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Questions and Answers
What is the definition of an eSports enthusiast, according to Newzoo?
Someone who watches professional eSports content more than once a month.
What was the impact of COVID-19 on the eSports industry?
The pandemic led to viewing spikes across all livestreaming platforms, creating an opportune environment for growth.
What was the year-over-year growth in eSports viewers between 2018 and 2019, according to Newzoo's old definitions?
12.3%
How many occasional viewers and eSports enthusiasts were there in 2019, according to Newzoo's adjusted figures?
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What was the total eSports audience in 2022, according to Newzoo?
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What challenge did the eSports industry face during the pandemic?
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What is expected to happen to the Compound Annual Growth Rate (CAGR) for eSports by 2025, according to Newzoo?
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How did the eSports market change between 2016 and 2019?
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What is the main contributor to the revenue growth in the eSports industry?
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What slowed down the revenue growth in the eSports industry in 2020 and 2021?
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Who produces the Global Games Market Report and the Global eSports & Live Streaming Market Report?
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According to Newzoo, what is the definition of eSports?
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How does Newzoo separate the eSports market from the live-streaming market?
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What type of competitive gaming content does Newzoo's eSports stats relate to?
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How does Newzoo categorize viewers of eSports?
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What is the purpose of Newzoo's reports on the eSports industry?
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Study Notes
eSports Industry Growth
- The eSports industry has experienced significant growth in both viewership and revenue.
- The main contributor to revenue growth is the increasing viewership, which attracts brands to invest in eSports marketing.
eSports Revenue Growth
- The revenue growth was slowed down by COVID-19, which limited public eSports events in 2020 and 2021.
- By 2023, things seem to be returning to normal.
eSports Growth Aspects
- eSports has experienced growth in several aspects, including viewership and revenue.
- Many of these growth aspects are interrelated.
Newzoo Reports
- Newzoo releases a Global Games Market Report every year, analyzing gaming market trends and developments.
- Every couple of years, they release a Global eSports & Live Streaming Market Report, focusing on the eSports and live-streaming markets.
eSports Definition
- Newzoo defines eSports as professional or semi-professional competitive gaming in an organized format with a specific goal or prize.
eSports Market Segmentation
- Newzoo separates the eSports market from the live-streaming market (gaming market).
- They separate eSports enthusiasts from occasional viewers based on viewership frequency.
eSports Viewership Growth
- eSports viewership has been growing significantly, with 200.8 million occasional viewers and 197 million eSports enthusiasts in 2019.
- The total audience in 2019 was 397.8 million, with a 12.3% year-over-year increase between 2018 and 2019.
- In 2022, there were 249.5 million occasional viewers and 240.0 million eSports enthusiasts, making the total audience 532.0 million.
- Newzoo predicts a continued Compound Annual Growth Rate (CAGR) for eSports viewership by 2025.
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Description
The esports industry has experienced significant growth in viewership and revenue, with brands investing in esports marketing to reach a large and engaged audience.
