Podcast
Questions and Answers
Entrepreneur -a person who ______ and operates a business or businesses, taking on greater than normal financial risks in order to do so.
Entrepreneur -a person who ______ and operates a business or businesses, taking on greater than normal financial risks in order to do so.
organizes
Market Segmentation , Traget market ,Position MARKET SEGMENTATION
TAM= Total Available Marketing SAM= Served Available Marketing Target Market. Step 1. Geographic- Thailand ______ Demographic - Age Family income gender Psychographic - LifeStyle Culture Behavioral - Benefit User status
Market Segmentation , Traget market ,Position MARKET SEGMENTATION TAM= Total Available Marketing SAM= Served Available Marketing Target Market. Step 1. Geographic- Thailand ______ Demographic - Age Family income gender Psychographic - LifeStyle Culture Behavioral - Benefit User status
Bangkok
Step 2. -Measurable - Sized Purchasing Power profiles can be ______ Accessible - Segment must be effectively reached and served Substantial - segments must be large or profitable Differential - Segments must respond differently to different marketing mix elements Actionable - Must be able to attract ad serve the segments TARGET MARKETING A market is a set of all actual potential buyer A Target market is a group of people toward whom a firm markets its good service or ideas with a strategy designed to satisfy their specific need and ______
Step 2. -Measurable - Sized Purchasing Power profiles can be ______ Accessible - Segment must be effectively reached and served Substantial - segments must be large or profitable Differential - Segments must respond differently to different marketing mix elements Actionable - Must be able to attract ad serve the segments TARGET MARKETING A market is a set of all actual potential buyer A Target market is a group of people toward whom a firm markets its good service or ideas with a strategy designed to satisfy their specific need and ______
preference
