Entrepreneurship Essentials
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Questions and Answers

What is one of the key characteristics of an entrepreneur?

  • Formulating ideas and addressing customer needs (correct)
  • Being reactive to market changes
  • Focusing only on their own ideas
  • Ignoring problems in the market

    • In the media industry, what is a strategic approach that can be used to identify gaps and problems?

  • Market research
  • Design Thinking (correct)
  • Product development
  • Business analysis

    • What is one of the reasons why entrepreneurs need to explore the market?

  • To copy others' strategies
  • To determine problems and address customer needs (correct)
  • To avoid competition
  • To limit their business scope

    • What skill is essential for entrepreneurs in the media industry according to the text?

    <p>Collecting, analyzing, and visualizing data (A)</p> Signup and view all the answers

    Why is it important for entrepreneurs to engage audiences in the media industry?

    <p>To identify target audience and initiate participatory experience (C)</p> Signup and view all the answers

    What has caused disruptions in the media industry according to the text?

    <p>Mobile-centric and internet-focused mass audience (B)</p> Signup and view all the answers

    What does an entrepreneur need to do regarding traditional media's decline, according to the text?

    <p>Prepare for more drastic changes and be open to new possibilities (A)</p> Signup and view all the answers

    What does an entrepreneur need to do to attract investors or editors?

    <p>Distill ideas into a cogent framework (B)</p> Signup and view all the answers

    Why is it important for entrepreneurs to develop viable ideas and products in the media industry?

    <p>To attract users (C)</p> Signup and view all the answers

    What is one of the essential aspects of entrepreneurship in all industries?

    <p>Market-driven approach and formulating ideas (C)</p> Signup and view all the answers

    What is the main reason for the changing landscape of journalism?

    <p>Increased competition among journalists and ordinary citizens (A)</p> Signup and view all the answers

    What is a significant impact of technology on media and media markets?

    <p>Growth of large technology companies (D)</p> Signup and view all the answers

    What is the role of entrepreneurs according to Johnathan Holifield?

    <p>Pursuit of opportunity beyond resources currently controlled (C)</p> Signup and view all the answers

    What is the impact of bloggers on journalism?

    <p>Increased competition for journalists (C)</p> Signup and view all the answers

    What is the advantage non-journalists have over those in the media industry?

    <p>Good market engagement using different platforms (C)</p> Signup and view all the answers

    What has led to an increasingly intense competition for attention in the media environment?

    <p>Development of a high–choice media environment (D)</p> Signup and view all the answers

    What is the main reason for the change in local media ownership?

    <p>Purchasing of media in local market in bundles by corporation (A)</p> Signup and view all the answers

    What is emphasized as an essential ability for media professionals in the current era?

    <p>Power to establish a brand and develop a platform (D)</p> Signup and view all the answers

    What is the primary focus of entrepreneurship according to the text?

    <p>Helping people solve their problems through innovation (C)</p> Signup and view all the answers

    What has led to new forms of participation in the media environment?

    <p>Increasing access to information in convenient formats (C)</p> Signup and view all the answers

    What is the primary focus of entrepreneurship according to the text?

    <p>Identifying opportunities using design thinking (D)</p> Signup and view all the answers

    Why is it important for entrepreneurs to develop viable ideas and products in the media industry?

    <p>To address customer needs (C)</p> Signup and view all the answers

    What skill is essential for entrepreneurs in the media industry according to the text?

    <p>Pitching ideas (C)</p> Signup and view all the answers

    What has led to new forms of participation in the media environment?

    <p>Mobile-centric and internet-focused mass audience (C)</p> Signup and view all the answers

    What is one of the reasons why entrepreneurs need to explore the market?

    <p>Identify gaps and problems using design thinking (C)</p> Signup and view all the answers

    What is one of the essential aspects of entrepreneurship in all industries?

    <p>Identifying opportunities using design thinking (A)</p> Signup and view all the answers

    What does an entrepreneur need to do to attract investors or editors?

    <p>Develop viable ideas and products to attract users (C)</p> Signup and view all the answers

    What is a significant impact of technology on media and media markets?

    <p>Advancing digital smarts (B)</p> Signup and view all the answers

    What is emphasized as an essential ability for media professionals in the current era?

    <p>'Distilling ideas into cogent framework' (D)</p> Signup and view all the answers

    What is the advantage non-journalists have over those in the media industry?

    <p>Doing something others are not doing (A)</p> Signup and view all the answers

    What has led to the increasing competition in the media environment?

    <p>The decline of traditional media platforms (B)</p> Signup and view all the answers

    According to Johnathan Holifield, what is entrepreneurship about?

    <p>Pursuing opportunity beyond controlled resources (B)</p> Signup and view all the answers

    What is emphasized as an essential ability for media professionals in the current era?

    <p>Establishing a brand, developing a platform, and connecting with an audience (A)</p> Signup and view all the answers

    Why is it important for entrepreneurs to develop viable ideas and products in the media industry?

    <p>To attract investors or editors (C)</p> Signup and view all the answers

    What has caused disruptions in the media industry according to the text?

    <p>The increase in blog writers and ordinary citizens as sources of information (C)</p> Signup and view all the answers

    What is the advantage non-journalists have over those in the media industry?

    <p>Good market engagement which traditional mass media used to lack (C)</p> Signup and view all the answers

    What has led to the change in local media ownership?

    <p>'Purchasing of media in local market in bundles by corporation' (A)</p> Signup and view all the answers

    What is a significant impact of technology on media and media markets?

    <p>'The growing importance of a limited number of large technology companies' (D)</p> Signup and view all the answers

    What skill is essential for entrepreneurs in the media industry according to the text?

    <p>'Attracting investors or editors' (D)</p> Signup and view all the answers

    In the context of entrepreneurship, what does Johnathan Holifield emphasize?

    <p>Pursuing opportunity beyond controlled resources. (B)</p> Signup and view all the answers

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