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Editorial Evaluation Criteria

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Questions and Answers

What is the primary purpose of an editorial?

To accomplish a specific purpose (correct)

To reflect the writer's originality and ingenuity

To entertain the reader

To make the reader think

What is essential for a good editorial?

Clear, vigorous, direct and simple writing (correct)

A real or artificial news peg

A brief and pointed tone

A clear and concise opening sentence

What is the main quality required for a column writer?

The ability to articulate an opinion

The ability to provide insight and be convincing (correct)

The ability to be like a lawyer

The ability to entertain

Why do some editors omit or disguise their editorials?

Because they think editorials are a waste of space Signup and view all the answers

What should a good editorial avoid doing?

Preaching Signup and view all the answers

Why are editorials important, according to the text?

Because the small portion who read them are worth the time and effort Signup and view all the answers

What is the main goal of a columnist?

To develop a following of dedicated readers who gain knowledge and insight Signup and view all the answers

What is unique about column writing compared to other forms of writing?

It has a dedicated readership Signup and view all the answers

What type of column is characterized by its use of short items like philosophical comments and jokes?

Variety or Humor Column Signup and view all the answers

What is a characteristic of an Editorial (news commentary) Column?

It comments on timely subjects and uses various sources Signup and view all the answers

What is the purpose of an Exchange Column?

To share interesting news and suggestions from other schools Signup and view all the answers

What is a potential consequence of taking a strong stance on an issue in a column?

The writer will face criticism and negative feedback Signup and view all the answers