Esther's Journey to Entrepreneurship

Esther's Journey to Entrepreneurship

• Esther received $500 from her aunt Flory as a birthday gift upon leaving school at sixteen.
• Unlike most of her friends who pursued college, Esther chose to invest in her own business venture.
• She initially purchased fruit, sugar, and glass jars to produce homemade jam.
• The jam was priced at $1 per jar, allowing Esther to quickly double her aunt's $500 investment.

Parental Concerns and Personal Motivation

• Esther's parents discouraged her from pursuing jam-making, emphasizing the importance of studies.
• They envisioned her future as a teacher or doctor, highlighting their traditional expectations.
• Despite parental pressure, Esther remained determined to follow her passion for making jam.

Business Expansion

• Within a few months, Esther expanded her sales beyond friends to local markets.
• She diversified her business by introducing orange juice and successfully sold it to a school associated with a friend.
• After two years, Esther's business had gained substantial growth, leading to increased family support and pride.

Workforce Growth and Product Variety

• Esther's entrepreneurial success necessitated hiring additional staff to manage the growing business.
• She diversified her product line to include various types of food sold to shops and supermarkets.

Explore Esther's inspiring journey as she defies parental expectations to pursue her passion for jam-making. From an initial investment of $500, she successfully expands her business into local markets. This quiz delves into the challenges she faced and her ultimate drive for success.