10 Questions
What is the recommended charging level to preserve the battery life of an EV?
80% or less
What is the purpose of calculating the time it takes to charge an EV?
To tackle any misconception about charging times
When switching from ICE to EV, what additional savings should be factored in?
Fuel, low emission, RFL, and maintenance savings
What is the purpose of asking about the customer's longest journey?
To use the customer's journey to demonstrate the growth of public charging infrastructure
What should be taken into account when discussing funding options with a retail customer?
Reiterate the running costs
What is a key consideration when a customer typically undertakes long journeys with an electric vehicle?
They need to delve into journey planning and the growth of the public charging network
If a customer cannot charge their vehicle at home, what alternative charging options can they consider?
Public charging options like lamp posts and retail parks
In the context of charging at work, what is a typical frequency for a customer who drives 6,000 miles per year?
Two to three times a week
What can be inferred if a customer answers 'Yes' when asked if they are aware of their current electricity tariff?
They are likely to benefit from favorable EV electricity tariffs
When trying to alleviate a customer's range or charge anxiety, what should be identified first?
How long their typical journeys are
Study Notes
Electric Vehicle and PHEV Proposition
- The typical journey length of a customer is important in determining whether they need to charge their vehicle regularly or not.
- Short journeys mean charging will be required less frequently.
- The Blue Oval Charging Network, Electroverse, and ZapMap can be used to overcome range/charge anxiety.
Charging Convenience
- The ability to charge at home is a convenient method of charging and allows customers to take advantage of EV electricity tariffs.
- If home charging is not possible, public charging options such as lamp posts, retail parks, and fast chargers can be used.
- Charging at work may be the most convenient method of charging for those who commute.
Work Charging
- If home charging is not possible, charging at work may be an alternative.
- The ability to charge at work may require only a couple to three times a week, depending on vehicle range and charger power.
- HMRC Guidance provides information on this topic.
Electricity Tariffs
- Knowing the customer's current electricity tariff is important to determine if they are already on a favourable EV tariff.
- Smart Home Charge provides information on the best EV energy tariffs available.
Charging Time
- Understanding how to calculate charging time is important to tackle misconceptions about charging times.
- Charging times can be estimated by dividing the battery capacity by the charger power.
- It is recommended to charge EVs to 80% to preserve battery life, but the Explorer is equipped with a battery that won't suffer from battery degradation if charged to 80%+ regularly.
Fuel Savings
- Factoring in fuel savings is important when switching from ICE to EV.
- The Ford Running Costs tool can be used to calculate savings.
- Low emission, RFL, and maintenance savings should also be considered.
Longest Journey
- Understanding the customer's longest journey is important to show them how the public charging infrastructure can support their needs.
- The Blue Oval Charging Network, Electroverse, and ZapMap can be used to demonstrate the accessibility of chargers.
Funding the Vehicle
- Retail customers should consider running costs when funding their vehicle through PCP/PCH.
- Company car drivers should consider BIK rates for EVs.
- HMRC BIK Rates provide information on this topic.
Determine the suitable electric vehicle or PHEV based on typical journey lengths and charging needs, overcoming range anxiety and exploring public charging network growth.
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