17 Questions
What is the meaning of CPM in the context of online advertising?
Cost Per Thousand
Which model relies on advertising to make money through banner ads and skyscrapers?
CPM display advertising on site
What does DRM stand for in the context of protecting digital services or content?
Digital Rights Management
In CPC advertising, what do advertisers pay for?
Number of clicks on their ads
Which revenue model involves payment for single access to a document that may be protected with a password or Digital Rights Management?
Pay Per View access to a document
What technology is used to protect the distribution of digital services or content like software, music, and movies?
Digital Rights Management
What does price transparency in E-Commerce refer to?
Ease of consumers to discover a variety of prices in a market
How do online merchants benefit from being able to segment the market into groups?
By engaging in price discrimination
What advantage does personalization offer in E-Commerce marketing?
Customizing marketing messages based on individual characteristics
In E-Commerce, what is the primary benefit of customization of products or services?
Adapting products based on user preferences
How does technology help gather consumer information in E-Commerce?
By interacting with consumers at the moment of purchase
What is the significance of cost transparency for consumers in E-Commerce markets?
Discovering actual costs that merchants pay for products
What is one of the advantages of B2B e-markets highlighted in the text?
Transparency in pricing
How does B2B help in reducing processing costs according to the text?
By automating transaction processes
In what way does B2B e-markets eliminate intermediaries and distributors?
By enabling direct interaction between suppliers and buyers
What advantage does B2B provide in terms of supply chain management and procurement processes?
Efficient maintenance of the supply chain
What does the gathering of buyers and sellers in a B2B e-market enhance?
Price transparency
Explore the concepts of price transparency and cost transparency in E-Commerce markets, focusing on how consumers can easily compare prices and discover actual costs. Learn about the advantages for both consumers and online merchants.
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