Editorial Evaluation Criteria

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Questions and Answers

What is the primary purpose of an editorial?

  • To accomplish a specific purpose (correct)
  • To reflect the writer's originality and ingenuity
  • To entertain the reader
  • To make the reader think

What is essential for a good editorial?

  • Clear, vigorous, direct and simple writing (correct)
  • A real or artificial news peg
  • A brief and pointed tone
  • A clear and concise opening sentence

What is the main quality required for a column writer?

  • The ability to articulate an opinion
  • The ability to provide insight and be convincing (correct)
  • The ability to be like a lawyer
  • The ability to entertain

Why do some editors omit or disguise their editorials?

<p>Because they think editorials are a waste of space (D)</p> Signup and view all the answers

What should a good editorial avoid doing?

<p>Preaching (C)</p> Signup and view all the answers

Why are editorials important, according to the text?

<p>Because the small portion who read them are worth the time and effort (C)</p> Signup and view all the answers

What is the main goal of a columnist?

<p>To develop a following of dedicated readers who gain knowledge and insight (B)</p> Signup and view all the answers

What is unique about column writing compared to other forms of writing?

<p>It has a dedicated readership (D)</p> Signup and view all the answers

What type of column is characterized by its use of short items like philosophical comments and jokes?

<p>Variety or Humor Column (D)</p> Signup and view all the answers

What is a characteristic of an Editorial (news commentary) Column?

<p>It comments on timely subjects and uses various sources (A)</p> Signup and view all the answers

What is the purpose of an Exchange Column?

<p>To share interesting news and suggestions from other schools (C)</p> Signup and view all the answers

What is a potential consequence of taking a strong stance on an issue in a column?

<p>The writer will face criticism and negative feedback (B)</p> Signup and view all the answers

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