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E-PR Advertising Laws & Ethics Quiz

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Questions and Answers

What is the main concern related to targeting children and teens in marketing communications?

Providing false information about the products

Using unethical competitive practices

Exploiting their vulnerabilities and needs (correct)

Ignoring the social and environmental impact of products

Which ethical concern relates to engaging in practices that undermine competitors unfairly?

Ignoring the social and environmental impact of products

Concealing additional charges or fees

Deceptive advertising

Unfair competition (correct)

What is the negative aspect associated with advertising persuading people to buy things they do not need?

Advertising is manipulative (correct)

Advertising creates and perpetuates stereotypes

Advertising is offensive and in bad taste

Advertising is untruthful and deceptive

What is the ethical debate related to targeting certain market segments?

When does a good targeting strategy become a method of unfair (unethical) advantage? Signup and view all the answers

What is the main concern related to advertising targeted to children and teens?

Exploitative communications and unnecessary products Signup and view all the answers

What is the primary focus of ePR?

Enhancing the reputation of an individual or organization Signup and view all the answers

Which of the following is NOT a part of ePR?

Search engine optimization (SEO) Signup and view all the answers

What is the main focus of eMarketing?

Promoting products or services using digital channels Signup and view all the answers

Which type of marketing leverages the internet to reach a wider audience?

eMarketing Signup and view all the answers

What is the key difference between laws and ethics in marketing and PR?

Laws are enforced by governments, while ethics are self-regulated by organizations. Signup and view all the answers