30 Questions
By 2015, how many cities in Asia are expected to have populations of more than 1 million?
903
What is the estimated total purchasing power of the poor in Rio de Janeiro?
$1.2 billion
What is the approximate number of cities that will have populations of more than 1 million in Africa by 2015?
225
What percentage of people in the largest cities will be bottom-of-the-pyramid (BOP) consumers?
50%
What is the name of the slum in Mumbai that has a thriving business ecosystem?
Dharavi
What is the total population of the 1,300 largest cities, approximately?
1.5 billion to 2 billion
What is a key requirement for multinational companies to prosper in developing markets?
Building businesses that serve the poor
What is the estimated percentage of the world's population that earns less than $2,000 per year?
65%
What can multinational companies gain by entering developing markets?
Strong revenues, operating efficiencies, and innovation
Why is the involvement of multinational companies crucial in developing countries?
To bring prosperity to the poorest regions
What is a key outcome of companies serving the poor in developing markets?
Important competitive advantages
What is necessary for prosperity to come to developing countries?
Targeted financial aid from developed countries and improvements in governance
What is the main reason why multinational companies are reluctant to invest in developing countries?
Low incomes of the people in these countries
According to the passage, what is the current focus of most multinationals doing business in developing countries?
Selling to the upper-middle-class segments
What is the impact of the barriers to commerce in developing countries?
They have a significant impact on business, but it is still possible to do business profitably
What is the trend in developing countries that is providing businesses with greater access to the poorest city slums and rural areas?
Development of low-cost wireless communication networks
What is the result of removing the misperceptions about the developing world?
The economic potential of the developing world becomes clear
What is the assumption that the passage argues is wrong?
The poor have no money to spend
What is the estimated manufacturing revenue generated by Dharavi?
$450 million
What percentage of India's GDP is generated in rural areas?
60%
What is the critical barrier to doing business in rural regions?
Distribution access
What technology has been used by poor rural women in Bangladesh?
GSM cell phones
What skill have teenagers from slums in Kenya been trained in?
Web page design
What do poor farmers in El Salvador use to negotiate the sale of their crops?
Telecenters
What is the minimum deposit required for Citibank's Suvidha experiment in India?
$25
What services are being planned to be offered by WIRES in Uganda?
Printing, faxing, copying, and access to software
What is the main challenge for mobile telecommunications providers in developing countries?
High cost of traditional technologies
What is the purpose of the partnership between the start-up and the Bolivian Association of Ecological Producers Organizations?
To offer business information and communications services
What is the number of customers enrolled in Citibank's Suvidha experiment in Bangalore within a year?
150,000
What type of products do the 25,000 small producers in Bolivia produce?
Ecoagricultural products
Quiz about entrepreneurial opportunities in developing markets, generating revenue and innovation. Explore businesses that target the world's poor, leading to increased efficiency and new sources of innovation.
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