Ergonomics: Definition, Types & Advertising

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Questions and Answers

From which language are the words 'ergon' and 'nomos' derived, which together form the basis of 'ergonomics'?

  • French
  • Greek (correct)
  • Latin
  • English

The goal of ergonomics is to design products to fit the human body, rather than forcing the human body to adapt to the product.

True (A)

What does the Greek word 'ergon,' one of the two roots of the word 'ergonomics,' mean?

work

Ergonomics is the science of designing uses interaction with equipment and work place to fit the ______.

<p>job</p> Signup and view all the answers

Match the following types of ergonomics with their descriptions:

<p>Physical Ergonomics = Focuses on anatomical, physiological, and biomechanical aspects. Cognitive Ergonomics = Deals with mental processes, such as memory and reasoning. Organizational Ergonomics = Concerns organizational structures, policies, and processes.</p> Signup and view all the answers

Which of the following is NOT one of the three main domains of ergonomics?

<p>Environmental (D)</p> Signup and view all the answers

Cognitive ergonomics is primarily concerned with the physical demands of a job on the human body.

<p>False (B)</p> Signup and view all the answers

Name two factors that fall under the category of Physical Ergonomics.

<p>Repetition, Vibration.</p> Signup and view all the answers

Repetitive strain injuries from repetition, vibration, force, and ______ fall into the physical ergonomics category.

<p>posture</p> Signup and view all the answers

Match the specific goals of ergonomics with their corresponding descriptions:

<p>Security = Providing a safe and comfortable environment for the user. Comfort = Ensuring the product design aligns with the user's physical abilities to minimize strain. Ease of use and handling = Focusing on intuitive design that considers visual tracking and user interaction.</p> Signup and view all the answers

Which of the following is the best description of 'anthropometry' in the context of ergonomics?

<p>The measurement of the dimensions of the human body. (B)</p> Signup and view all the answers

Organizational ergonomics focuses primarily on the physical layout of a workspace.

<p>False (B)</p> Signup and view all the answers

What's a primary aim of ergonomics in advertising, concerning the receiver of the ad?

<p>Reducing pressure</p> Signup and view all the answers

In advertising, ergonomics seeks to ensure the required ______ speed to minimize non-communication between the ad and the recipient.

<p>response</p> Signup and view all the answers

Match each type of ergonomics to the appropriate element of advertising it most directly addresses.

<p>Physical ergonomics = Human senses. Cognitive ergonomics = Memory. Environmental ergonomics = Visual environment. Emotional ergonomics = Feelings of the recipient.</p> Signup and view all the answers

What is the primary focus of cognitive ergonomics?

<p>Optimizing mental processes and capacities. (C)</p> Signup and view all the answers

Ergonomics mainly focuses on physical safety and has little to do with productivity.

<p>False (B)</p> Signup and view all the answers

Name a science associated with the study of ergonomics.

<p>Psychology</p> Signup and view all the answers

According to ergonomics in advertising, the approved advertising designer should avoid a ______ change in the level of high lighting.

<p>rapid</p> Signup and view all the answers

Match the concept with its impact on ergonomics:

<p>Shift work = Organizational ergonomics Sensory perception = Cognitive ergonomics Muscle strain = Physical ergonomics</p> Signup and view all the answers

Which aspect of advertising design is most closely related to emotional ergonomics?

<p>Building loyalty (B)</p> Signup and view all the answers

The principles of visual tracking have no relevance in ergonomics pertaining to advertising.

<p>False (B)</p> Signup and view all the answers

What is 'non-communication' in advertising ergonomics?

<p>Failure of the ad to reach the recipient</p> Signup and view all the answers

The intent of ergonomics in advertising is to minimize ______ on the receiver of the advertisement.

<p>pressure</p> Signup and view all the answers

Match the ergonomics aspect with its design goal:

<p>Lighting = Productivity Equipment = Security Sensory = Advertising</p> Signup and view all the answers

Which of the following areas is NOT directly addressed by organizational ergonomics?

<p>Biomechanical analysis (C)</p> Signup and view all the answers

Environmental ergonomics primarily addresses the emotional responses of users to a product or system.

<p>False (B)</p> Signup and view all the answers

Name the quality that ergonomic focused design should have for all users.

<p>Security</p> Signup and view all the answers

If a design has too many elements which 'occupy the mind of the recipient' ergonomics suggests to ______ their design carefully.

<p>take into account</p> Signup and view all the answers

Match the ergonomics term with the correct definition:

<p>Nomos = Principles of Laws Ergon = Work Anatomical = Physical</p> Signup and view all the answers

Which concept of ergonomics is most useful for developing a new keyboard layout?

<p>Cognitive ergonomics (D)</p> Signup and view all the answers

Applying ergonomic principles in advertising guarantees an increase in sales.

<p>False (B)</p> Signup and view all the answers

Define 'visual pollution' in the context of ergonomics in advertising.

<p>Distracting environmental visual elements</p> Signup and view all the answers

Addressing how to design the advertising environment so that it is more receptive and self-likable can build the ______ of the recipient.

<p>loyalty</p> Signup and view all the answers

Match the following area of science with the relevant section of ergonomics:

<p>Psychology = advertising display environment Physiology = human senses</p> Signup and view all the answers

What is the purpose of 'Providing design solutions that suit the abilities and senses of the human being'?

