Esports Industry Growth and Marketing

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Questions and Answers

What is the definition of an eSports enthusiast, according to Newzoo?

Someone who watches professional eSports content more than once a month.

What was the impact of COVID-19 on the eSports industry?

The pandemic led to viewing spikes across all livestreaming platforms, creating an opportune environment for growth.

What was the year-over-year growth in eSports viewers between 2018 and 2019, according to Newzoo's old definitions?

12.3%

How many occasional viewers and eSports enthusiasts were there in 2019, according to Newzoo's adjusted figures?

<p>200.8 million occasional viewers and 197 million eSports enthusiasts.</p> Signup and view all the answers

What was the total eSports audience in 2022, according to Newzoo?

<p>532.0 million, comprising 249.5 million occasional viewers and 240.0 million eSports enthusiasts.</p> Signup and view all the answers

What challenge did the eSports industry face during the pandemic?

<p>The cancellation of many in-person events, replaced by regional competitions.</p> Signup and view all the answers

What is expected to happen to the Compound Annual Growth Rate (CAGR) for eSports by 2025, according to Newzoo?

<p>It is predicted to continue growing.</p> Signup and view all the answers

How did the eSports market change between 2016 and 2019?

<p>There was a significant increase in both occasional viewers and eSports enthusiasts.</p> Signup and view all the answers

What is the main contributor to the revenue growth in the eSports industry?

<p>The increasing viewership</p> Signup and view all the answers

What slowed down the revenue growth in the eSports industry in 2020 and 2021?

<p>COVID-19, which limited significant public eSports events</p> Signup and view all the answers

Who produces the Global Games Market Report and the Global eSports & Live Streaming Market Report?

<p>Newzoo</p> Signup and view all the answers

According to Newzoo, what is the definition of eSports?

<p>Professional or semi-professional competitive gaming in an organized format with a specific goal/prize</p> Signup and view all the answers

How does Newzoo separate the eSports market from the live-streaming market?

<p>Newzoo treats them as distinct markets</p> Signup and view all the answers

What type of competitive gaming content does Newzoo's eSports stats relate to?

<p>Professional competitive gaming content only</p> Signup and view all the answers

How does Newzoo categorize viewers of eSports?

<p>Into eSports enthusiasts and occasional viewers</p> Signup and view all the answers

What is the purpose of Newzoo's reports on the eSports industry?

<p>To provide insights on the latest market trends and developments</p> Signup and view all the answers

Flashcards

eSports Enthusiast (Newzoo Def.)

Someone who watches professional eSports content more than once a month.

COVID-19's Impact on eSports

Increased livestreaming viewing, leading to a growth opportunity.

2018-2019 eSports Viewership Growth

12.3% year-over-year growth (using old Newzoo definitions).

2019 eSports Audience Size (Adjusted)

200.8 million occasional viewers and 197 million enthusiasts.

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2022 Total eSports Audience (Newzoo)

532 million (249.5 million occasional, 240 million enthusiasts).

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eSports Industry Pandemic Challenge

Cancellation of in-person events, transition to regional competitions.

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eSports CAGR Forecast (2025)

Expected continued growth.

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eSports Market Change (2016-2019)

Significant increase in occasional viewers and enthusiasts.

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eSports Revenue Growth Driver

Increased viewership is the primary driver.

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eSports Revenue Slowdown (2020-2021)

COVID-19 ограничения limited large public events.

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Report Publisher (Global Games/eSports)

eSports market analysis report is provided by Newzoo.

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eSports (Newzoo Definition)

Professional or semi-professional competitive gaming with structure and a goal/prize.

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eSports vs. Livestream Market (Newzoo)

Newzoo treats them as distinct sectors; separate data.

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Competitive Gaming Scope (Newzoo)

Focus on professional and semi-professional competitive gaming.

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Viewer Categorization (eSports)

Categorized into eSports enthusiasts and occasional viewers for analysis.

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Study Notes

eSports Industry Growth

  • The eSports industry has experienced significant growth in both viewership and revenue.
  • The main contributor to revenue growth is the increasing viewership, which attracts brands to invest in eSports marketing.

eSports Revenue Growth

  • The revenue growth was slowed down by COVID-19, which limited public eSports events in 2020 and 2021.
  • By 2023, things seem to be returning to normal.

eSports Growth Aspects

  • eSports has experienced growth in several aspects, including viewership and revenue.
  • Many of these growth aspects are interrelated.

Newzoo Reports

  • Newzoo releases a Global Games Market Report every year, analyzing gaming market trends and developments.
  • Every couple of years, they release a Global eSports & Live Streaming Market Report, focusing on the eSports and live-streaming markets.

eSports Definition

  • Newzoo defines eSports as professional or semi-professional competitive gaming in an organized format with a specific goal or prize.

eSports Market Segmentation

  • Newzoo separates the eSports market from the live-streaming market (gaming market).
  • They separate eSports enthusiasts from occasional viewers based on viewership frequency.

eSports Viewership Growth

  • eSports viewership has been growing significantly, with 200.8 million occasional viewers and 197 million eSports enthusiasts in 2019.
  • The total audience in 2019 was 397.8 million, with a 12.3% year-over-year increase between 2018 and 2019.
  • In 2022, there were 249.5 million occasional viewers and 240.0 million eSports enthusiasts, making the total audience 532.0 million.
  • Newzoo predicts a continued Compound Annual Growth Rate (CAGR) for eSports viewership by 2025.

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