Economics Chapter 12 Flashcards
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Questions and Answers

When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ is being applied.

  • Social cluster
  • Consumption constellation
  • Taste culture (correct)
  • Culture code designation
  • According to Pierre Bourdieu, people's taste regarding entertainment and the arts serves as a status-making force or ________ that causes consumption preferences to cluster together.

  • Hierarchy
  • Habitus (correct)
  • Chav
  • Code
  • When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as markers of social class, they are ________.

  • Social parameters
  • Social inhibitors
  • Psychological blocks
  • Status symbols (correct)
  • Of the countries listed below, which is thought to be highly status-conscious?

    <p>Japan</p> Signup and view all the answers

    If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.

    <p>Parody display</p> Signup and view all the answers

    What type of capital was Evan lacking when his hostile takeover bid failed?

    <p>Cultural</p> Signup and view all the answers

    Harry's extravagant birthday party is a good example of ________.

    <p>Conspicuous consumption</p> Signup and view all the answers

    What concept assesses the impact of inconsistencies in identity?

    <p>Status crystallization</p> Signup and view all the answers

    According to the principle of ________, Julia could be attracted to both Vance and Jeff.

    <p>Homogamy</p> Signup and view all the answers

    Which response best supports Jason's approach to finding social class categories?

    <p>American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.</p> Signup and view all the answers

    What modern American ceremony would come closest in intent to a Native American potlatch?

    <p>A marriage</p> Signup and view all the answers

    The prestige of occupations varies dramatically from one culture to the next.

    <p>False</p> Signup and view all the answers

    Lower-class men are more likely than middle-class men to have a general sense of empowerment.

    <p>False</p> Signup and view all the answers

    The American rich often indulge in luxury goods while pinching pennies on everyday items.

    <p>True</p> Signup and view all the answers

    Of the three groups of attitudes toward luxury, the largest group is 'luxury is indulgence'; this view is held mainly by wealthy senior citizens.

    <p>False</p> Signup and view all the answers

    Social capital refers to an individual's knowledge of the 'right' behavior used in the realm of the upper class.

    <p>False</p> Signup and view all the answers

    The flamboyant consumption of the nouveau riche is an example of symbolic self-completion.

    <p>True</p> Signup and view all the answers

    Tian Zhao, who has educated himself and gained material possessions, is a member of the mass class.

    <p>True</p> Signup and view all the answers

    Many twenty-somethings have rebelled against their more affluent parents by mocking wealth, wearing clothing such as shredded jeans and driving boxy cars.

    <p>False</p> Signup and view all the answers

    Restricted codes focus on the content of objects, not on relationships among objects.

    <p>True</p> Signup and view all the answers

    A sophisticated form of conspicuous consumption is called parody display.

    <p>True</p> Signup and view all the answers

    Describe Allison's attitude about luxury and how she spends her money.

    <p>These consumers use their money to buy things that will last and have enduring value. They conduct extensive pre-purchase research and make logical decisions rather than emotional or impulsive choices.</p> Signup and view all the answers

    Why is wearing a baseball cap backward a type of parody display?

    <p>A parody display is a method of seeking status by avoiding it. Wearing the cap backward minimizes its functional purpose, implying a high status.</p> Signup and view all the answers

    Defend the point of view that income is unnecessary when measuring social class.

    <p>Social class has two major components: occupation prestige and income. Income by itself is not a good predictor of social class and can be seen as a result of occupation and education.</p> Signup and view all the answers

    How does the worldview difference in social class help explain why working-class families typically spend their lives close to where they were raised?

    <p>Working-class individuals depend heavily on relatives for emotional support and orient themselves around the local community.</p> Signup and view all the answers

    Explain what Veblen meant by the term 'invidious distinction.'

    <p>Invidious distinction refers to consumers purchasing items to inspire envy in others through displays of wealth and power.</p> Signup and view all the answers

    Explain the difference between restricted codes and elaborated codes.

    <p>Restricted codes focus on the content of objects, while elaborated codes are more complex and depend on a more sophisticated worldview.</p> Signup and view all the answers

    The average American's standard of living continues to improve. These income shifts are linked to two key factors: What are these factors?

    <p>A shift in women's roles and an increase in educational attainment</p> Signup and view all the answers

    Money available to a household over and above what is required to have a comfortable standard of living is called ________.

    <p>Discretionary income</p> Signup and view all the answers

    Consumers who buy everything in sight are called ________.

    <p>Spendthrifts</p> Signup and view all the answers

    Fred Johnson's fear of being ruined is equated to ________.

