Enterprise Social Networking Overview

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Questions and Answers

What is one major reason employees resist new workplace collaboration technologies?

  • They lack access to the new technologies.
  • They believe email is more efficient for communication. (correct)
  • They find the new technologies more complex to use.
  • They feel the new technologies lack sufficient features.

Which of the following is noted as a benefit of adopting internal enterprise social networking?

  • It decreases the number of employees required.
  • It guarantees faster decision-making without any risk.
  • It enhances employee engagement and innovation. (correct)
  • It eliminates the need for all forms of communication.

How did BASF encourage the use of social media tools among its employees?

  • By rewarding employees who use email over social media.
  • By prohibiting specific project teams from using email. (correct)
  • By providing mandatory training sessions on social media use.
  • By removing all email communication.

What significant change in perspective is required for a social business?

<p>A democratic and horizontal view of the organization. (A)</p> Signup and view all the answers

What issue arises from employees duplicating communication on both social media and email?

<p>It increases the cost and time of work processes. (C)</p> Signup and view all the answers

What method did Emeric Duha use to handle excessive emails?

<p>He adopted Salesforce Chatter social collaboration tools. (C)</p> Signup and view all the answers

What is necessary for getting employees to embrace social business tools?

<p>A more engaging and appealing 'pull' approach. (A)</p> Signup and view all the answers

What was a notable achievement of Duha Group after implementing social collaboration tools?

<p>Eliminating 125,000 excess emails per year. (B)</p> Signup and view all the answers

What is a potential downside of employees using multiple collaboration tools?

<p>It leads to app fatigue. (A)</p> Signup and view all the answers

What factor is crucial for the successful implementation of enterprise social networking?

<p>The organization's culture and compatibility with business processes. (B)</p> Signup and view all the answers

How might the use of internal social networks negatively impact employee morale?

<p>By enabling criticism among employees. (B)</p> Signup and view all the answers

Why might employees hesitate to use social tools like Facebook and Twitter for work purposes?

<p>They struggle to separate personal and work interactions. (B)</p> Signup and view all the answers

What can lead to a decline in productivity when using digital collaboration tools?

<p>Many social interactions leading to distraction. (B)</p> Signup and view all the answers

Which of the following is TRUE regarding the integration of social networking tools in an organization?

<p>Success depends on aligning tools with organizational goals. (A)</p> Signup and view all the answers

What is a benefit of using collaboration tools in contemporary enterprises?

<p>They enhance organizational productivity and innovation. (D)</p> Signup and view all the answers

What issue may arise due to incompatibility of social tools with a firm's business processes?

<p>Reduced operational efficiency. (D)</p> Signup and view all the answers

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Study Notes

Enterprise Social Networking

  • Businesses are increasingly using workplace collaboration technology, including tools for internal social networking.
  • These tools can promote employee collaboration, knowledge sharing, faster decision-making, innovation, and increased employee engagement
  • Driven by increasing email volume and "app fatigue" which employees are experiencing.

Using Social Networks Effectively

  • BASF banned email usage in specific project teams to encourage social media tool adoption.
  • Requires a change in thinking, embracing a more democratic and horizontal organizational structure.
  • A "pull" approach is needed as many employees resist the change.
  • Social networks have potential for increased organizational productivity, efficiency, and innovation.
  • Can also support pre-existing groups, which can result in negativity if they are used to criticize others or pursue personal agendas.

Choosing the Right Social Network

  • Compatibility is crucial.
  • Social business applications modeled on consumer-facing platforms may not work well with incompatible organizational objectives.
  • The specific business purpose determines the best social media platform for the organization.
  • Employees accustomed to using social media for personal reasons may have difficulty using similar tools for work purposes, as they perceive them as informal and personal.

Challenges in Adoption

  • Some employees resist new technology and prefer familiar methods like email.
  • Some companies experience duplicate communication on both social media and email, increasing time and cost.
  • Digital collaboration tools, while promoting collaboration, can lead to overload and less time for individual thinking.
  • Businesses should focus on building a culture that embraces change and the benefits of social networking tools.

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