Podcast
Questions and Answers
What is AHAMAY Corporation's primary aim in the electric vehicle market?
What is AHAMAY Corporation's primary aim in the electric vehicle market?
- To dominate the market through aggressive pricing strategies.
- To supply environmentally friendly transportation solutions with cutting-edge design and efficiency. (correct)
- To focus solely on maximizing profit margins regardless of environmental impact.
- To offer the most luxurious and high-end electric scooters.
What challenges does AHAMAY Corporation face as a new entrant in the electric scooter industry?
What challenges does AHAMAY Corporation face as a new entrant in the electric scooter industry?
- Securing funding and investment for research and development.
- An over-saturated market with too many competitors.
- Determining the right pricing, competitive positioning, and long-term value of its product with limited sector experience. (correct)
- A lack of consumer interest in electric scooters.
Which of the following strategies does AHAMAY employ to make informed decisions in the electric scooter market?
Which of the following strategies does AHAMAY employ to make informed decisions in the electric scooter market?
- Ignoring market research and focusing on product development.
- Relying solely on the CEO's intuition and experience.
- Conducting thorough market research, analyzing industry trends, and leveraging expert insights. (correct)
- Copying competitor strategies without analysis.
According to the trends in marketing, what is the most important feature for consumers when considering an electric scooter?
According to the trends in marketing, what is the most important feature for consumers when considering an electric scooter?
Which of the following is identified as the most significant drawback for consumers considering an electric scooter?
Which of the following is identified as the most significant drawback for consumers considering an electric scooter?
What is the percentage of consumers who consider price a drawback when considering purchasing an electric scooter?
What is the percentage of consumers who consider price a drawback when considering purchasing an electric scooter?
What primary characteristic defines AHAMAY Corporation's target market for its electric scooters?
What primary characteristic defines AHAMAY Corporation's target market for its electric scooters?
AHAMAY Corporation is focusing on consumers with limited spending capacity. Which of the following categories is most likely the one AHAMAY is targeting?
AHAMAY Corporation is focusing on consumers with limited spending capacity. Which of the following categories is most likely the one AHAMAY is targeting?
What percentage of people answered 'yes' when asked if they would consider buying an electric scooter in the next 12 months after launch?
What percentage of people answered 'yes' when asked if they would consider buying an electric scooter in the next 12 months after launch?
What key factors has AHAMAY identified as influencing purchasing decisions in the electric scooter market through detailed market research?
What key factors has AHAMAY identified as influencing purchasing decisions in the electric scooter market through detailed market research?
According to the conclusion, how does AHAMAY Corporation plan to enhance its competitive positioning in the electric scooter market?
According to the conclusion, how does AHAMAY Corporation plan to enhance its competitive positioning in the electric scooter market?
What price range is AHAMAY Corporation aligning with to enter the electric scooter market?
What price range is AHAMAY Corporation aligning with to enter the electric scooter market?
The company analyzed that consumers consider design and esthetics as key features. What percentage of the consumers take design and esthetics into account?
The company analyzed that consumers consider design and esthetics as key features. What percentage of the consumers take design and esthetics into account?
The company analyzed that consumers consider speed and performance as key features. What percentage of the consumers take speed and performance into account?
The company analyzed that consumers consider speed and performance as key features. What percentage of the consumers take speed and performance into account?
What are the key challenges that remain for AHAMAY regarding the electric scooter market?
What are the key challenges that remain for AHAMAY regarding the electric scooter market?
Flashcards
AHAMAY Corporation
AHAMAY Corporation
A company committed to innovation and sustainable transportation, entering the electric vehicle market with its first electric scooter.
AHAMAY's Market Analysis
AHAMAY's Market Analysis
The process of conducting thorough market research, analyzing industry trends, and leveraging expert insights to make informed decisions about pricing and positioning in the electric scooter market.
Key consumer features
Key consumer features
Features such as battery life and range were considered most important by consumers when making a purchasing decision.
Drawbacks for consumers
Drawbacks for consumers
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Target market
Target market
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Consumer Decision Influences
Consumer Decision Influences
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AHAMAY's Strategy
AHAMAY's Strategy
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Study Notes
- Electric vehicle future value projection
Introduction to Project: AHAMAY Corporation
- AHAMAY Corporation, committed to innovation and sustainability, is entering the expanding electric vehicle market with its initial electric scooter.
- AHAMAY seeks to provide a cutting-edge solution that blends performance, efficiency, and modern design, in response to growing demand for environmentally friendly transport.
- As a new electric scooter industry entrant, AHAMAY faces understanding market value, seeking ideal pricing, competitive positioning, and long-term value.
- AHAMAY conducts thorough market research, analyzes industry trends, and leverages expert insights.
Trends in Marketing
- Key consumer features include battery and range (66.7%), speed and performance (44.4%), durability and build quality (44.4%), price and Portability (22.2%) and safety features(22.2%).
- Design and esthetics (11.1%), and brand reputation (11.1%)
- Consumer drawbacks are lack of charging stations and poor road conditions (77.8%), limited range (50%).
- Additional concerns include high price (37.5%), and safety (37.5%).
Target Market
- AHAMAY Corp's target market: affordability prioritizers not compromising quality, seeking cost-effective solutions fitting limited spending.
- Mid-range (P20,000-P40,000), and Premium (P40,000 and above)
- Budget (75%), Mid (12.5%), and Premium (12.5%).
- Most (87.5%) will consider purchasing an electric scooter within a year launch.
Conclusion
- AHAMAY Corporation is making a significant impact on the electric scooter market by prioritizing innovation, sustainability, and affordability
- AHAMAY identified influences, battery life, performance, and cost through detailed market research.
- AHAMAY's strategic approach to dealing with the range of 10,000 to 20,000 pesos will enhance its competitive position.
- Challenges such as charging infrastructure and road conditions remain.
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