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What did President Biden advocate for in his 2022 State of the Union Address regarding advertising to children?

Implementing personalized advertising to children

Increasing targeted advertising to children

Encouraging children to participate in data collection for advertising

Banning targeted advertising to children (correct)

In terms of age groups, why is it important for companies to differentiate between children aged 6-12 and those aged 13-18?

To assess the purchasing power of each age group

To decide which age group should have access to online ads

To tailor advertising content based on developmental maturity (correct)

To determine the level of supervision needed for each group

What is a significant aspect of the legal rules discussed in the chapter regarding marketing through telecommunications channels?

Imposing no limits on data collection by infrastructure companies

Encouraging unrestricted use of personal information by all companies

Regulations on the use of personal information by telecommunications companies (correct)

Promoting sharing of personal information for marketing purposes

How are telephone, cable companies, and broadband internet providers affected by current laws regarding the use of personal information?

They face restrictions on how they can use and disclose personal information (C) Signup and view all the answers

What do ethical concerns about targeted advertising to children primarily focus on?

Data collection and targeted ads directed at developmentally immature individuals (B) Signup and view all the answers

According to the passage, which of the following is a key principle that the Institute for Advertising Ethics (IAE) encourages in digital advertising?

Advertisers should never compromise consumers' personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made. (C) Signup and view all the answers

According to the passage, which of the following is a key reason why companies have a financial incentive to engage in ethical advertising practices?

It is linked to building consumer trust, which is connected to purchase decisions. (B) Signup and view all the answers

The passage mentions that the California Online Privacy Protection Act (CalOPPA) is a law that governs which of the following aspects of digital advertising?

The passage does not mention the California Online Privacy Protection Act (CalOPPA). (C) Signup and view all the answers

According to the passage, which of the following is a key area of concern regarding the ethics of digital advertising?

The lack of transparency in how consumer data is collected and used for ad targeting. (C) Signup and view all the answers

The passage suggests that which of the following groups should be excluded from targeted digital advertising based on ethical considerations?

The passage does not provide any information about which groups should be excluded from targeted digital advertising. (B) Signup and view all the answers

What is a primary ethical concern regarding behavioral advertising practices?

All of the above (D) Signup and view all the answers

What are 'dark patterns' in the context of digital advertising?

All of the above are examples of dark patterns in digital advertising (D) Signup and view all the answers

Which of the following is an ethical concern regarding the use of dark patterns in digital advertising?

All of the above are ethical concerns related to dark patterns (D) Signup and view all the answers

What is the California Online Privacy Protection Act (CalOPPA) likely to address?

Requirements for companies to provide access and correction of user profiles (B) Signup and view all the answers

What is a potential concern regarding the use of 'Do Not Track' signals by consumers?

The text does not mention 'Do Not Track' signals or related concerns (C) Signup and view all the answers

According to the passage, which of the following is NOT a key component of the California framework for regulating digital advertising?

Restricting the use of Do Not Track signals by digital advertisers (D) Signup and view all the answers

The passage indicates that the California framework regulates digital advertising practices based on which of the following criteria?

All of the above (D) Signup and view all the answers

Which of the following best describes the self-regulatory principles that many companies involved in digital advertising have voluntarily agreed to follow?

Principles that aim to address the privacy concerns raised by the tracking associated with digital advertising (D) Signup and view all the answers

Based on the information provided, which of the following is a key restriction imposed by the California framework on digital advertising practices?

Restricting the use of consumer information obtained across websites, services, or applications for behavioral advertising purposes (B) Signup and view all the answers