10 Questions
What is the main difference between strategy and tactics?
Strategy involves a general direction, while tactics involve specific plans.
What is a boundary-spanning function?
A function that involves crossing organizational boundaries.
Why should communication professionals be involved in decision-making on corporate strategy?
Because they have expertise in both communication and strategy.
What is environmental scanning?
A process of analyzing the organization's position and identifying emerging issues.
What do communication practitioners bring into strategic management?
Identity questions and a stakeholder perspective
What is the role of communication practitioners in implementing corporate strategy?
They facilitate the implementation of the corporate strategy.
What does a corporate strategy provide for the organization?
A general direction for the organization.
What is a communication strategy concerned with?
How corporate communication can develop communication programs to achieve the vision and support corporate objectives.
What is the relationship between planned and emergent processes in strategy formation?
Both planned and emergent processes are equally important.
What is the focus of strategy in relation to the organization and its environment?
Strategy is concerned with both the organization and its environment.
Study Notes
- Strategy formation involves planned and emergent processes.
- Strategy involves a general direction and not just plans or tactics.
- Strategy is about the organization and its environment.
- Corporate communication is a boundary-spanning function.
- Communication professionals should be involved in decision-making on corporate strategy.
- Environmental scanning can aid in analyzing the organization's position and identifying emerging issues.
- Communication practitioners bring identity questions and a stakeholder perspective into strategic management.
- Communication practitioners facilitate the implementation of the corporate strategy.
- A corporate strategy provides a strategic vision for the entire organization.
- A communication strategy is concerned with how corporate communication can develop communication programs to achieve the vision and support corporate objectives.
Test your knowledge on strategic management and corporate communication with this quiz! From understanding the processes of strategy formation to the role of communication practitioners in decision-making, this quiz covers key concepts and terms in the field. Sharpen your skills in analyzing an organization's position and identifying emerging issues through environmental scanning. Plus, learn how to develop effective communication programs to support corporate objectives and implement the overall corporate strategy. Don't miss out on this opportunity to enhance your understanding of strategic management and corporate communication!
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