Podcast
Questions and Answers
To run a successful social media campaign, you need to use compelling ______.
To run a successful social media campaign, you need to use compelling ______.
visuals
You must invest in building beautiful ______ to create a positive first impression with your audience.
You must invest in building beautiful ______ to create a positive first impression with your audience.
design
The affiliate earns a commission for marketing another person's or company's ______.
The affiliate earns a commission for marketing another person's or company's ______.
product
The consumer is the driver of ______ marketing.
The consumer is the driver of ______ marketing.
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Influencers have the power to impact the purchasing decisions of a large segment of the ______.
Influencers have the power to impact the purchasing decisions of a large segment of the ______.
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Developing and monetizing microsites can also garner a serious amount of ______.
Developing and monetizing microsites can also garner a serious amount of ______.
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Email lists are a viable source of ______ marketing income.
Email lists are a viable source of ______ marketing income.
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Referral marketing makes use of ______ and word of mouth to grow a business's customer base.
Referral marketing makes use of ______ and word of mouth to grow a business's customer base.
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In affiliate marketing, people who are not customers give an ______ recommendation.
In affiliate marketing, people who are not customers give an ______ recommendation.
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Referral marketing is powerful due to ______ targeting, trust factor, and reach and acceleration.
Referral marketing is powerful due to ______ targeting, trust factor, and reach and acceleration.
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Study Notes
Social Media Advertising
- To run a successful social media campaign, use compelling visuals, target the right people, and use appropriate Calls to Action (CTAs)
Web Design
- A website is the heart of an e-commerce marketing strategy, and it must have a beautiful design to create a positive first impression
- To create an E-Commerce website that impresses, use a custom design, simple navigation, and ensure the site looks good on mobile
Affiliate Marketing
- Affiliate marketing is a process where an affiliate earns a commission for marketing another person's or company's product
- The affiliate promotes the product and earns a piece of the profit from each sale made through their unique affiliate link
- The sales are tracked via affiliate links from one website to another
How Affiliate Marketing Works
- Seller and product creators: the vendor, merchant, product creator, or retailer with a product to market
- The affiliate or publisher: markets the seller's product in an appealing way to potential consumers
- The consumer: drives affiliate marketing by buying products promoted by affiliates
How Affiliate Marketers Get Paid
- Pay per sale
- Pay per lead
- Pay per click
Types of Affiliate Marketing Channels
- Influencers: individuals who impact the purchasing decisions of a large segment of the population
- Bloggers: excel at increasing a seller's conversions through organic search engine rankings
- Paid search focused microsites: develop and monetize microsites to generate sales
- Email lists: a viable source of affiliate marketing income
- Large Media Websites: designed to create a huge amount of traffic at all times, building an audience of millions
Referral Marketing
- A marketing tactic that uses recommendations and word of mouth to grow a business's customer base through the networks of its existing customers
Referral Marketing vs. Affiliate Marketing
- Affiliate marketing: when non-customers give artificial recommendations
- Referral marketing: when actual customers give genuine recommendations
Why Referral Marketing is Powerful
- Precision targeting
- Trust factor
- Reach and acceleration
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Description
Learn how to create a successful e-commerce marketing strategy, including social media advertising and web design to increase brand recognition and conversions.
