Recent

  • Show all results for ""
Untitled Quiz
41 Questions
100 Views

Untitled Quiz

Created by
@KeenMaxwell9176

Questions and Answers

What are the 5 stages of consumer adoption?

  • Awareness, Evaluation, Feedback, Trial, Adoption
  • Awareness, Interest, Evaluation, Trial, Adoption/Rejection (correct)
  • Adoption, Trial, Interest, Awareness, Evaluation
  • Interest, Evaluation, Trial, Adoption, Feedback

    • Which factors affect consumer adoption?

  • Readiness of consumer and organization (correct)
  • Advertising budget
  • Expert recommendations
  • New products, rates, and personal choices (correct)

    • What are the risks associated with consumer behavior?

    Economic, Environmental, Social

    List the categories of consumers.

    <p>Innovators, Early Adopters, Early Majority, Late Majority, Laggards</p> Signup and view all the answers

    What term describes individuals who are risk-takers in the adoption process?

    <p>Innovators</p> Signup and view all the answers

    Who are considered gatekeepers in the consumer adoption process?

    <p>Early Adopters</p> Signup and view all the answers

    Who are risk avoiders in the consumer adoption process?

    <p>Early Majority</p> Signup and view all the answers

    What characterizes the late majority in consumer behavior?

    <p>Cautious and Skeptical</p> Signup and view all the answers

    What is a laggard in the context of consumer adoption?

    <p>Slow to adopt</p> Signup and view all the answers

    Define Corporate Social Responsibility (CSR).

    <p>A gesture of showing the company's concern and commitment towards society's sustainability and development.</p> Signup and view all the answers

    What are the components of CSR?

    <p>Contribute, Make Social Changes, Improve Social Environment</p> Signup and view all the answers

    What are the types of CSR?

    <p>Responsibility towards society, government, shareholders, employees, and consumers</p> Signup and view all the answers

    What does responsibility towards society entail?

    <p>Contributing towards the development of social health, education.</p> Signup and view all the answers

    What does responsibility towards government include?

    <p>Paying taxes</p> Signup and view all the answers

    Explain responsibility towards shareholders.

    <p>To build reputation and goodwill of the company.</p> Signup and view all the answers

    What does responsibility towards employees involve?

    <p>To provide a healthy working environment.</p> Signup and view all the answers

    What is the responsibility towards consumers?

    <p>Adopt fair pricing</p> Signup and view all the answers

    What is meant by the triple bottom line?

    <p>An accounting framework with three parts: social, environmental, and financial.</p> Signup and view all the answers

    Define cause-related marketing.

    <p>Contributing a portion of revenues from selling certain products to causes.</p> Signup and view all the answers

    What is green marketing?

    <p>Promotion of healthy, reusable, eco-friendly products.</p> Signup and view all the answers

    What is greenwashing?

    <p>Disinformation disseminated by an organization to present an environmentally responsible public image.</p> Signup and view all the answers

    Which of the following are tactics used in greenwashing?

    <p>Use of misleading green images</p> Signup and view all the answers

    Define knockoffs.

    <p>Copy of an existing product that sells at a lower price than the original.</p> Signup and view all the answers

    What is counterfeiting?

    <p>Act of making or selling lookalike goods or services bearing the logo or name of another company.</p> Signup and view all the answers

    How do food companies market food to children?

    <p>Food companies use television as a key marketing channel targeting children.</p> Signup and view all the answers

    What are the issues/side effects related to the obesity crisis associated with food companies marketing to children?

    <p>Increased rates of childhood obesity and related health issues.</p> Signup and view all the answers

    What are online privacy issues?

    <p>Tracking you while you shop online and using Wi-Fi signals from smartphones to track consumers in stores.</p> Signup and view all the answers

    Define social media.

    <p>Means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.</p> Signup and view all the answers

    What are mobile ads?

    <p>Chunks of software installed on devices that are gateways to games, online resources, and social networking.</p> Signup and view all the answers

    What does sustainability mean?

    <p>The quality of not being harmful to the environment or depleting natural resources.</p> Signup and view all the answers

    What is the history of sustainability?

    <p>Concerns over climate change and environmental protection have evolved since the 1970s.</p> Signup and view all the answers

    List the framework of sustainability.

    <p>Environmental quality, economic productivity, social equity.</p> Signup and view all the answers

    Define environmental quality.

    <p>Not littering/picking up litter, renewable energy.</p> Signup and view all the answers

    What is economic productivity?

    <p>Live within your means, support yourself.</p> Signup and view all the answers

    What does social equity encompass?