    <p>Atephobia</p> Signup and view all the answers

    A ________ is an economy that is driven by a fairly small group of rich people.

    <p>Plutonomy</p> Signup and view all the answers

    The best predictor of major expenditures that do not have status or symbolic value is ________.

    <p>Social class and income</p> Signup and view all the answers

    One percenters are an example of ________.

    <p>Income inequality</p> Signup and view all the answers

    Which of the following is NOT listed as a determiner of how much a person will save?

    <p>The relationship between the lending prime rate and growth rates</p> Signup and view all the answers

    _____ refers to the passage of individuals from one social class to another.

    <p>Social Mobility</p> Signup and view all the answers

    Consumers who refuse to sacrifice style but achieve it on a budget are called ________.

    <p>Frugalistas</p> Signup and view all the answers

    ________ measures how optimistic or pessimistic people are about the future health of the economy.

    <p>Consumer confidence</p> Signup and view all the answers

    Blue-collar workers with relatively high-prestige jobs consider themselves as ________.

    <p>Working class lower middle</p> Signup and view all the answers

    Although teenagers do not have the income of older consumers, they are still an attractive market based on income. Why?

    <p>Teenagers don't have the income of adults, but it's almost all discretionary, meaning that they can spend it as they see fit.</p> Signup and view all the answers

    Mothers with preschool children are the fastest-growing segment of working people.

    <p>True</p> Signup and view all the answers

    A consumer's belief about what the future holds is an indicator of consumer confidence.

    <p>True</p> Signup and view all the answers

    Education is one determining factor in future income.

    <p>True</p> Signup and view all the answers

    Discretionary income is the money available to a household over and above that required for a comfortable standard of living.

    <p>True</p> Signup and view all the answers

    American spendthrifts outnumber American tightwads.

    <p>False</p> Signup and view all the answers

    An economy that is driven by a fairly small number of rich people is called a plutonomy.

    <p>True</p> Signup and view all the answers

    Social stratification refers to the creation of artificial divisions in a society.

    <p>True</p> Signup and view all the answers

    The wealthiest 160,000 U.S. families are considered one percenters.

    <p>True</p> Signup and view all the answers

    Downward mobility is not possible in the U.S. social class system.

    <p>False</p> Signup and view all the answers

    What are the two major components of social class? Explain and comment on each component.

    <ol> <li>Occupational prestige: a way to evaluate the 'worth' of people; it's strongly linked to other variables. 2. Income: income is often not a good indicator; how it is spent is revealing.</li> </ol> Signup and view all the answers

    What is a credit score?

    <p>A credit score is based on a person's outstanding debt and payment history, determining loan qualification.</p> Signup and view all the answers

    List the 6 social classes.

    <ol> <li>Upper-upper, 2. Lower-upper, 3. Upper-middle, 4. Lower-middle, 5. Upper-lower, 6. Lower-lower.</li> </ol> Signup and view all the answers

    John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

    <p>Conspicuous consumption</p> Signup and view all the answers

    A member of ________ has recently gained personal wealth and may experience status anxiety.

    <p>The nouveau riche</p> Signup and view all the answers

    How does the knowledge that lower classes use more restrictive codes than upper classes change how insurance might be sold?

    <p>The promotion to the working-class man should emphasize his immediate satisfaction.</p> Signup and view all the answers

    Study Notes

    • The average American's rising standard of living is linked to a shift in women's roles and increased educational attainment.
    • Women, especially mothers with preschool children, are increasingly entering high-paying occupations, contributing significantly to family income.
    • College graduates earn approximately 50% more than individuals with only a high school education, highlighting the importance of education.

    Income and Consumer Behavior

    • Discretionary income refers to money available for spending beyond basic living expenses, promoting consumer spending.
    • Spendthrifts are consumers who frequently make impulsive purchases without regard for budgeting.
    • Consumer confidence reflects optimism or pessimism about the economy's future health and influences consumer behavior.

    Social Class and Mobility

    • Social mobility is the ability to move between different social classes, which can be upward, downward, or horizontal.
    • One percenters exemplify income inequality, representing the wealthiest segment of the population.
    • Homogamy describes the tendency to marry within similar social classes, illustrating social stratification.

    Consumer Segmentation

    • Frugalistas are consumers who seek stylish options while being budget-conscious.
    • Mass class consumers, with significant purchasing power, tend to buy quality yet affordable goods, often influenced by cultural practices.
    • Taste culture refers to consumers defined by their aesthetic and intellectual preferences, impacting their purchasing behaviors.

