Podcast
Questions and Answers
One important benefit of competition is a ______ to innovation.
One important benefit of competition is a ______ to innovation.
spur
Competition among companies can ______ the invention of new or better products, or more efficient processes.
Competition among companies can ______ the invention of new or better products, or more efficient processes.
compete
Innovation also benefits ______ with standards of living.
Innovation also benefits ______ with standards of living.
consumers
Innovation helps drive ______.
Innovation helps drive ______.
Innovation increases ______.
Innovation increases ______.
Products that are commonplace today were once ______.
Products that are commonplace today were once ______.
Cars, planes, phones, televisions, the personal computer, and modern medicines all show how ______.
Cars, planes, phones, televisions, the personal computer, and modern medicines all show how ______.
Competition can lead companies to invent ______.
Competition can lead companies to invent ______.
New products can ______ their profits.
New products can ______ their profits.
New products help them avoid ______ lower-cost manufacturing processes.
New products help them avoid ______ lower-cost manufacturing processes.
Marketing is the process of identifying the goods and services that meet what peoples'______.
Marketing is the process of identifying the goods and services that meet what peoples'______.
Businesses develop great ______ by conducting research.
Businesses develop great ______ by conducting research.
Customers think they would like to be what? ______
Customers think they would like to be what? ______
Firms also promote their products and services through such techniques as ______.
Firms also promote their products and services through such techniques as ______.
Potential benefits ______ what motivates them to purchase.
Potential benefits ______ what motivates them to purchase.
Firms that market products often advertise when they face ______ from other firms.
Firms that market products often advertise when they face ______ from other firms.
Firms that market products and services for which there is always some demand face ______ similar products.
Firms that market products and services for which there is always some demand face ______ similar products.
Buyers often rely on information to understand what?
Buyers often rely on information to understand what?
Flashcards
Competition
Competition
The rivalry between companies to attract customers.
Innovation
Innovation
The process of creating new ideas, products, or methods.
Spur
Spur
To encourage or stimulate an action or process.
Lead
Lead
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Consumers
Consumers
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Economic Growth
Economic Growth
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Prosperity
Prosperity
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Luxury Items
Luxury Items
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Technology
Technology
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New Products
New Products
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Boost
Boost
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Increase
Increase
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Identify
Identify
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Goods and Services
Goods and Services
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Marketing Research
Marketing Research
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Promote
Promote
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Techniques
Techniques
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Inform
Inform
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Motivate
Motivate
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Demand
Demand
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Face-to-Face Selling
Face-to-Face Selling
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Durable Goods
Durable Goods
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Product Visibility
Product Visibility
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Market Need
Market Need
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Consumer Preferences
Consumer Preferences
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Sales Techniques
Sales Techniques
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Advertising
Advertising
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Research Methods
Research Methods
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Product Lifecycle
Product Lifecycle
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Study Notes
Inflation and Competition
- Competition leads to innovation and more efficient processes
- Innovation creates better products and boosts economic growth
- Competition improves the standards of living for consumers
- Innovation leads to new technologies like cars, planes, phones, and computers
- Competition helps businesses understand consumer needs and develop new products
- Competition helps businesses identify consumers' needs and develop products or services to meet them.
Marketing and Identifying Needs
- Marketing identifies goods and services that meet consumer needs.
- Firms conduct research to determine what consumers need and want.
- Effective marketing strategies include promotion, personalized sales, and informing customers about new products.
- Firms advertise products to consumers where those products face competition
- Marketing helps products meet consumer's needs
- Marketing tactics vary depending on the type of product
- Expensive and durable goods rely on in-store demonstrations and explanations
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