Enshittification Explained - Word of the Year 2022
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Questions and Answers

What is the primary consequence of enshittification as defined in the Macquarie Dictionary?

  • A decrease in the quality of service provided (correct)
  • The gradual improvement of service quality
  • An increase in user satisfaction on online platforms
  • Enhanced profitability for service providers
  • Which of the following social media platforms was specifically mentioned as having undergone enshittification?

  • Snapchat
  • Instagram (correct)
  • LinkedIn
  • Tumblr
  • Who coined the term 'enshittification'?

  • Cory Doctorow (correct)
  • A dictionary committee
  • A social media influencer
  • An academic researcher
  • What does the use of affixes in the term 'enshittification' imply about the concept it represents?

    <p>It obscures the deliberate actions taken by platform owners</p> Signup and view all the answers

    Which phrase best encapsulates the idea of the 'enshittocene' as referred to by Cory Doctorow?

    <p>An era marked by the degradation of essential services</p> Signup and view all the answers

    What is the first stage of the decay process described by Doctorow?

    <p>Platforms are initially good to their users</p> Signup and view all the answers

    According to Doctorow, what could potentially reverse the process of enshittification?

    <p>More regulations to protect users' rights</p> Signup and view all the answers

    What ultimately happens to tech platforms at the end of Doctorow's four-stage process?

    <p>They die</p> Signup and view all the answers

    What was the public's reception of the term 'enshittification' as per the Macquarie Dictionary committee?

    <p>It won the people's choice award</p> Signup and view all the answers

    What does Doctorow think about the possibility of fixing big tech?

    <p>It can't be fixed, but it might be destroyed</p> Signup and view all the answers

    Study Notes

    Macquarie Dictionary's Word of the Year

    • "Enshittification" is the 2022 word of the year, coined by Cory Doctorow
    • It describes the gradual decline in quality of a service, especially online platforms, due to profit-seeking
    • Social media users readily understand the concept of "enshittification" due to the prevalence of trolls, extremists, and those spreading misinformation on platforms
    • The word highlights how platforms like Twitter, once useful, are now marred by misinformation, negativity and poor user experience.

    "Enshittification" Explained

    • It's a three-stage process:
      • Initial positive user experience
      • Abuse of users to improve business for customers
      • Abuse of business customers to maximize platform value for themselves
    • The word is deliberately structured using suffixes to elevate its formality

    Other Notable Mentions

    • "Right to disconnect"
    • "Rawdogging"

    Optimistic Outlook

    • Actions such as competition restrictions, user rights, digital privacy regulations and worker protection could combat the "enshittification" process
    • It might be possible to reverse the trend towards platforms negatively impacting users and other stakeholders

    Meaning of "Enshittification"

    • The word itself is basic with Anglo-Saxon roots (suggestive of a fundamental degradation process)
    • Adding affixes (prefixes and suffixes) transforms it into an almost formal and seemingly respectable word.
    • Without those grammatical extensions (suffixes), merely using the term to describe a slight platform issue would have little to no impact

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    Description

    Explore the concept of 'enshittification', the 2022 Word of the Year, coined by Cory Doctorow. This term encapsulates the decline in quality of online services due to profit-driven motives, particularly in social media. Understand its three-stage process and its implications for user experience and digital platforms.

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