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E-Commerce Market Transparency in Pricing and Costs

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Questions and Answers

What is the meaning of CPM in the context of online advertising?

Cost Per Thousand (correct)

Cost Per Million

Cost Per Mile

Clicks Per Mille

Which model relies on advertising to make money through banner ads and skyscrapers?

Pay Per View access to a document

Digital Rights Management

CPM display advertising on site (correct)

CPC advertising on site

What does DRM stand for in the context of protecting digital services or content?

Digital Resource Management

Digital Rights Management (correct)

Digital Recording Media

Digital Rights Media

In CPC advertising, what do advertisers pay for?

Number of clicks on their ads Signup and view all the answers

Which revenue model involves payment for single access to a document that may be protected with a password or Digital Rights Management?

Pay Per View access to a document Signup and view all the answers

What technology is used to protect the distribution of digital services or content like software, music, and movies?

Digital Rights Management Signup and view all the answers

What does price transparency in E-Commerce refer to?

Ease of consumers to discover a variety of prices in a market Signup and view all the answers

How do online merchants benefit from being able to segment the market into groups?

By engaging in price discrimination Signup and view all the answers

What advantage does personalization offer in E-Commerce marketing?

Customizing marketing messages based on individual characteristics Signup and view all the answers

In E-Commerce, what is the primary benefit of customization of products or services?

Adapting products based on user preferences Signup and view all the answers

How does technology help gather consumer information in E-Commerce?

By interacting with consumers at the moment of purchase Signup and view all the answers

What is the significance of cost transparency for consumers in E-Commerce markets?

Discovering actual costs that merchants pay for products Signup and view all the answers

What is one of the advantages of B2B e-markets highlighted in the text?

Transparency in pricing Signup and view all the answers

How does B2B help in reducing processing costs according to the text?

By automating transaction processes Signup and view all the answers

In what way does B2B e-markets eliminate intermediaries and distributors?

By enabling direct interaction between suppliers and buyers Signup and view all the answers

What advantage does B2B provide in terms of supply chain management and procurement processes?

Efficient maintenance of the supply chain Signup and view all the answers

What does the gathering of buyers and sellers in a B2B e-market enhance?

Price transparency Signup and view all the answers