    <p>Ethical issues, human well-being.</p> Signup and view all the answers

    Define sustainable product design.

    <p>Worst case scenario; cradle to grave.</p> Signup and view all the answers

    What are fundamental design problems?

    <p>Product lifecycle where everything goes to landfill.</p> Signup and view all the answers

    What does eco-efficiency mean?

    <p>Doing more with less.</p> Signup and view all the answers

    What are the four R's?

    <p>Reduce, Reuse, Recycle, Regulate.</p> Signup and view all the answers

    What is an ecological footprint?

    <p>It compares human consumption of natural resources with Earth's ecological capacity to regenerate them.</p> Signup and view all the answers

    Who are freegans?

    <p>Someone who is trying to escape the economic system and trying to cancel out the exchange of money for something they can get for free.</p> Signup and view all the answers

    Study Notes

    Consumer Adoption Process

    • Five stages of consumer adoption: awareness, interest, evaluation, trial, and adoption/rejection.
    • Factors influencing consumer adoption include consumer readiness, organizational readiness, product novelty, adoption rates, and personal choices.

    Consumer Categories

    • Innovators: characterized as risk-takers who embrace new ideas and products first.
    • Early adopters: serve as gatekeepers for trends, influential in the adoption process within their communities.
    • Early majority: typically more cautious, avoid risks and prefer to see proven benefits before adoption.
    • Late majority: skeptical and require convincing before embracing new products; typically adopt once they see widespread acceptance.
    • Laggards: the last group to adopt, usually resistant to change and slow in trying new products.

    Corporate Social Responsibility (CSR)

    • CSR reflects a company’s commitment to sustainability and social development, showing concern beyond profit margins.
    • Components of CSR focus on contributing positively to society, enacting social changes, and improving the social environment.
    • Types of responsibilities include obligations to society, government, shareholders, employees, and consumers.
    • Responsibility towards society aims at improving social health and education.
    • Responsibility towards government generally encompasses fulfilling tax obligations.
    • Responsibilities toward shareholders involve building company reputation and goodwill.
    • Employee responsibilities prioritize offering a healthy working environment.
    • Responsibilities toward consumers entail fair pricing practices.

    Sustainability Concepts

    • Triple bottom line framework examines social, environmental, and financial impacts.
    • Cause-related marketing involves donating a portion of product sales to charitable causes.
    • Green marketing promotes eco-friendly, reusable products.
    • Greenwashing refers to misleading claims companies make to appear environmentally responsible.
    • Greenwashing tactics include unsubstantiated claims, lesser of two evils comparisons, and use of misleading imagery or names.
    • Knockoffs are cheaper copies of existing products; counterfeiting involves creating lookalike goods with another company’s branding.
    • Marketing channels on television target children, raising concerns about the obesity crisis linked to food marketing practices.
    • Online privacy issues highlight tracking consumer behavior both online and in-store through technological means.
    • Social media acts as a platform for users to create and share content within virtual communities.
    • Mobile ads serve as interactive software for access to games and social networking.

    Sustainability History and Framework

    • 1970s concerns about an impending ice age transitioned to awareness of the ozone layer by 1985.
    • The 1997 Montreal Protocol aimed to phase out CFC usage; recovery of the ozone layer was reported in 2010 with warnings about potential global warming impacts.
    • The framework of sustainability encompasses three pillars: environmental quality, economic productivity, and social equity.
    • Environmental quality is promoted through practices like not littering and utilizing renewable energy.
    • Economic productivity advocates living within financial means and self-support.
    • Social equity addresses ethical issues and focuses on human well-being.

    Ecological and Sustainable Practices

    • Sustainable product design evaluates a product's lifecycle, from creation to potential end-of-life disposal.
    • Eco-efficiency emphasizes maximizing outputs while reducing resource inputs.
    • The four R's of sustainability focus on reducing waste, reusing materials, recycling products, and regulating resource use.
    • The ecological footprint measures human consumption against Earth's ecological capacity for regeneration.
    • Freegans challenge traditional economic systems by seeking free alternatives and minimizing reliance on monetary transactions.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    More Quizzes Like This

    Untitled Quiz
    6 questions

    Untitled Quiz

    AdoredHealing avatar
    AdoredHealing
    Untitled Quiz
    19 questions

    Untitled Quiz

    TalentedFantasy1640 avatar
    TalentedFantasy1640
    Untitled Quiz
    23 questions

    Untitled Quiz

    SharperEducation9982 avatar
    SharperEducation9982
    Untitled Quiz
    15 questions

    Untitled Quiz

    TenaciousFeynman9892 avatar
    TenaciousFeynman9892
    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser