Bing PubHub

Study Notes

Publishers should optimize their sites for both Bing and Google and submit to Bing PubHub as well in order to maximize reach.
Google and Bing employ slightly different algorithms to rank websites, and Bing's algorithm gives some weight to social media sharing.
Google and Bing have different approaches when examining keywords, with Bing still giving weightage to exact keywords while being able to recognize synonyms too.
For more information on the BERT algorithm update and how Google is now capable of interpreting context to enhance semantic search, see the full article here.
Publishers must meet eligibility criteria and adhere to webmaster guidelines in order to be considered for inclusion in the Bing news index.
Quality and credibility are major factors in a site’s eligibility, as well as its ability to provide reliable and accurate content.
Verifying website ownership is one of the requirements before submission to Bing News PubHub.
Publishers must avoid prohibited content which includes, but is not limited to, hate speech, violence and sexually explicit content.
IndexNow protocol allows publishers to quickly inform search engines whenever the website content is updated.
Once IndexNow API is called, it notifies the participating search engine to quickly crawl the URLs with updated content and instantly reflect website changes in their search results.
Webmasters must generate an API key and host the key file in the root directory of the website.
Submitting individual URLs or bulk URLs is allowed.
Website owners must provide accurate and verifiable contact information that is easy to access.
Publishers must take responsibility for the content on their website and ensure they have the legal right to publish it.
Sharing unattributed content can hurt content credibility and lead to a website’s rejection.