Podcast
Questions and Answers
What is the main concern related to targeting children and teens in marketing communications?
What is the main concern related to targeting children and teens in marketing communications?
- Providing false information about the products
- Using unethical competitive practices
- Exploiting their vulnerabilities and needs (correct)
- Ignoring the social and environmental impact of products
Which ethical concern relates to engaging in practices that undermine competitors unfairly?
Which ethical concern relates to engaging in practices that undermine competitors unfairly?
- Ignoring the social and environmental impact of products
- Concealing additional charges or fees
- Deceptive advertising
- Unfair competition (correct)
What is the negative aspect associated with advertising persuading people to buy things they do not need?
What is the negative aspect associated with advertising persuading people to buy things they do not need?
- Advertising is manipulative (correct)
- Advertising creates and perpetuates stereotypes
- Advertising is offensive and in bad taste
- Advertising is untruthful and deceptive
What is the ethical debate related to targeting certain market segments?
What is the ethical debate related to targeting certain market segments?
What is the main concern related to advertising targeted to children and teens?
What is the main concern related to advertising targeted to children and teens?
What is the primary focus of ePR?
What is the primary focus of ePR?
Which of the following is NOT a part of ePR?
Which of the following is NOT a part of ePR?
What is the main focus of eMarketing?
What is the main focus of eMarketing?
Which type of marketing leverages the internet to reach a wider audience?
Which type of marketing leverages the internet to reach a wider audience?
What is the key difference between laws and ethics in marketing and PR?
What is the key difference between laws and ethics in marketing and PR?
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