Entrepreneurship and Innovation Concepts
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Questions and Answers

What term describes the creation of new business within an existing organization?

  • Corporate Entrepreneurship (correct)
  • Market Diversification
  • Corporate Expansion
  • Business Restructuring
  • Which of the following best describes the ideal balance for a large corporation to foster innovation?

  • Complete autonomy with no control
  • Some freedom with maintained headquarters control (correct)
  • High control with no freedom
  • Total independence of business units
  • According to Burgelman, which factor does NOT influence the choice of organizational design for corporate entrepreneurship?

  • Relatedness of unit's operations to corporation
  • Factors internal to the industry
  • Strategic importance of the new business
  • Profitability of existing business units (correct)
  • Which of the following is NOT one of Peter Drucker's seven sources of innovative opportunity?

    <p>Corporate Growth Strategies</p> Signup and view all the answers

    What is the purpose of having diverse organizational designs in corporate entrepreneurship?

    <p>To meet specific strategic and operational criteria</p> Signup and view all the answers

    Which factor is NOT associated with successful entrepreneurs?

    <p>Prior experience in the industry</p> Signup and view all the answers

    What is the primary focus of the innovation process?

    <p>Commercial application of ideas</p> Signup and view all the answers

    What is a key characteristic of the implementation stage of the innovation process?

    <p>Acquiring necessary resources</p> Signup and view all the answers

    Which of these is NOT part of the commercialization phase in the innovation process?

    <p>Conducting product design analysis</p> Signup and view all the answers

    Which aspect is critical for determining the success of a new venture?

    <p>The structure of the industry</p> Signup and view all the answers

    How can innovation make a physical product more attractive to users?

    <p>By adding a customer service component</p> Signup and view all the answers

    What is a potential benefit of new production techniques?

    <p>Higher or more consistent quality</p> Signup and view all the answers

    What is the primary means by which entrepreneurs exploit change for business opportunities?

    <p>Innovation</p> Signup and view all the answers

    Which of the following statements best describes the role of branding in innovation?

    <p>Branding reassures consumers and influences their perceptions.</p> Signup and view all the answers

    What should entrepreneurs purposefully seek according to the principles of successful innovation?

    <p>Sources of innovation and change indications.</p> Signup and view all the answers

    What aspect of new products allows them to fulfill emotional needs in consumers?

    <p>Their branding can evoke emotions and perceptions.</p> Signup and view all the answers

    What are the two essential components of promotion?

    <p>Message and means</p> Signup and view all the answers

    Which philosophy can contribute to profitable innovation in production?

    <p>Just-in-time supply (JIT)</p> Signup and view all the answers

    How does the concept of services relate to physical products according to the content?

    <p>Both services and products can embody innovative ideas.</p> Signup and view all the answers

    Which of the following is a characteristic of corporate entrepreneurship?

    <p>Fostering an environment for continuous innovation</p> Signup and view all the answers

    What describes a product according to the content provided?

    <p>Something that can also satisfy emotional needs.</p> Signup and view all the answers

    What is a common misconception about promoting products?

    <p>Only high-budget campaigns work</p> Signup and view all the answers

    How can entrepreneurs effectively promote their products with limited resources?

    <p>Developing new means of promotion</p> Signup and view all the answers

    Which entrepreneur is noted for leveraging the Virgin brand across various product areas?

    <p>Richard Branson</p> Signup and view all the answers

    What does multiple innovation imply for an entrepreneurial venture?

    <p>Combine various innovations for success</p> Signup and view all the answers

    What was the aim behind Frederick Smith's creation of Federal Express?

    <p>To offer a better way to move parcels.</p> Signup and view all the answers

    Study Notes

    Innovation Concept

    • Innovation is a tool used by entrepreneurs to leverage change for new opportunities in business or services.
    • Entrepreneurs must actively seek out the sources of innovation and understand the principles of successful innovation.

    New Products

    • Most common form of innovation is creating new products.
    • New products can utilize existing technologies or be the result of entirely new technologies.
    • Innovations can be established through branding, which reassures consumers, provides association, and allows them to express themselves.
    • Richard Branson utilizes the "Virgin" brand across diverse products, including airlines, record labels, soft drinks, and personal finance, to differentiate his ventures.

    New Services

    • A service is an act performed to complete a task or solve a problem.
    • Services are as open to innovation as physical products.
    • An example is Frederick Smith's creation of FedEx, a multi-million dollar international business rooted in efficient parcel delivery.
    • Services can benefit from branding, and "products" and "services" should be viewed as interlinked, allowing innovation through customer service enhancements or product technology advancements.

    New Production Techniques

    • Innovation can occur in the manufacturing process, whether by developing existing technologies or adopting new ones.
    • Successful production techniques provide new benefits to end-users by offering lower costs, higher quality, or better service.
    • New production philosophies, like Just-in-Time (JIT) and Total Quality Management (TQM), provide profitable innovation platforms.

    New Means of Informing Customers

    • Effective promotion is essential for product or service success, comprising message and delivery.
    • Entrepreneurs should actively innovate in message and delivery, particularly when resources are limited.
    • Developing new promotional methods is vital for attracting new customers.

    Multiple Innovation

    • Entrepreneurial ventures can leverage multiple innovations, combining elements like a new product, a new delivery method, and a unique message.

    Importance of Innovation for Entrepreneurship

    • Corporate entrepreneurship, or intrapreneurship, refers to the creation of new businesses within existing organizations.
    • Corporations must balance freedom for new ventures with control from headquarters.

    Organization for Innovation: Corporate Entrepreneurship

    • Burgelman proposes 9 organizational designs for corporate entrepreneurship based on the strategic importance of the new business and its relatedness to the corporation:
      • Direct integration
      • New product business department
      • Special business unit
      • Micro new ventures departments
      • New venture division
      • Independence business units
      • Nurturing and contracting
      • Contracting
      • Complete spin-off

    Sources of Innovation for Opportunities

    • Drucker identified 7 sources of innovative opportunity:
      • The Unexpected
      • Incongruity
      • Innovation Based on Process Need
      • Changes in Industry or Market Structure
      • Demographics
      • Changes in Perception, Mood, and Meaning
      • New Knowledge

    Factors Affecting a New Venture's Success

    • Industry structure
    • Business strategy
    • Entrepreneurial characteristics:
      • Successful entrepreneurs are better
      • Successful entrepreneurs have a sense of urgency
      • Successful entrepreneurs have a detailed knowledge
      • Successful entrepreneurs seek outside help to supplement their skills, knowledge and abilities

    The Innovation Process

    • Invention versus Innovation:
      • Invention is the creation of a new idea, while innovation is the translation of that idea into a useful application.

    Innovation Process

    • Innovation Development Process:

      Analytical Planning Organizing Resources Implementation Commercial Application
      Product design Materials, technology, human resources Organization, product design, manufacturing, services Value to customers, rewards for employees, revenues for investors, satisfaction for founders
      Market strategy Capital
      Financial need
    • The innovation process involves translating an idea into an application.

    • This requires persistence in developing product or service details, marketing, financing, and operations.

    • Manufacturing involves obtaining materials, technical capabilities, staffing, and organizational structures.

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    Description

    This quiz explores the principles of innovation utilized by entrepreneurs to create new products and services. It emphasizes the significance of branding and the impact of innovative thinkers like Richard Branson and Frederick Smith. Test your understanding of how innovation can drive business success.

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