Effective Benefit Communication in Proposals

Tips for Communicating Benefits in a Proposal

• Start writing and thinking with the Benefits in mind, and use concrete language to inspire the reader's imagination.
• Donor institutions may use buzzwords like "value for money," but it may not be what inspires them to fund a project.
• Consider the emotional element of pride to motivate the reader to fund the project.
• Benefits are different from outcomes or objectives; they are what motivates the reader to fund the project.
• Features are more like objectives, outcomes, and activities.
• The hardest part of writing a proposal is effectively communicating the Benefits.
• Four potential challenges to communicating Benefits are fake enthusiasm, a numb reader, template prison, and patronizing the reader.
• Reflect before writing and be strict with your writing to avoid sounding fake.
• Use other people's enthusiasm, such as quotes from other donors or beneficiary stories, to make your Benefits sound more credible.
• A numb reader may not appreciate higher-level explanations of Benefits, but clearly communicating them can be a positive point of difference between you and your competitors.
• Break out of template prison by dedicating some space in technical sections to explaining Benefits.
• If dealing with a donor official focused on technicalities, the details may be the Benefits you are trying to get across.

Tips for Communicating Benefits in a Proposal

• Start writing and thinking with the Benefits in mind, and use concrete language to inspire the reader's imagination.
• Donor institutions may use buzzwords like "value for money," but it may not be what inspires them to fund a project.
• Consider the emotional element of pride to motivate the reader to fund the project.
• Benefits are different from outcomes or objectives; they are what motivates the reader to fund the project.
• Features are more like objectives, outcomes, and activities.
• The hardest part of writing a proposal is effectively communicating the Benefits.
• Four potential challenges to communicating Benefits are fake enthusiasm, a numb reader, template prison, and patronizing the reader.
• Reflect before writing and be strict with your writing to avoid sounding fake.
• Use other people's enthusiasm, such as quotes from other donors or beneficiary stories, to make your Benefits sound more credible.
• A numb reader may not appreciate higher-level explanations of Benefits, but clearly communicating them can be a positive point of difference between you and your competitors.
• Break out of template prison by dedicating some space in technical sections to explaining Benefits.
• If dealing with a donor official focused on technicalities, the details may be the Benefits you are trying to get across.

Tips for Communicating Benefits in a Proposal

• Start writing and thinking with the Benefits in mind, and use concrete language to inspire the reader's imagination.
• Donor institutions may use buzzwords like "value for money," but it may not be what inspires them to fund a project.
• Consider the emotional element of pride to motivate the reader to fund the project.
• Benefits are different from outcomes or objectives; they are what motivates the reader to fund the project.
• Features are more like objectives, outcomes, and activities.
• The hardest part of writing a proposal is effectively communicating the Benefits.
• Four potential challenges to communicating Benefits are fake enthusiasm, a numb reader, template prison, and patronizing the reader.
• Reflect before writing and be strict with your writing to avoid sounding fake.
• Use other people's enthusiasm, such as quotes from other donors or beneficiary stories, to make your Benefits sound more credible.
• A numb reader may not appreciate higher-level explanations of Benefits, but clearly communicating them can be a positive point of difference between you and your competitors.
• Break out of template prison by dedicating some space in technical sections to explaining Benefits.
• If dealing with a donor official focused on technicalities, the details may be the Benefits you are trying to get across.