3 Questions
Entrepreneur -a person who ______ and operates a business or businesses, taking on greater than normal financial risks in order to do so.
organizes
Market Segmentation , Traget market ,Position MARKET SEGMENTATION TAM= Total Available Marketing SAM= Served Available Marketing Target Market. Step 1. Geographic- Thailand ______ Demographic - Age Family income gender Psychographic - LifeStyle Culture Behavioral - Benefit User status
Bangkok
Step 2. -Measurable - Sized Purchasing Power profiles can be ______ Accessible - Segment must be effectively reached and served Substantial - segments must be large or profitable Differential - Segments must respond differently to different marketing mix elements Actionable - Must be able to attract ad serve the segments TARGET MARKETING A market is a set of all actual potential buyer A Target market is a group of people toward whom a firm markets its good service or ideas with a strategy designed to satisfy their specific need and ______
preference
Test your knowledge on entrepreneurship and market segmentation with this quiz! Learn about the role of a business owner, the concept of market segmentation, target markets, and the different steps involved in segmenting a market. Challenge yourself and see how well you understand these key concepts in business and marketing.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