    Psychological Aspects and Consumption

    • Affluenza describes the stress and unhappiness that can accompany wealth, often derived from societal pressures.
    • Status symbols, such as luxury items, serve as markers of social class and reflect an individual's social standing.
    • Classical sociologist Karl Marx emphasized the relationship to production as a determinant of social class position.

    Societal Changes and Globalization

    • Changes in society are prompting a reevaluation of class-based consumption patterns, with increasing emphasis on frugality in recent recessions.
    • Occupation is a more stable indicator of social class compared to income, as it correlates with various lifestyle factors.

    Key Definitions for Study

    • Consumer confidence: Measurement of optimism about the economy's future.
    • Plutonomy: Economy dominated by a small number of wealthy individuals.
    • Credit score: Evaluation based on credit history affecting loan qualifications.
    • Horizontal mobility: Career changes within the same social class without a change in income status.
    • Teenagers, despite limited income, possess discretionary spending habits, influencing their attractiveness to marketers.
    • Mothers with preschool children represent a growing demographic in the workforce, impacting consumer patterns and economic contributions.
    • Downward mobility occurs when individuals fall into a lower social class due to economic changes.

    Important Concepts

    • Hedonic adaptation refers to maintaining a stable level of happiness despite changing circumstances, impacting consumer satisfaction.
    • Bourdieu's concept of habitus illustrates how taste and preferences can define social class and influence consumption patterns.

    Consumer Cultures and Distinctions

    • Co-branding shows collaboration between brands, such as Taco Bell and Geico, enhancing mutual marketing strategies.
    • Cultural capital, acquired through education and socialization, influences an individual's ability to navigate different social realms effectively.### Conspicuous Consumption
    • Defined as the lavish spending on goods and services acquired for the purpose of displaying wealth and social status.
    • Example: Harry’s extravagant birthday party for two hundred friends, featuring chartered jets and nightly bungalow rebuilds.

    Status Crystallization

    • Concept examining the inconsistencies between an individual's social identity and their achieved status.
    • Trisha’s journey from a disadvantaged background to a medical doctor reflects her struggle with identity despite her accomplishments.

    Homogamy

    • Refers to the tendency of individuals to form relationships with those of similar social status.
    • Vance and Jeff’s attraction to Julia illustrates the principle, as her beauty and status attract both men from similar class backgrounds.

    Social Class Self-Identification

    • American consumers can generally self-identify their social class effectively, particularly between lower-middle and middle classes.

    Modern Ceremonies vs. Native American Potlatch

    • Marriage ceremonies in contemporary America parallel the intent of Native American potlatch, where social status and community ties are emphasized.

    Occupational Prestige

    • Varies significantly across cultures; no universal ranking exists, indicating cultural relativity in value placed on occupations.

    Lower vs. Middle Class Empowerment

    • Lower-class men actually experience less of a general sense of empowerment compared to their middle-class counterparts.

    Consumer Behavior of the American Rich

    • Frequently indulge in luxury items while being frugal with everyday purchases, reflecting complex consumer behaviors and values.

    Luxury Attitudes

    • Majority view among wealth groups is not "luxury is indulgence"; this view is particularly prevalent among younger demographics, not exclusively seniors.

    Social Capital Misconception

    • Social capital is often incorrectly defined in narrow terms, overlooking its broader implications in social interactions and networks.

    Nouveau Riche Consumption

    • Characterized by flamboyant displays, reflecting a form of symbolic self-completion as these individuals seek validation through material possessions.

    Mass Class Membership

    • Mass class embodies individuals like Tian Zhao, integrating modern consumer products into their lifestyle, signifying socio-economic progression.

    Modern Fashion Statements

    • Wearing shredded jeans or unconventional styles by younger generations is not indicative of a modern potlatch; rather, it reflects rebellion against traditional wealth expressions.

    Restricted vs. Elaborated Codes

    • Restricted codes focus on tangible object content without context; elaborated codes encompass deeper relationships among objects and require more sophisticated understanding.

    Parody Display in Fashion

    • Wearing items like baseball caps backward exemplifies parody display, minimizing function to emphasize status, suggesting social superiority over traditional use.

    Measuring Social Class

    • Income alone is not a sufficient indicator of social class; it is influenced by occupation and education, and their interrelation is crucial for marketing strategies.

    Working-Class Familial Ties

    • Children of working-class families typically remain close to their roots, emphasizing the importance of local community and familial support over larger ambitions.

    Invidious Distinction

    • A concept by Veblen focused on the idea that wealth and power are displayed through conspicuous purchases that provoke envy amongst others.

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