Editorial Tools and Techniques
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Questions and Answers

What did People magazine do in 1974 that shifted the trend in photography?

  • They stopped using photo retouching
  • They shifted towards celebrity and personality photography (correct)
  • They started featuring more landscapes in their photos
  • They introduced a new type of camera
  • What do the best photographers combine in their shots?

  • Animals and landscapes
  • Environment and personality (correct)
  • Architecture and food
  • Fashion and technology
  • What do picture agencies like Getty Images and Corbis offer to editors?

  • Limited photo options at a low cost
  • Photographic variety and clarity at a reasonable cost (correct)
  • Photographic variety and clarity at a high cost
  • Exclusive access to celebrity photos
  • What factors influence the choice of which photo or photos to use in a magazine?

    <p>Emotional and intellectual factors</p> Signup and view all the answers

    What is an important consideration when using photo retouching as an editorial tool?

    <p>The potential for misinterpretation</p> Signup and view all the answers

    What is the purpose of infographics?

    <p>To explain complex statistical data</p> Signup and view all the answers

    What is the job of infographics?

    <p>To analyze and explain the numbers of the event</p> Signup and view all the answers

    What is the purpose of titles, subtitles, subheads, pull-quotes, and cutlines in a magazine?

    <p>To convert a scanner into a reader</p> Signup and view all the answers

    What is one way to deal editorially with reader hyperactivity?

    <p>Use sidebars to support main articles</p> Signup and view all the answers

    What is the most important typographic design tool for getting readers to read a particular article?

    <p>The title</p> Signup and view all the answers

    Study Notes

    • People magazine shifted the trend towards celebrity and personality photography in 1974.
    • The best photographers provide large vistas of environment and combine fashion, place, and personality into one dramatic shot.
    • Picture agencies such as Getty Images, Corbis, and Black Star offer editors photographic variety and clarity at a reasonable cost.
    • The choice of which photo or photos to run is both emotional and intellectual.
    • Photo retouching is an editorial tool with a lot of power, but care must be taken to avoid misinterpretation.
    • Infographics can explain complex statistical data through charts, diagrams, and graphs.
    • The job of infographics is to analyze and explain the numbers of the event, not to mirror what it looks like.
    • Titles, subtitles, subheads, pull-quotes, and cutlines are the readout materials that should convert a scanner into a reader.
    • The use of sidebars to support main articles is one way to deal editorially with reader hyperactivity.
    • The title is the most important typographic design tool in getting a magazine subscriber or newsstand browser to read a particular article.
    • Infographics are visual representations of information.
    • Infographics should simplify complicated information and restrict the use of color.
    • Titles and subtitles should entice readers to read the story or provide enough information to tell them they aren't interested in the topic.
    • Interactive online infographics can expand and enhance a story through multiple links.
    • Infographics can be as short as a single word or as long as several complete sentences.
    • An editor at a monthly magazine will write between 400 and 500 titles in a year.
    • Jon Bruner created an interactive map titled "American Migration" for Forbes in 2011.
    • The map showed the mobility of almost 40 million Americans.
    • Infographics should provide "little jewels that pack a punch" of information.
    • Infographics are a valuable tool for presenting information in an engaging and informative way.

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    Description

    Do you have a knack for crafting catchy titles and captivating descriptions? Put your skills to the test with this quiz on editorial tools and techniques. From the power of photography and infographics to the art of title writing, this quiz covers it all. Test your knowledge on the best practices for retouching photos, creating sidebars, and using typography to grab readers' attention. Whether you're an aspiring editor or just looking to sharpen your skills, this quiz will challenge your editorial prowess. Get ready to

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