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E-PR Advertising Laws & Ethics Quiz
10 Questions
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E-PR Advertising Laws & Ethics Quiz

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@ProtectiveSpessartine

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Questions and Answers

What is the main concern related to targeting children and teens in marketing communications?

  • Providing false information about the products
  • Using unethical competitive practices
  • Exploiting their vulnerabilities and needs (correct)
  • Ignoring the social and environmental impact of products

    • Which ethical concern relates to engaging in practices that undermine competitors unfairly?

  • Ignoring the social and environmental impact of products
  • Concealing additional charges or fees
  • Deceptive advertising
  • Unfair competition (correct)

    • What is the negative aspect associated with advertising persuading people to buy things they do not need?

  • Advertising is manipulative (correct)
  • Advertising creates and perpetuates stereotypes
  • Advertising is offensive and in bad taste
  • Advertising is untruthful and deceptive

    • What is the ethical debate related to targeting certain market segments?

    <p>When does a good targeting strategy become a method of unfair (unethical) advantage?</p> Signup and view all the answers

    What is the main concern related to advertising targeted to children and teens?

    <p>Exploitative communications and unnecessary products</p> Signup and view all the answers

    What is the primary focus of ePR?

    <p>Enhancing the reputation of an individual or organization</p> Signup and view all the answers

    Which of the following is NOT a part of ePR?

    <p>Search engine optimization (SEO)</p> Signup and view all the answers

    What is the main focus of eMarketing?

    <p>Promoting products or services using digital channels</p> Signup and view all the answers

    Which type of marketing leverages the internet to reach a wider audience?

    <p>eMarketing</p> Signup and view all the answers

    What is the key difference between laws and ethics in marketing and PR?

    <p>Laws are enforced by governments, while ethics are self-regulated by organizations.</p> Signup and view all the answers

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