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Questions and Answers

What did President Biden advocate for in his 2022 State of the Union Address regarding advertising to children?

  • Implementing personalized advertising to children
  • Increasing targeted advertising to children
  • Encouraging children to participate in data collection for advertising
  • Banning targeted advertising to children (correct)

In terms of age groups, why is it important for companies to differentiate between children aged 6-12 and those aged 13-18?

  • To assess the purchasing power of each age group
  • To decide which age group should have access to online ads
  • To tailor advertising content based on developmental maturity (correct)
  • To determine the level of supervision needed for each group

What is a significant aspect of the legal rules discussed in the chapter regarding marketing through telecommunications channels?

  • Imposing no limits on data collection by infrastructure companies
  • Encouraging unrestricted use of personal information by all companies
  • Regulations on the use of personal information by telecommunications companies (correct)
  • Promoting sharing of personal information for marketing purposes

How are telephone, cable companies, and broadband internet providers affected by current laws regarding the use of personal information?

<p>They face restrictions on how they can use and disclose personal information (C)</p> Signup and view all the answers

What do ethical concerns about targeted advertising to children primarily focus on?

<p>Data collection and targeted ads directed at developmentally immature individuals (B)</p> Signup and view all the answers

According to the passage, which of the following is a key principle that the Institute for Advertising Ethics (IAE) encourages in digital advertising?

<p>Advertisers should never compromise consumers' personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made. (C)</p> Signup and view all the answers

According to the passage, which of the following is a key reason why companies have a financial incentive to engage in ethical advertising practices?

<p>It is linked to building consumer trust, which is connected to purchase decisions. (B)</p> Signup and view all the answers

The passage mentions that the California Online Privacy Protection Act (CalOPPA) is a law that governs which of the following aspects of digital advertising?

<p>The passage does not mention the California Online Privacy Protection Act (CalOPPA). (C)</p> Signup and view all the answers

According to the passage, which of the following is a key area of concern regarding the ethics of digital advertising?

<p>The lack of transparency in how consumer data is collected and used for ad targeting. (C)</p> Signup and view all the answers

The passage suggests that which of the following groups should be excluded from targeted digital advertising based on ethical considerations?

<p>The passage does not provide any information about which groups should be excluded from targeted digital advertising. (B)</p> Signup and view all the answers

What is a primary ethical concern regarding behavioral advertising practices?

<p>All of the above (D)</p> Signup and view all the answers

What are 'dark patterns' in the context of digital advertising?

<p>All of the above are examples of dark patterns in digital advertising (D)</p> Signup and view all the answers

Which of the following is an ethical concern regarding the use of dark patterns in digital advertising?

<p>All of the above are ethical concerns related to dark patterns (D)</p> Signup and view all the answers

What is the California Online Privacy Protection Act (CalOPPA) likely to address?

<p>Requirements for companies to provide access and correction of user profiles (B)</p> Signup and view all the answers

What is a potential concern regarding the use of 'Do Not Track' signals by consumers?

<p>The text does not mention 'Do Not Track' signals or related concerns (C)</p> Signup and view all the answers

According to the passage, which of the following is NOT a key component of the California framework for regulating digital advertising?

<p>Restricting the use of Do Not Track signals by digital advertisers (D)</p> Signup and view all the answers

The passage indicates that the California framework regulates digital advertising practices based on which of the following criteria?

<p>All of the above (D)</p> Signup and view all the answers

Which of the following best describes the self-regulatory principles that many companies involved in digital advertising have voluntarily agreed to follow?

<p>Principles that aim to address the privacy concerns raised by the tracking associated with digital advertising (D)</p> Signup and view all the answers

Based on the information provided, which of the following is a key restriction imposed by the California framework on digital advertising practices?

<p>Restricting the use of consumer information obtained across websites, services, or applications for behavioral advertising purposes (B)</p> Signup and view all the answers
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