10 Questions
What is the main focus of a brand-building site?
Building and promoting a brand
Which online presence involves building relationships through its services?
Services-oriented relationship-building website
What is the strategic importance of digital technologies in digital marketing?
Recognizing the strategic importance and developing a planned approach
Which channels are involved in digital marketing according to the text?
Web, email, databases, mobile/wireless, and digital TV
What are the key opportunities presented by digital business?
Over 1 billion users globally, rich product information, and partnerships
What is a potential risk associated with a transactional website?
Security attack impacting the site or processes
What is the significance of affiliation in the networked economy?
Partnerships are key in the networked economy
Which company was one of the early adopters of e-commerce, according to the text?
Intel
Which year was Google launched?
1998
What does Andy Grove compare the Internet to using a meteorological analogy?
A tornado
Test your knowledge of transaction alternatives between businesses, consumers, and governmental organizations in e-commerce management. Explore examples from the Betfair mobile proposition and activation.
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