<p>To provide the qualities and senses of the human being, his activity, movement and the dimensions of his body in different parts. (B)</p> Signup and view all the answers

Ergonomics aims to change human anatomy.

<p>False (B)</p> Signup and view all the answers

What has to be avoided by an approved advertising designer when thinking about performance.

<p>a rapid change</p> Signup and view all the answers

Ergonomics in advertising reduces the pressure on the ______.

<p>receiver</p> Signup and view all the answers

Match the Ergonomics study with the right subject:

<p>Psychology = Senses Anthropometry = Consumer</p> Signup and view all the answers

Flashcards

Ergonomics Definition

The study of how people work in their environment

"Ergon" Meaning

Work

"Nomos" Meaning

Principles of laws

Main Ergonomics Types

Physical, Cognitive, and Organizational

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Physical Ergonomics

Deals with physical and physiological workloads

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Causes of Repetitive Strain Injuries

Repetition, vibration, force, and posture

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Anthropometric

Measurements of dimensions of the recipient's body

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Cognitive Ergonomics

Deals with mental processes and capacities of humans at work.

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Cognitive Ergonomics Focus

Mental processes, decision making, and memory

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Organizational Ergonomics

Deals with organizational structures, policies, and processes

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Organizational Ergonomics Focus

Shift work, scheduling, and job satisfaction

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Environmental Ergonomics

Looks at environmental impact on advertising design

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Emotional Ergonomics

Interested in how to design the advertising environment

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Ergonomics Goal

Provide design solutions that suit human abilities

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Security

Design should be secure and comfortable

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Comfort

Product design should align with recipient's abilities

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Ease of use and handling

Relates to ease of use when designing something

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Productivity

Careful design; complementary elements for boosters

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Performance

The approved advertising designer should avoid rapid change

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Science Associated With Ergonomics

Psychology, Physiology, anthropometry and Anatomy

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Study Notes

  • Ergonomics is derived from the Greek words "ergon," meaning work, and "nomos," meaning principles of laws.
  • Ergonomics is the science of designing interactions with equipment and workplaces to fit the job.

Ergonomics Definition

  • Ergonomics is the study of how people work in their environment.
  • Ergonomics in advertising aims to create convenience between the receiver and the advertisement or advertising display environment.
  • The goal is to reduce pressure on the receiver by ensuring response speed and reducing non-communication between the ad and recipient.

Ergonomics and Advertising Circle:

  • The ergonomics advertising circle includes the receiver, the advertising, and the environment, with ergonomics in the center.

Main Types of Ergonomics

  • There are three broad domains of ergonomics: physical, cognitive, and organizational.

Physical Ergonomics

  • Physical ergonomics addresses the human body's responses to physical and physiological workloads.
  • Repetitive strain injuries from repetition, vibration, force, and posture fall into this category.
  • Physical ergonomics examines anatomical and physiological qualities of the human body.
  • Physical ergonomics considers the function and performance of senses (vision, hearing, smell, taste, touch) in relation to ad design.
  • Physical ergonomics considers measurements of body dimensions (anthropometry) and the functional range of movement.
  • Physical ergonomics analyses the mechanical qualities of the human body and biomechanics of work and products in design.

Cognitive Ergonomics

  • Cognitive ergonomics deals with mental processes and capacities during work.
  • Cognitive ergonomics includes mental strain from workload, decision-making, human error, and training.
  • Cognitive ergonomics addresses sensory perception, understanding, memory, and logic for interaction between the receiver and the ad.

Organizational Ergonomics

  • Organizational ergonomics involves organizational structures, policies, and processes in the work environment.
  • Organizational ergonomics focuses on shift work, scheduling, job satisfaction, motivation, supervision, teamwork, telecommuting, and ethics.

Extra Types of Ergonomics

  • Environmental ergonomics considers the impact on advertising design.
  • Environmental ergonomics factors in audio pollution, visual environment, lighting, and visual pollution and their effect on ad recipients.
  • Emotional ergonomics focuses on designing advertising environments to be receptive and likable.
  • Emotional ergonomics aims for recipients to be happy, building loyalty, encouraging connection, and discussion.

Main Goals of Ergonomics

  • Ergonomics aims to provide design solutions that suit human abilities, senses, activity, movement, and body dimensions.
  • Ergonomics seeks to adopt psychological aspects associated with the recipient.
  • Ergonomics extends to studying the human relationship with the environment, affecting the selection of elements and symbols.

Specific Goals of Ergonomics

  • Security involves recipient-oriented design to be secure, providing a safe environment.
  • Comfort focuses on product design familiar with physical abilities, avoiding cumbersomeness, and minimizing energy exertion.
  • Ease of use involves ergonomics concerned with designing easy-to-use ads, considering visual tracking for an integrated vision.
  • Productivity involves designs with obvious justification, avoiding unnecessary elements, and adding complementary elements.
  • Performance emphasizes designers to avoid rapid lighting changes, using slow transitions appropriate for display adaptation.

Science Associated with Ergonomics

  • Ergonomics incorporates aspects of Psychology.
  • Ergonomics incorporates aspects of Physiology.
  • Ergonomics incorporates aspects of Anthropometry.
  • Ergonomics incorporates aspects of Anatomy.

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