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Questions and Answers
What is the main focus of a brand-building site?
What is the main focus of a brand-building site?
- Providing services-oriented content
- Facilitating transactions
- Creating a social network
- Building and promoting a brand (correct)
Which online presence involves building relationships through its services?
Which online presence involves building relationships through its services?
- Services-oriented relationship-building website (correct)
- Transactional e-commerce site
- Portal or media site
- Brand-building site
What is the strategic importance of digital technologies in digital marketing?
What is the strategic importance of digital technologies in digital marketing?
- Recognizing the strategic importance and developing a planned approach (correct)
- No impact on the multichannel buying process
- Limited effect on customer acquisition and retention
- Negligible role in migrating customers to online services
Which channels are involved in digital marketing according to the text?
Which channels are involved in digital marketing according to the text?
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What are the key opportunities presented by digital business?
What are the key opportunities presented by digital business?
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What is a potential risk associated with a transactional website?
What is a potential risk associated with a transactional website?
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What is the significance of affiliation in the networked economy?
What is the significance of affiliation in the networked economy?
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Which company was one of the early adopters of e-commerce, according to the text?
Which company was one of the early adopters of e-commerce, according to the text?
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Which year was Google launched?
Which year was Google launched?
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What does Andy Grove compare the Internet to using a meteorological analogy?
What does Andy Grove compare the Internet to using a meteorological analogy?
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