Entrepreneurship Overview and Types

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Questions and Answers

Which of the following best describes a Unique Selling Proposition (USP)?

  • A comprehensive marketing plan outlining strategies for reaching the target audience.
  • A detailed analysis of the target market's demographics.
  • A compelling reason why customers should choose your product over competitors. (correct)
  • A statement highlighting the company's mission and values.

Return on Sales (ROS) is calculated by dividing net profit by total sales.

True (A)

What is the formula for calculating Return on Net Assets (RONA)?

RONA = (Net Profit / Net Assets) x 100%

Geographic segmentation divides the total market based on ______.

<p>location</p> Signup and view all the answers

Match the following financial ratios with their descriptions:

<p>ROI = Measures the overall profitability of an investment. ROS = Measures profit generated per dollar of sales. RONA = Measures how effectively a company uses its assets to generate profits. ROCE = Measures the efficiency with which capital is used to generate profits.</p> Signup and view all the answers

Which of the following is NOT a method for segmenting the market?

<p>Competitive segmentation (B)</p> Signup and view all the answers

Customer requirements can be categorized as either service requirements or output requirements.

<p>True (A)</p> Signup and view all the answers

What is the purpose of a Value Proposition (VP)?

<p>A Value Proposition summarizes why a consumer should choose your product or service, highlighting its benefits and value.</p> Signup and view all the answers

What is the primary purpose of market assessment in a business plan?

<p>To analyze the target audience, competition, and market trends (C)</p> Signup and view all the answers

A business plan only needs to be created once and then can be used for the entire life of the business.

<p>False (B)</p> Signup and view all the answers

What are the three main elements used to calculate profitability when determining market potential?

<p>ROI, ROS, RONA</p> Signup and view all the answers

The ______ of a product is the total market sales potential of all companies combined.

<p>market size</p> Signup and view all the answers

Match the following business plan elements with their corresponding descriptions.

<p>Market Potential = Analyzes the target audience, competition, and market trends. Financing = Necessary in the market to secure funding from investors or banks. Implementing the Plan = Business plan serves as a guide for the step-by-step execution of a business idea. Market Assessment = For example, the market potential for ten-speed bicycles may be worth $5,000,000 in sales each year.</p> Signup and view all the answers

A lack of managerial experience, training, and skills is a common reason for business failure.

<p>True (A)</p> Signup and view all the answers

Which of the following is NOT a factor considered while determining market potential?

<p>Number of competitors (B)</p> Signup and view all the answers

What is the primary reason for poor cash flow as a business failure?

<p>Not managing money effectively</p> Signup and view all the answers

Which of the following elements is NOT typically included in a company description section of a business plan?

<p>Detailed financial projections for the next five years (B)</p> Signup and view all the answers

The 'Products/Services Description' section of a business plan should focus solely on the features of the products or services.

<p>False (B)</p> Signup and view all the answers

What is the primary purpose of the 'Organization and Management' section of a business plan?

<p>To demonstrate the competence and experience of the company's leadership team, as well as its organizational structure.</p> Signup and view all the answers

The executive summary of a business plan should include the ______ and ______ of the business.

<p>mission, vision</p> Signup and view all the answers

Match the following sections of a Business Plan with their primary focus:

<p>Company Description = Provides a high-level overview of the business Financial Plan and Projections = Outlines the company's financial performance and future projections Products/Services Description = Details the offerings of the business and their benefits to customers Organization and Management = Presents the company's leadership, structure, and key personnel</p> Signup and view all the answers

Historical financial data, including income statements, balance sheets and cash flow statements, should only be included for the past year.

<p>False (B)</p> Signup and view all the answers

What is the purpose of including a detailed description of your product/service in a business plan?

<p>A detailed description of your product/service should emphasize customer benefits.</p> Signup and view all the answers

A ______ analysis evaluates competitors, highlighting their strengths and weaknesses.

<p>competitor</p> Signup and view all the answers

Which of the following is NOT a key element of a market analysis?

<p>A description of the company's management team (A)</p> Signup and view all the answers

Match the following financial statements with their corresponding information:

<p>Income Statement = Shows a company's revenues, expenses, and profit or loss over a period of time. Balance Sheet = Provides a snapshot of a company's assets, liabilities, and equity at a specific point in time. Cash Flow Statement = Tracks the movement of cash in and out of a business over a period of time.</p> Signup and view all the answers

What is the formula for calculating Return on Investment (ROI)?

<p>ROI = (Gain from Investment - Cost of Investment) / Cost of Investement</p> Signup and view all the answers

A tagline is a short, catchy phrase or slogan that represents a ______ , product, or organization.

