Podcast
Questions and Answers
What is the meaning of CPM in the context of online advertising?
What is the meaning of CPM in the context of online advertising?
- Cost Per Thousand (correct)
- Cost Per Million
- Cost Per Mile
- Clicks Per Mille
Which model relies on advertising to make money through banner ads and skyscrapers?
Which model relies on advertising to make money through banner ads and skyscrapers?
- Pay Per View access to a document
- Digital Rights Management
- CPM display advertising on site (correct)
- CPC advertising on site
What does DRM stand for in the context of protecting digital services or content?
What does DRM stand for in the context of protecting digital services or content?
- Digital Resource Management
- Digital Rights Management (correct)
- Digital Recording Media
- Digital Rights Media
In CPC advertising, what do advertisers pay for?
In CPC advertising, what do advertisers pay for?
Which revenue model involves payment for single access to a document that may be protected with a password or Digital Rights Management?
Which revenue model involves payment for single access to a document that may be protected with a password or Digital Rights Management?
What technology is used to protect the distribution of digital services or content like software, music, and movies?
What technology is used to protect the distribution of digital services or content like software, music, and movies?
What does price transparency in E-Commerce refer to?
What does price transparency in E-Commerce refer to?
How do online merchants benefit from being able to segment the market into groups?
How do online merchants benefit from being able to segment the market into groups?
What advantage does personalization offer in E-Commerce marketing?
What advantage does personalization offer in E-Commerce marketing?
In E-Commerce, what is the primary benefit of customization of products or services?
In E-Commerce, what is the primary benefit of customization of products or services?
How does technology help gather consumer information in E-Commerce?
How does technology help gather consumer information in E-Commerce?
What is the significance of cost transparency for consumers in E-Commerce markets?
What is the significance of cost transparency for consumers in E-Commerce markets?
What is one of the advantages of B2B e-markets highlighted in the text?
What is one of the advantages of B2B e-markets highlighted in the text?
How does B2B help in reducing processing costs according to the text?
How does B2B help in reducing processing costs according to the text?
In what way does B2B e-markets eliminate intermediaries and distributors?
In what way does B2B e-markets eliminate intermediaries and distributors?
What advantage does B2B provide in terms of supply chain management and procurement processes?
What advantage does B2B provide in terms of supply chain management and procurement processes?
What does the gathering of buyers and sellers in a B2B e-market enhance?
What does the gathering of buyers and sellers in a B2B e-market enhance?
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