Enterprise Information Systems

Course Information

• This course is titled "Enterprise Information Systems" at Ankara Yildirim Beyazit University.
• The lecturer is Dr. M. Talha Akpinar.
• Lectures are held on Tuesdays from 11:00 to 12:00 PM.
• Office hours are at ESENBOGA, Tuesday 12:00-14:00.

Course Overview

• Enterprise Information System (EIS) is an information system improves the functions of the business processes by integration.
• EIS provides high-quality service.
• EIS deals with large data volumes.
• EIS supports complex organizations or enterprises.

Course Objectives

• Objective 1: Study theoretical EIS foundations.
• Objective 2: Studying EIS concepts and tools
• Objective 3: Study the current practices of EIS

Course Requirements

• Attendance and Participation: 20 points (2 points per class).
• Course Presentation : 20 points (Group activity)
• Midterm and Final Exams: 60 points (Midterm 20 points, Final 40 points).

Course Policies

• Regular attendance is mandatory.
• Communication is mandatory for interaction and questions.
• Online courses are conducted via AYBUZEM and Zoom.

Required Books and References

• Designing Enterprise Information Systems Merging Enterprise Modeling And Software Specification by Boris Shishkov
• Enterprise Information Systems by David L. Olson, Subodh Kesharwani
• Enterprise Resource Planning and Business Intelligence Systems for Information Quality
• Enterprise systems for management by Motiwalla, Luvai FThompson
• Information Systems Today Managing the Digital World by Joseph Valacich
• Managing Enterprise Resource Planning Adoption and Business Processes by Chuck C.H. Law

Enterprise Information Systems (EIS) Definition

• EIS are large-scale technological platforms that are designed to merge and systemize all of a business's processes.
• An enterprise system combines applications, designs, and procedures to streamline business functions like sales, accounting, and inventory management.
• EIS refers to software systems for business management and includes modules supporting organizational functions like planning, manufacturing, accounting, human resources, etc.
• A key benefit of EIS is the ability to provide a centralized way for everyone to access the same data, leading companies to replace independent databases with EIS.

Components of Information Systems

• Hardware.
• Software.
• Network communications.
• People.
• Data.
• Processes.

Why Organizations need EIS

• To avoid information islands

Popular Software Applications for Enterprise Information

• SAP.
• Salesforce.
• Microsoft.
• Oracle.

ERP (Enterprise Resource Planning)

• An enterprise resource planning(ERP) system automates procedures to create business processes for customer order processing which then includes getting order, invoicing, receiving payment, shipping from the warehouse and delivery to the client.
• Builds an information infrastructure for identification and planning of all the organization's resources.

CRM (Customer Relationship Management)

• Client and main activities are effective marketing, sales, and customer service.
• Customer Relationship Management (CRM) is the combination of strategies, practices, and technologies to manage/analyze customer data throughout their lifecycle.
• CRM supports sales funnels analysis, regional analysis, and sales reports.
• CRM is to improve customer service and retention to drive sales growth.
• CRM compiles customer data across various points of contact between the customer and the company, including the company website, telephone, live chat, and direct mail.

Benefits of CRM

• Customer information such as past purchases are easily accessible, facilitating faster customer service.
• Customer data helps businesses identify trends through reporting features.
• Automation supports sales funnels and tasks.

Components of CRM

• Marketing Automation: Automates tasks to enhance marketing efforts.
• Sales Force Automation: Tracks customer interactions and automates sales functions.
• Contact Center Automation: Reduces monotonous aspects of contact center agents' jobs.
• Geolocation Technology: Integrates technology to create geographic-based campaigns on customers' locations.

More Components of CRM

• Workflow Automation: Streamlines workloads, which allows employees to focus on more creative tasks.
• Lead Management: Tracking and analyzing data for sales leads.
• Human Resource Management: CRM tracks employee information.
• Analytics: Creating better customer satisfaction rates by analyzing user data and targeted marketing campaigns.
• Artificial Intelligence: Automates repetitive tasks to identify customer-buying patterns to predict future behaviors.
• Project Management: Help users to keep track of client project details.
• Integration with other software examples include call centers and ERP systems.

Concerns about CRM

• With improper management, CRM systems may turn into a glorified database
• Duplicate or outdated data can cause challenges.
• Data sets must be connected so users can easily access information.
• Problems can lead to declines in customer experience due to long wait times and improper handling of technical support cases.

ECM (Enterprise Content Management)

• Enterprise Content Management (ECM) systems companies organize, manage, and distribute content, such as documents, images, health records, emails, and web pages.
• ECM presents a basic infrastructure and technical architecture to support the life cycle.
• ECM consists of applications that can interact with each other, also used/sold as separate products.
• Companies use ECM software to store, track, edit, and collaborate on content while maintaining security levels.

Importance of ECM

• ECM is compatible with most file types, serving as a secure platform to store content and facilitate collaboration with ERP systems.
• Should be able to: store large amounts of content, impose data order, make finding resources easy, allow collaboration and ensure data integrity.

General ECM Goals

• The main goal of ECM is for companies to simplify and streamline their work by eliminating paper documents and organizing data to best fit business needs.
• Decrease dependence on paper, streamline productivity, and reduce organized risk.

EDMS (Electronic Document Management System)

• EDMS-system is a document management framework in the company.
• Electronic Document Management System automates creation, logging, storage and archiving in one database.

Importance of EDMS

• Businesses and organizations use EDMS to eliminate redundancy, mundane and error-prone tasks during the daily routine.
• Using document management system features can give employees the ability to eliminate printouts, gain instant access on devices, navigate the relationship between documents, and maintain data/metadata.

###EDMS vs ECM System

• An EDMS is made to optimize documents, an ECM is build to manage unstructured data.

HRM (Human Resource Management)

• The practice of recruiting, hiring, implementing, and managing employees in an organization.
• HRM is employee management with an emphasis in the company in a business.
• Is the process of employing, training, compensating, retain them and developing policies.
• Automated integrated system, and accounting system
• Employees are also knows as "Human Capital".
• Make effective use of employees, reducing risk and maximizing ROI.
• HRM has undergone many changes over the last twenty years, giving it an even more important role in today's organizations.

Importance of HRM

• HRM a crucial part of improving the health of the business.
• HRM monitors the job market to help the organization make sure compensations are fair.

Different HRM Titles

• HR assistant
• HR business partner
• HR manager
• Talent management specialist/manager

Objectives of HRM

• Societal objectives are measurements responding to the challenges of companies and employee needs.
• Organizational objectives are the actions taken that help to ensure the efficiency of the organization.
• Functional objectives are guidelines to keep HRM functioning properly within the organization.
• Personal objectives are resources used to support career developments.

Skills and Responsibilities of HR Manager

• Employee recruitment, onboarding and retention
• Job role assignment and career development
• Compensation and benefits
• Training and development