chapter 10
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Questions and Answers

A technical report allows authors to publish the results of a small number of experiments.

False (B)

The letter of authorisation is the marketing research firm's certification to do the project.

True (A)

The results of marketing research are often intangible and the written report is usually the only documentation available of the project once it has been finished.

True (A)

The audience is not an important issue to prepare the report.

<p>False (B)</p> Signup and view all the answers

Before you begin writing you must answer the question ''what message do you want to communicate''.

<p>True (A)</p> Signup and view all the answers

In the methodology chapter the sampling methods and procedures are described, as well as the different statistical methods that are used for data analysis.

<p>True (A)</p> Signup and view all the answers

Avoiding experimental designs can reduce the total cost of the market research.

<p>True (A)</p> Signup and view all the answers

A future event or circumstances which is possible but cannot be predicted with certainty can be covered in the budget including contingency cost.

<p>True (A)</p> Signup and view all the answers

When preparing your report you don't need to think of strategies can you use to overcome negative attitudes of your audience.

<p>False (B)</p> Signup and view all the answers

Flashcards

Study Notes

Summaries designed for quick review and understanding.

Key Feature of Study Notes

Clear and concise, focusing on key facts and concepts.

Format of Study Notes

Structured and easy to review.

Formatting Best Practice for Study Notes

Use bullet points to organize information for clarity and readability.

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Subheadings in Study Notes

Use subheadings (#) to break down information and improve visual organization.

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Study Notes

Introduction

  • Study notes are summaries designed for quick review and understanding.
  • These notes are focused on clarity and conciseness.
  • They will include key facts and concepts, and aim for a structured, easy-to-review format.

Notes on Formatting

  • Use bullet points for organization.
  • Each bullet point is independent and stands alone.
  • Use ### for subheadings only.
  • No numbers, tables, or reference citations will be used.
  • Markdown formatting ensures readability.
  • The style prioritizes conciseness and clarity in presentation.

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