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Questions and Answers
Esther's aunt gave her $500 for her birthday when she left school at age sixteen.
True
Esther's friends chose to start their own businesses instead of going to college.
False
Esther sold her jam for $2 a jar.
False
Esther began making jam to please her parents.
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After a few months, Esther started selling her jam to the local market.
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Esther's business grew large enough that she needed to hire additional people to work for her.
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Study Notes
Esther's Journey to Entrepreneurship
- Esther received $500 from her aunt Flory as a birthday gift upon leaving school at sixteen.
- Unlike most of her friends who pursued college, Esther chose to invest in her own business venture.
- She initially purchased fruit, sugar, and glass jars to produce homemade jam.
- The jam was priced at $1 per jar, allowing Esther to quickly double her aunt's $500 investment.
Parental Concerns and Personal Motivation
- Esther's parents discouraged her from pursuing jam-making, emphasizing the importance of studies.
- They envisioned her future as a teacher or doctor, highlighting their traditional expectations.
- Despite parental pressure, Esther remained determined to follow her passion for making jam.
Business Expansion
- Within a few months, Esther expanded her sales beyond friends to local markets.
- She diversified her business by introducing orange juice and successfully sold it to a school associated with a friend.
- After two years, Esther's business had gained substantial growth, leading to increased family support and pride.
Workforce Growth and Product Variety
- Esther's entrepreneurial success necessitated hiring additional staff to manage the growing business.
- She diversified her product line to include various types of food sold to shops and supermarkets.
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Description
Explore Esther's inspiring decision to become an entrepreneur instead of pursuing traditional education. Learn how she started her homemade jam business with a small investment and faced parental opposition. Discover her journey of expanding her business and overcoming challenges.
