Esports Industry Growth and Marketing

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Questions and Answers

What is the definition of an eSports enthusiast, according to Newzoo?

Someone who watches professional eSports content more than once a month.

What was the impact of COVID-19 on the eSports industry?

The pandemic led to viewing spikes across all livestreaming platforms, creating an opportune environment for growth.

What was the year-over-year growth in eSports viewers between 2018 and 2019, according to Newzoo's old definitions?

12.3%

How many occasional viewers and eSports enthusiasts were there in 2019, according to Newzoo's adjusted figures?

200.8 million occasional viewers and 197 million eSports enthusiasts. Signup and view all the answers

What was the total eSports audience in 2022, according to Newzoo?

532.0 million, comprising 249.5 million occasional viewers and 240.0 million eSports enthusiasts. Signup and view all the answers

What challenge did the eSports industry face during the pandemic?

The cancellation of many in-person events, replaced by regional competitions. Signup and view all the answers

What is expected to happen to the Compound Annual Growth Rate (CAGR) for eSports by 2025, according to Newzoo?

It is predicted to continue growing. Signup and view all the answers

How did the eSports market change between 2016 and 2019?

There was a significant increase in both occasional viewers and eSports enthusiasts. Signup and view all the answers

What is the main contributor to the revenue growth in the eSports industry?

The increasing viewership Signup and view all the answers

What slowed down the revenue growth in the eSports industry in 2020 and 2021?

COVID-19, which limited significant public eSports events Signup and view all the answers

Who produces the Global Games Market Report and the Global eSports & Live Streaming Market Report?

Newzoo Signup and view all the answers

According to Newzoo, what is the definition of eSports?

Professional or semi-professional competitive gaming in an organized format with a specific goal/prize Signup and view all the answers

How does Newzoo separate the eSports market from the live-streaming market?

Newzoo treats them as distinct markets Signup and view all the answers

What type of competitive gaming content does Newzoo's eSports stats relate to?

Professional competitive gaming content only Signup and view all the answers

How does Newzoo categorize viewers of eSports?

Into eSports enthusiasts and occasional viewers Signup and view all the answers

What is the purpose of Newzoo's reports on the eSports industry?

To provide insights on the latest market trends and developments Signup and view all the answers

Study Notes

eSports Industry Growth

The eSports industry has experienced significant growth in both viewership and revenue.
The main contributor to revenue growth is the increasing viewership, which attracts brands to invest in eSports marketing.

eSports Revenue Growth

The revenue growth was slowed down by COVID-19, which limited public eSports events in 2020 and 2021.
By 2023, things seem to be returning to normal.

eSports Growth Aspects

eSports has experienced growth in several aspects, including viewership and revenue.
Many of these growth aspects are interrelated.

Newzoo Reports

Newzoo releases a Global Games Market Report every year, analyzing gaming market trends and developments.
Every couple of years, they release a Global eSports & Live Streaming Market Report, focusing on the eSports and live-streaming markets.

eSports Definition

Newzoo defines eSports as professional or semi-professional competitive gaming in an organized format with a specific goal or prize.

eSports Market Segmentation

Newzoo separates the eSports market from the live-streaming market (gaming market).
They separate eSports enthusiasts from occasional viewers based on viewership frequency.

eSports Viewership Growth

eSports viewership has been growing significantly, with 200.8 million occasional viewers and 197 million eSports enthusiasts in 2019.
The total audience in 2019 was 397.8 million, with a 12.3% year-over-year increase between 2018 and 2019.
In 2022, there were 249.5 million occasional viewers and 240.0 million eSports enthusiasts, making the total audience 532.0 million.
Newzoo predicts a continued Compound Annual Growth Rate (CAGR) for eSports viewership by 2025.

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Description

The esports industry has experienced significant growth in viewership and revenue, with brands investing in esports marketing to reach a large and engaged audience.