Podcast
Questions and Answers
What was MacGregor's initial hypothesis regarding the influence of English in Japan?
What was MacGregor's initial hypothesis regarding the influence of English in Japan?
That Japan is still a country where only Japanese is spoken and hence is free from the widespread influence of English.
What percentage of shop signs analyzed by MacGregor were under the influence of English?
What percentage of shop signs analyzed by MacGregor were under the influence of English?
Nearly half (60 out of 120)
Which type of stores had the highest number of English-dominant shop signs in MacGregor's study?
Which type of stores had the highest number of English-dominant shop signs in MacGregor's study?
Stores for women and hairstylists (fashion industry)
According to Haarman (1984), which sector of Japanese society is most influenced by the Western world?
According to Haarman (1984), which sector of Japanese society is most influenced by the Western world?
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What was the focus of Stewart and Fawcett's (2004) study in Portugal?
What was the focus of Stewart and Fawcett's (2004) study in Portugal?
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What was the most common type of business with English-only shop signs in Stewart and Fawcett's study?
What was the most common type of business with English-only shop signs in Stewart and Fawcett's study?
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What is the topic of Dimova's (2008) study?
What is the topic of Dimova's (2008) study?
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What was the source of data for Dimova's analysis?
What was the source of data for Dimova's analysis?
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Why is the fashion industry more susceptible to English influence, according to the text?
Why is the fashion industry more susceptible to English influence, according to the text?
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What is the common thread among the studies mentioned in the text?
What is the common thread among the studies mentioned in the text?
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Study Notes
Englishization in Business Names
- English is widely used in business names in countries where English is a foreign language.
Studies on Englishization
- Thonus (1991) analyzed the influence of English on store naming in Brazil, identifying two strategies: practical use of English words and selection of English words unrelated to the business context.
- Ross (1997) studied business naming practices in Italy, attributing the widespread use of English shop signs to the prestige associated with the English language.
Influence of English on Turkish Business Naming
- Foreignization and Englishization have a significant impact on Turkish business naming practices.
- Selvi (2007, 2011) categorized Turkish business naming practices into three groups: foreign signs, hybrid signs, and Englishized Turkish signs.
New Strategy in Turkish Business Naming
- A new strategy uses consonant duplication, creating another consonant sound in the middle of the word, sometimes accompanied by an English word.
Other Studies on Englishization
- MacGregor (2003) analyzed shop signs in Tokyo, Japan, and found that nearly half of the signs were influenced by English.
- Stewart and Fawcett (2004) investigated the use of foreign languages in six towns in Portugal and found that 27 shop signs were in English.
- Dimova (2008) analyzed the popularity and innovativity of the English language in Macedonian terminology of trade, using a dataset of over 9,000 listings in the Yellow Pages.
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Description
This quiz explores the use of English in business names in countries where English is a foreign language, including the concept of Englishization and its influence on store naming in Brazil.
