Effective Benefit Communication in Proposals

Tips for Communicating Benefits in a Proposal

• Start writing and thinking with the Benefits in mind, and use concrete language to inspire the reader's imagination.
• Donor institutions may use buzzwords like "value for money," but it may not be what inspires them to fund a project.
• Consider the emotional element of pride to motivate the reader to fund the project.
• Benefits are different from outcomes or objectives; they are what motivates the reader to fund the project.
• Features are more like objectives, outcomes, and activities.
• The hardest part of writing a proposal is effectively communicating the Benefits.
• Four potential challenges to communicating Benefits are fake enthusiasm, a numb reader, template prison, and patronizing the reader.
• Reflect before writing and be strict with your writing to avoid sounding fake.
• Use other people's enthusiasm, such as quotes from other donors or beneficiary stories, to make your Benefits sound more credible.
• A numb reader may not appreciate higher-level explanations of Benefits, but clearly communicating them can be a positive point of difference between you and your competitors.
• Break out of template prison by dedicating some space in technical sections to explaining Benefits.
• If dealing with a donor official focused on technicalities, the details may be the Benefits you are trying to get across.

Tips for Communicating Benefits in a Proposal

• Start writing and thinking with the Benefits in mind, and use concrete language to inspire the reader's imagination.
• Donor institutions may use buzzwords like "value for money," but it may not be what inspires them to fund a project.
• Consider the emotional element of pride to motivate the reader to fund the project.
• Benefits are different from outcomes or objectives; they are what motivates the reader to fund the project.
• Features are more like objectives, outcomes, and activities.
• The hardest part of writing a proposal is effectively communicating the Benefits.
• Four potential challenges to communicating Benefits are fake enthusiasm, a numb reader, template prison, and patronizing the reader.
• Reflect before writing and be strict with your writing to avoid sounding fake.
• Use other people's enthusiasm, such as quotes from other donors or beneficiary stories, to make your Benefits sound more credible.
• A numb reader may not appreciate higher-level explanations of Benefits, but clearly communicating them can be a positive point of difference between you and your competitors.
• Break out of template prison by dedicating some space in technical sections to explaining Benefits.
• If dealing with a donor official focused on technicalities, the details may be the Benefits you are trying to get across.

Tips for Communicating Benefits in a Proposal

• Start writing and thinking with the Benefits in mind, and use concrete language to inspire the reader's imagination.
• Donor institutions may use buzzwords like "value for money," but it may not be what inspires them to fund a project.
• Consider the emotional element of pride to motivate the reader to fund the project.
• Benefits are different from outcomes or objectives; they are what motivates the reader to fund the project.
• Features are more like objectives, outcomes, and activities.
• The hardest part of writing a proposal is effectively communicating the Benefits.
• Four potential challenges to communicating Benefits are fake enthusiasm, a numb reader, template prison, and patronizing the reader.
• Reflect before writing and be strict with your writing to avoid sounding fake.
• Use other people's enthusiasm, such as quotes from other donors or beneficiary stories, to make your Benefits sound more credible.
• A numb reader may not appreciate higher-level explanations of Benefits, but clearly communicating them can be a positive point of difference between you and your competitors.
• Break out of template prison by dedicating some space in technical sections to explaining Benefits.
• If dealing with a donor official focused on technicalities, the details may be the Benefits you are trying to get across.

Test your knowledge on how to effectively communicate benefits in a proposal with this informative quiz! Learn tips and tricks to make your proposal stand out and inspire donors to fund your project. From using concrete language to considering the emotional element of pride, this quiz will cover all the key factors in communicating benefits. See if you can identify the challenges and avoid sounding fake, and learn how to use quotes and beneficiary stories to make your benefits more credible. Take this quiz and become a pro at communicating the benefits of your