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Establishing Price and Developing Incentives in Marketing

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Establishing Price and Developing Incentives in Marketing

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Questions and Answers

What is a method mentioned in the text to decrease monetary costs for the desired behavior?

Celebrity endorsements

Social media campaigns

Loyalty points

Discount coupons (correct)

Which tactic is suggested in the text for decreasing time and physical costs for the desired behavior?

Introducing complex requirements

Creating social media profiles

Embedding a new behavior into present activities (correct)

Increasing the price of products

What type of discount is mentioned in the text as a method to decrease monetary costs?

Seasonal discounts (correct)

Bulk purchase discounts

Employee discounts

Educational discounts

How can a new behavior be encouraged according to the text?

By anchoring it to an established habit Signup and view all the answers

Which of the following is NOT mentioned in the text as a method to decrease monetary costs?

Celebrity endorsements Signup and view all the answers

What is a strategy provided in the text to decrease nonmonetary costs for the desired behavior?

"Anchoring" the new behavior to an established habit Signup and view all the answers

Which of the following tactics is aimed at reducing time costs according to the text?

"Embedding" a new behavior into present activities Signup and view all the answers

What is suggested in the text as a way to decrease monetary costs for the desired behavior?

"Distributing" discount coupons Signup and view all the answers

What can be done to encourage physical activity?

"Recommending" stair climbing over elevator use Signup and view all the answers

What strategy is provided in the text for decreasing physical or psychological costs for desired behaviors?

Incorporating new behaviors into existing routines Signup and view all the answers