Podcast
Questions and Answers
Which of the following best describes a Unique Selling Proposition (USP)?
Which of the following best describes a Unique Selling Proposition (USP)?
- A comprehensive marketing plan outlining strategies for reaching the target audience.
- A detailed analysis of the target market's demographics.
- A compelling reason why customers should choose your product over competitors. (correct)
- A statement highlighting the company's mission and values.
Return on Sales (ROS) is calculated by dividing net profit by total sales.
Return on Sales (ROS) is calculated by dividing net profit by total sales.
True (A)
What is the formula for calculating Return on Net Assets (RONA)?
What is the formula for calculating Return on Net Assets (RONA)?
RONA = (Net Profit / Net Assets) x 100%
Geographic segmentation divides the total market based on ______.
Geographic segmentation divides the total market based on ______.
Match the following financial ratios with their descriptions:
Match the following financial ratios with their descriptions:
Which of the following is NOT a method for segmenting the market?
Which of the following is NOT a method for segmenting the market?
Customer requirements can be categorized as either service requirements or output requirements.
Customer requirements can be categorized as either service requirements or output requirements.
What is the purpose of a Value Proposition (VP)?
What is the purpose of a Value Proposition (VP)?
What is the primary purpose of market assessment in a business plan?
What is the primary purpose of market assessment in a business plan?
A business plan only needs to be created once and then can be used for the entire life of the business.
A business plan only needs to be created once and then can be used for the entire life of the business.
What are the three main elements used to calculate profitability when determining market potential?
What are the three main elements used to calculate profitability when determining market potential?
The ______ of a product is the total market sales potential of all companies combined.
The ______ of a product is the total market sales potential of all companies combined.
Match the following business plan elements with their corresponding descriptions.
Match the following business plan elements with their corresponding descriptions.
A lack of managerial experience, training, and skills is a common reason for business failure.
A lack of managerial experience, training, and skills is a common reason for business failure.
Which of the following is NOT a factor considered while determining market potential?
Which of the following is NOT a factor considered while determining market potential?
What is the primary reason for poor cash flow as a business failure?
What is the primary reason for poor cash flow as a business failure?
Which of the following elements is NOT typically included in a company description section of a business plan?
Which of the following elements is NOT typically included in a company description section of a business plan?
The 'Products/Services Description' section of a business plan should focus solely on the features of the products or services.
The 'Products/Services Description' section of a business plan should focus solely on the features of the products or services.
What is the primary purpose of the 'Organization and Management' section of a business plan?
What is the primary purpose of the 'Organization and Management' section of a business plan?
The executive summary of a business plan should include the ______ and ______ of the business.
The executive summary of a business plan should include the ______ and ______ of the business.
Match the following sections of a Business Plan with their primary focus:
Match the following sections of a Business Plan with their primary focus:
Historical financial data, including income statements, balance sheets and cash flow statements, should only be included for the past year.
Historical financial data, including income statements, balance sheets and cash flow statements, should only be included for the past year.
What is the purpose of including a detailed description of your product/service in a business plan?
What is the purpose of including a detailed description of your product/service in a business plan?
A ______ analysis evaluates competitors, highlighting their strengths and weaknesses.
A ______ analysis evaluates competitors, highlighting their strengths and weaknesses.
Which of the following is NOT a key element of a market analysis?
Which of the following is NOT a key element of a market analysis?
Match the following financial statements with their corresponding information:
Match the following financial statements with their corresponding information:
What is the formula for calculating Return on Investment (ROI)?
What is the formula for calculating Return on Investment (ROI)?
A tagline is a short, catchy phrase or slogan that represents a ______ , product, or organization.
A tagline is a short, catchy phrase or slogan that represents a ______ , product, or organization.
Cost, pricing, promotions, distribution/logistics, and ROI are all part of a sales and marketing strategy.
Cost, pricing, promotions, distribution/logistics, and ROI are all part of a sales and marketing strategy.
What is the primary purpose of a business plan?
What is the primary purpose of a business plan?
Entrepreneurship plays a significant role in generating employment opportunities.
Entrepreneurship plays a significant role in generating employment opportunities.
What is the definition of market potential?
What is the definition of market potential?
A business plan acts as a _______ roadmap for the firm, encompassing marketing, financial, and operational aspects.
A business plan acts as a _______ roadmap for the firm, encompassing marketing, financial, and operational aspects.
Match each component of a business plan with its corresponding description.
Match each component of a business plan with its corresponding description.
A business plan is only necessary for newly established companies.
A business plan is only necessary for newly established companies.
Which of the following is NOT a reason for creating a business plan?
Which of the following is NOT a reason for creating a business plan?
What could be a major consequence of inadequate long-term planning in a business?
What could be a major consequence of inadequate long-term planning in a business?
According to Joseph Schumpeter, entrepreneurship involves:
According to Joseph Schumpeter, entrepreneurship involves:
Fabian entrepreneurs are known for their willingness to take risks and embrace new ideas.
Fabian entrepreneurs are known for their willingness to take risks and embrace new ideas.
What is the primary characteristic that distinguishes an entrepreneur from a businessman or a professional manager?
What is the primary characteristic that distinguishes an entrepreneur from a businessman or a professional manager?
Entrepreneurship is considered an art of ______, launching, and growing new venture businesses.
Entrepreneurship is considered an art of ______, launching, and growing new venture businesses.
Match the type of entrepreneur with their defining characteristic:
Match the type of entrepreneur with their defining characteristic:
Which of these is NOT a characteristic of a successful entrepreneur?
