Podcast
Questions and Answers
What did President Biden advocate for in his 2022 State of the Union Address regarding advertising to children?
What did President Biden advocate for in his 2022 State of the Union Address regarding advertising to children?
- Implementing personalized advertising to children
- Increasing targeted advertising to children
- Encouraging children to participate in data collection for advertising
- Banning targeted advertising to children (correct)
In terms of age groups, why is it important for companies to differentiate between children aged 6-12 and those aged 13-18?
In terms of age groups, why is it important for companies to differentiate between children aged 6-12 and those aged 13-18?
- To assess the purchasing power of each age group
- To decide which age group should have access to online ads
- To tailor advertising content based on developmental maturity (correct)
- To determine the level of supervision needed for each group
What is a significant aspect of the legal rules discussed in the chapter regarding marketing through telecommunications channels?
What is a significant aspect of the legal rules discussed in the chapter regarding marketing through telecommunications channels?
- Imposing no limits on data collection by infrastructure companies
- Encouraging unrestricted use of personal information by all companies
- Regulations on the use of personal information by telecommunications companies (correct)
- Promoting sharing of personal information for marketing purposes
How are telephone, cable companies, and broadband internet providers affected by current laws regarding the use of personal information?
How are telephone, cable companies, and broadband internet providers affected by current laws regarding the use of personal information?
What do ethical concerns about targeted advertising to children primarily focus on?
What do ethical concerns about targeted advertising to children primarily focus on?
According to the passage, which of the following is a key principle that the Institute for Advertising Ethics (IAE) encourages in digital advertising?
According to the passage, which of the following is a key principle that the Institute for Advertising Ethics (IAE) encourages in digital advertising?
According to the passage, which of the following is a key reason why companies have a financial incentive to engage in ethical advertising practices?
According to the passage, which of the following is a key reason why companies have a financial incentive to engage in ethical advertising practices?
The passage mentions that the California Online Privacy Protection Act (CalOPPA) is a law that governs which of the following aspects of digital advertising?
The passage mentions that the California Online Privacy Protection Act (CalOPPA) is a law that governs which of the following aspects of digital advertising?
According to the passage, which of the following is a key area of concern regarding the ethics of digital advertising?
According to the passage, which of the following is a key area of concern regarding the ethics of digital advertising?
The passage suggests that which of the following groups should be excluded from targeted digital advertising based on ethical considerations?
The passage suggests that which of the following groups should be excluded from targeted digital advertising based on ethical considerations?
What is a primary ethical concern regarding behavioral advertising practices?
What is a primary ethical concern regarding behavioral advertising practices?
What are 'dark patterns' in the context of digital advertising?
What are 'dark patterns' in the context of digital advertising?
Which of the following is an ethical concern regarding the use of dark patterns in digital advertising?
Which of the following is an ethical concern regarding the use of dark patterns in digital advertising?
What is the California Online Privacy Protection Act (CalOPPA) likely to address?
What is the California Online Privacy Protection Act (CalOPPA) likely to address?
What is a potential concern regarding the use of 'Do Not Track' signals by consumers?
What is a potential concern regarding the use of 'Do Not Track' signals by consumers?
According to the passage, which of the following is NOT a key component of the California framework for regulating digital advertising?
According to the passage, which of the following is NOT a key component of the California framework for regulating digital advertising?
The passage indicates that the California framework regulates digital advertising practices based on which of the following criteria?
The passage indicates that the California framework regulates digital advertising practices based on which of the following criteria?
Which of the following best describes the self-regulatory principles that many companies involved in digital advertising have voluntarily agreed to follow?
Which of the following best describes the self-regulatory principles that many companies involved in digital advertising have voluntarily agreed to follow?
Based on the information provided, which of the following is a key restriction imposed by the California framework on digital advertising practices?
Based on the information provided, which of the following is a key restriction imposed by the California framework on digital advertising practices?