<p>brand</p> Signup and view all the answers

Cost, pricing, promotions, distribution/logistics, and ROI are all part of a sales and marketing strategy.

<p>True (A)</p> Signup and view all the answers

What is the primary purpose of a business plan?

<p>To outline the company's objectives and strategies. (C)</p> Signup and view all the answers

Entrepreneurship plays a significant role in generating employment opportunities.

<p>True (A)</p> Signup and view all the answers

What is the definition of market potential?

<p>Market potential refers to the total size of the market for a product at a specific time, representing the upper limit of sales volume or value.</p> Signup and view all the answers

A business plan acts as a _______ roadmap for the firm, encompassing marketing, financial, and operational aspects.

<p>written</p> Signup and view all the answers

Match each component of a business plan with its corresponding description.

<p>Providing a description of the business = Outlines the company's mission, products/services, and target market. Choosing the best marketing strategy = Identifies the best approach to reach customers and promote products/services. Identifying the management plan = Defines the roles, responsibilities, and structure of the management team. Analyzing the finances needed to start the business and make it successful = Evaluates the financial needs of the business, including startup costs, operating expenses, and funding sources.</p> Signup and view all the answers

A business plan is only necessary for newly established companies.

<p>False (B)</p> Signup and view all the answers

Which of the following is NOT a reason for creating a business plan?

<p>To determine the best location for the business. (A)</p> Signup and view all the answers

What could be a major consequence of inadequate long-term planning in a business?

<p>Inadequate long-term planning can lead to a lack of direction, missed opportunities, and difficulty adapting to changing market conditions. It may also result in financial instability or even failure.</p> Signup and view all the answers

According to Joseph Schumpeter, entrepreneurship involves:

<p>Creating and delivering products and services that meet market needs. (B)</p> Signup and view all the answers

Fabian entrepreneurs are known for their willingness to take risks and embrace new ideas.

<p>False (B)</p> Signup and view all the answers

What is the primary characteristic that distinguishes an entrepreneur from a businessman or a professional manager?

<p>An entrepreneur is the one who initiates and establishes a business enterprise.</p> Signup and view all the answers

Entrepreneurship is considered an art of ______, launching, and growing new venture businesses.

<p>creating</p> Signup and view all the answers

Match the type of entrepreneur with their defining characteristic:

<p>Innovative entrepreneur = Follows existing ideas and models Imitating entrepreneur = Creates entirely new products or services Fabian entrepreneur = Hesitates to act until certain of success Drone entrepreneur = Largely relies on the work of others Social entrepreneur = Focuses on addressing social issues and challenges</p> Signup and view all the answers

Which of these is NOT a characteristic of a successful entrepreneur?

<p>Fear of competition. (D)</p> Signup and view all the answers

Entrepreneurship is solely about making a profit.

<p>False (B)</p> Signup and view all the answers

Describe the concept of 'seeing the big picture' as it relates to entrepreneurship.

<p>It means being able to understand how different decisions and actions within a business can affect its overall performance and various aspects.</p> Signup and view all the answers

Flashcards

Joseph Schumpeter

A key figure in entrepreneurship who introduced the concept of creative destruction.

Creative Destruction

The process of innovation where new products or services replace outdated ones.

Innovative Entrepreneurs

Entrepreneurs who create new products or ideas through creativity and innovation.

Imitating Entrepreneurs

Entrepreneurs who replicate existing ideas instead of creating new ones.

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Fabian Entrepreneurs

Entrepreneurs who are hesitant and only act after reassurance of success.

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Drone Entrepreneurs

Entrepreneurs who resist change and rely on existing practices, often at a loss.

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Social Entrepreneurs

Entrepreneurs who create social change through initiatives in various fields.

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Importance of Entrepreneurship

Entrepreneurship creates jobs and fosters innovation.

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Entrepreneur Definition

Individuals who initiate, organize, and manage a business, taking on financial risks.

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Creation of Employment

Entrepreneurship generates entry-level jobs for experience.

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Innovation

The development of new products and technologies.

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Business Plan

A document outlining a company's goals and strategies.

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Inadequate Long-Term Plan

Failure to set goals or plan for the future.

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Market Potential

The total size of a market for a product at a specific time.

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Opportunity Assessment

Identifying viable opportunities for business success.

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Basic Components of a Business Plan

Key elements include description, marketing, management, and finance.

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Market Size

The total sales volume available for all companies in a market.

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Market Growth Rate

The speed at which market demand for a product is increasing over time.

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Profitability

The ability of a business to generate earnings compared to its expenses.

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Return on Investment (ROI)

A measure of the profitability of an investment, calculated as a percentage.