Which of these is NOT a characteristic of a successful entrepreneur?
Entrepreneurship is solely about making a profit.
Entrepreneurship is solely about making a profit.
Describe the concept of 'seeing the big picture' as it relates to entrepreneurship.
Describe the concept of 'seeing the big picture' as it relates to entrepreneurship.
Flashcards
Joseph Schumpeter
Joseph Schumpeter
A key figure in entrepreneurship who introduced the concept of creative destruction.
Creative Destruction
Creative Destruction
The process of innovation where new products or services replace outdated ones.
Innovative Entrepreneurs
Innovative Entrepreneurs
Entrepreneurs who create new products or ideas through creativity and innovation.
Imitating Entrepreneurs
Imitating Entrepreneurs
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Fabian Entrepreneurs
Fabian Entrepreneurs
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Drone Entrepreneurs
Drone Entrepreneurs
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Social Entrepreneurs
Social Entrepreneurs
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Importance of Entrepreneurship
Importance of Entrepreneurship
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Entrepreneur Definition
Entrepreneur Definition
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Creation of Employment
Creation of Employment
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Innovation
Innovation
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Business Plan
Business Plan
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Inadequate Long-Term Plan
Inadequate Long-Term Plan
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Market Potential
Market Potential
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Opportunity Assessment
Opportunity Assessment
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Basic Components of a Business Plan
Basic Components of a Business Plan
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Market Size
Market Size
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Market Growth Rate
Market Growth Rate
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Profitability
Profitability
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Return on Investment (ROI)
Return on Investment (ROI)
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Return on Sales (ROS)
Return on Sales (ROS)
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Return on Net Assets (RONA)
Return on Net Assets (RONA)
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Market Assessment
Market Assessment
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Formula for ROS
Formula for ROS
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Value Proposition (VP)
Value Proposition (VP)
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Unique Selling Proposition (USP)
Unique Selling Proposition (USP)
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Formula for RONA
Formula for RONA
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Market Segmentation
Market Segmentation
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Customer Requirements
Customer Requirements
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Executive Summary
Executive Summary
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Company Description
Company Description
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Legal Structure
Legal Structure
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Organizational Chart
Organizational Chart
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Management Team
Management Team
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Financial Plan
Financial Plan
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Products/Services Description
Products/Services Description
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Short and Long-term Goals
Short and Long-term Goals
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Historical Financial Data
Historical Financial Data
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Prospective Financial Information
Prospective Financial Information
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Market Role
Market Role
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Life Cycle of Product/Service
Life Cycle of Product/Service
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Market Analysis
Market Analysis
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Tagline
Tagline
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Study Notes
Entrepreneurship
- Joseph Schumpeter: Pioneering work on "creative destruction"; ability to identify needed products/services, provide them at the right time, place, and price.
- Dr. Ralph Sorensen: Entrepreneurship is the art of creating, launching, and growing businesses; ability to develop, organize, and run a business with uncertainties to achieve profit.
- Entrepreneur: An individual initiating a business venture. Business owner, manager, or franchisee are all examples.
- Entrepreneur Traits/Characteristics: Passion for business, confidence, self-determination, risk management (calculated risks), initiative, achievement-orientation, creativity, and seeing the big picture.
Types of Entrepreneurs
- Innovative: Develop new ideas and products.
- Imitating: Follow the ideas of others.
- Fabian: Skeptical and do not initiate ventures unless sure of success.
- Drone: Use other people's efforts (or labor) without contributing.
- Social: Focus on societal impact (e.g., education, health, or environmental change).
Entrepreneurial Competencies
- Decisive: Making firm judgments.
- Communicator: Convincing power.
- Leader: Charismatic ability to guide others.
- Opportunity Seeker: Identifying and capitalizing on business chances.
- Proactive: Anticipating problems and acting to resolve them.
- Risk Taker: Courage in pursuing business ideas.
Business Risks
- Demand Risk: Product not accepted by the market, or smaller than expected.
- Competition Risk: Competitors replicating the business model, creating a barrier to success.
- Capability Risk: Incapability or failure to provide products/services as per promised (customer value proposition).
Importance of Entrepreneurship
- Job Creation: Entrepreneurs establish businesses, creating employment opportunities.
- Innovation: Focus on new ideas, markets, and technologies—improving living standards.
- Impact on Society: Expanded commercial sectors improve living environments (e.g. education, sanitation, infrastructure).
- Higher Standards of Living: Increased income leads to greater consumption of goods and services.
- Research and Development Support: Businesses fund research to develop innovations and produce better products.
Business Plan Components
- Executive Summary: Concise overview of the business.
- Company Description: Business profile, goals, and legal structure.
- Products/Services: Detailed description, customer benefits, and competitor analysis.
- Market Analysis: Target customers, industry outline, and projected marketing data.
- Strategy & Implementation: Strategy for entering and operating within the market.
- Management Team: Organizational and managerial structure, including personnel descriptions.
- Financial Plan: Financial projections (history and future).
Market Potential & Financial Metrics
- Market Potential: Total market size for a product/service (sales value/volume).
- Market Size: Total market sales potential of all companies.
- Market Growth Rate: Forecasting changes in market needs.
- Profitability: Measures efficiency in generating operating profit (ROI/ROS/RONA/ROCE).
Unique Selling Proposition (USP) & Value Proposition (VP)
- USP: How a product/service is sold to the customer.
- VP: Why a customer should buy a particular product/service from a specific company.
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