment examines the proposal in its first reading where it can approve or amend suggestions.
  • First readin in the Council of Ministers - they revies the Parliment position if accepted it becomes law. If not it is sent to parliment for a second reading.
  • Then parliament examines councils position, the council reviews parliment amendments. If its not approved it is sent to Conciliation committee where represetntives see a joint text. If not accepted it is rejected. - the prposal is resubmitted.
  • Bodies approve act, directives are made by member states. and decesions are mad ein specific cases.

Law classification

  • If Council makes "Specia Legislatie Prodedures", Parlements role is limited to one of two. Consultation/Consent
  • Consents is when legisalture has power to accept/reject BUT, cannot modify (use whn combating discrimination0
  • During consultaitons, Europeean partliemnt approve, modify or reject legistlation.

EU Policies

  • EU drectives are apart of their policy and funding.
  • They cover area such as Agriculture, fisheries, cultures / eduaction / Economy/finance/ tax. etc
  • Longest and mot successful is regions and local Devloplents.

Cohesion Policy

  • Aims to reduce economic and social between EU regions and foster SUstainable Devlopment. . Help to balance devlopment and socie economic integration.
  • Key objective of Policy: TO help reduce dispariteis by addressing lag by growing with eco dev and growing.
  • Promoting econ growth for jobs for sustainable growth. _ Supporting Environmental Sustainability. in reducing Carbon for sustainability.
  • Innovatio and digital transorfmation. and Globalisation.
  • Theim is also to improve econmic regios and avoid disparities.
  • budget are devote dot remove economic / social /territorisl disparities.
  • EU is covered by Europeand regions.

regional devlopments - devlopement

  • More (GDP average capiat>90%)
  • Les devlopements <0%)

ERDF Funing

  • THE aim is to strenghtn economic and social chesion.
  • Focused around: Iniviation & rEaserch, Digital agenda, Support SMEs, low carbon econmy

ESF Funding

  • Eu main intrusment to ensure better jobs for citizens.
  • Distributes money to members stats to recive finance on op peratioal ptofamnes. These programes then find related projects,

Harmonzation Policy - Standardiation policy

Standization policy

  • Remove conflicting nat stand,
  • achives single market for goods and services.
  • Harmonized stand is based request to recognize EU stand organizantio to devlop "decm"

3 European sandidaztion organizations

  • CEN, centlec (electric) ETST CEN - consrtuciton products. Role: CEN is responsible for voluntary European Standards.

Harmonisation Policy and CE Marking

  • The Mark enables free movement of products in EU
  • CE mark also for products made for EU and EFFA
  • Before putting on market, prodcuts must have it. To meet safety, health.
  • Not all, only those listed in specific EU derivatives like toys etc

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