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Return on Sales (ROS)

A ratio used to assess a company's operational efficiency; it measures how much profit comes from sales.

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Return on Net Assets (RONA)

A metric to understand the efficiency of net assets in generating profit.

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Market Assessment

The process of evaluating the target audience, competitors, and market trends.

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Formula for ROS

The formula is ROS = (Net Profit / Total Sales) x 100%.

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Value Proposition (VP)

A statement highlighting why consumers should choose a product or service.

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Unique Selling Proposition (USP)

How a product or service is distinctively marketed to customers.

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Formula for RONA

The formula is RONA = (Net Profit / Net Assets) x 100%.

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Market Segmentation

The process of dividing a market into distinct groups of buyers.

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Customer Requirements

Specific characteristics needed by customers from a product or service.

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Executive Summary

A brief overview of a business plan including key details.

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Company Description

A high-level overview explaining who the business is and its goals.

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Legal Structure

The formal classification of a business (e.g., corporation, sole proprietorship).

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Organizational Chart

A visual representation of a company's structure and roles.

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Management Team

Individuals responsible for managing different areas of the business.

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Financial Plan

An outline of financial goals and the strategy for achieving them.

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Products/Services Description

Details of what the business sells, emphasizing customer benefits.

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Short and Long-term Goals

Business objectives set for immediate and future time frames.

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Historical Financial Data

Past financial records like income statements and balance sheets.

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Prospective Financial Information

Future financial forecasts including income statements and budgets.

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Market Role

The function of a product/service in the marketplace and its competitive advantages.

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Life Cycle of Product/Service

Stages a product/service goes through from introduction to decline.

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Market Analysis

Study of the industry, customer segments, and competition.

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Tagline

A catchy phrase or slogan representing a brand or product.

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Study Notes

Entrepreneurship

  • Joseph Schumpeter: Pioneering work on "creative destruction"; ability to identify needed products/services, provide them at the right time, place, and price.
  • Dr. Ralph Sorensen: Entrepreneurship is the art of creating, launching, and growing businesses; ability to develop, organize, and run a business with uncertainties to achieve profit.
  • Entrepreneur: An individual initiating a business venture. Business owner, manager, or franchisee are all examples.
  • Entrepreneur Traits/Characteristics: Passion for business, confidence, self-determination, risk management (calculated risks), initiative, achievement-orientation, creativity, and seeing the big picture.

Types of Entrepreneurs

  • Innovative: Develop new ideas and products.
  • Imitating: Follow the ideas of others.
  • Fabian: Skeptical and do not initiate ventures unless sure of success.
  • Drone: Use other people's efforts (or labor) without contributing.
  • Social: Focus on societal impact (e.g., education, health, or environmental change).

Entrepreneurial Competencies

  • Decisive: Making firm judgments.
  • Communicator: Convincing power.
  • Leader: Charismatic ability to guide others.
  • Opportunity Seeker: Identifying and capitalizing on business chances.
  • Proactive: Anticipating problems and acting to resolve them.
  • Risk Taker: Courage in pursuing business ideas.

Business Risks

  • Demand Risk: Product not accepted by the market, or smaller than expected.
  • Competition Risk: Competitors replicating the business model, creating a barrier to success.
  • Capability Risk: Incapability or failure to provide products/services as per promised (customer value proposition).

Importance of Entrepreneurship

  • Job Creation: Entrepreneurs establish businesses, creating employment opportunities.
  • Innovation: Focus on new ideas, markets, and technologies—improving living standards.
  • Impact on Society: Expanded commercial sectors improve living environments (e.g. education, sanitation, infrastructure).
  • Higher Standards of Living: Increased income leads to greater consumption of goods and services.
  • Research and Development Support: Businesses fund research to develop innovations and produce better products.

Business Plan Components

  • Executive Summary: Concise overview of the business.
  • Company Description: Business profile, goals, and legal structure.
  • Products/Services: Detailed description, customer benefits, and competitor analysis.
  • Market Analysis: Target customers, industry outline, and projected marketing data.
  • Strategy & Implementation: Strategy for entering and operating within the market.
  • Management Team: Organizational and managerial structure, including personnel descriptions.
  • Financial Plan: Financial projections (history and future).

Market Potential & Financial Metrics

  • Market Potential: Total market size for a product/service (sales value/volume).
  • Market Size: Total market sales potential of all companies.
  • Market Growth Rate: Forecasting changes in market needs.
  • Profitability: Measures efficiency in generating operating profit (ROI/ROS/RONA/ROCE).

Unique Selling Proposition (USP) & Value Proposition (VP)

  • USP: How a product/service is sold to the customer.
  • VP: Why a customer should buy a particular product/service from a specific company.

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