Ethics and Allegiance Quiz

The core values of PRSA are advocacy, honesty, expertise, independence, loyalty, and fairness.

The four important ethical standards recommended by SPJ are: seek the truth and report it, minimize harm, act independently, and be accountable.

The ethical standards recommended for journalists when reporting news are: be fair, honest, and courageous; treat sources and colleagues with respect; be free of obligation to any interest other than the public's right to know; and be obligated to the audience and to each other.

<p>The FTC requires that advertising must be truthful, not misleading, and when appropriate, backed by scientific evidence.</p> Signup and view all the answers

<p>The alternatives for media professionals to reflect on ethical standards are seeking expert advice and following the performance code or code of ethics set by professional organizations like SPJ and PRSA.</p> Signup and view all the answers

<p>Enforcement through cooperation from filmmakers, theater owners, and the public. The current rating system in effect today.</p> Signup and view all the answers

<p>The FTC requires advertisements to be truthful, not misleading, and backed by scientific evidence. It enforces truth and advertising laws to prevent fraudulent advertising.</p> Signup and view all the answers

<p>Advocacy, honesty, expertise, independence, loyalty, and fairness.</p> Signup and view all the answers

<p>The ethical standards include accurate representation of events and subjects, and the ethical dilemma after 9/11 involved the publishing of a picture of a man who fell from the top of the tower.</p> Signup and view all the answers

<p>Seek the truth and report it, minimize harm, act independently, and be accountable.</p> Signup and view all the answers