Establishing Price and Developing Incentives in Marketing
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Questions and Answers

What is a method mentioned in the text to decrease monetary costs for the desired behavior?

  • Celebrity endorsements
  • Social media campaigns
  • Loyalty points
  • Discount coupons (correct)

Which tactic is suggested in the text for decreasing time and physical costs for the desired behavior?

  • Introducing complex requirements
  • Creating social media profiles
  • Embedding a new behavior into present activities (correct)
  • Increasing the price of products

What type of discount is mentioned in the text as a method to decrease monetary costs?

  • Seasonal discounts (correct)
  • Bulk purchase discounts
  • Employee discounts
  • Educational discounts

How can a new behavior be encouraged according to the text?

<p>By anchoring it to an established habit (C)</p> Signup and view all the answers

Which of the following is NOT mentioned in the text as a method to decrease monetary costs?

<p>Celebrity endorsements (B)</p> Signup and view all the answers

What is a strategy provided in the text to decrease nonmonetary costs for the desired behavior?

<p>&quot;Anchoring&quot; the new behavior to an established habit (D)</p> Signup and view all the answers

Which of the following tactics is aimed at reducing time costs according to the text?

<p>&quot;Embedding&quot; a new behavior into present activities (A)</p> Signup and view all the answers

What is suggested in the text as a way to decrease monetary costs for the desired behavior?

<p>&quot;Distributing&quot; discount coupons (D)</p> Signup and view all the answers

What can be done to encourage physical activity?

<p>&quot;Recommending&quot; stair climbing over elevator use (C)</p> Signup and view all the answers

What strategy is provided in the text for decreasing physical or psychological costs for desired behaviors?

<p>Incorporating new behaviors into existing routines (D)</p> Signup and view all the answers

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