E-commerce Management Transaction Alternatives Quiz
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Questions and Answers

What is the main focus of a brand-building site?

  • Providing services-oriented content
  • Facilitating transactions
  • Creating a social network
  • Building and promoting a brand (correct)

    • Which online presence involves building relationships through its services?

  • Services-oriented relationship-building website (correct)
  • Transactional e-commerce site
  • Portal or media site
  • Brand-building site

    • What is the strategic importance of digital technologies in digital marketing?

  • Recognizing the strategic importance and developing a planned approach (correct)
  • No impact on the multichannel buying process
  • Limited effect on customer acquisition and retention
  • Negligible role in migrating customers to online services

    • Which channels are involved in digital marketing according to the text?

    <p>Web, email, databases, mobile/wireless, and digital TV (D)</p> Signup and view all the answers

    What are the key opportunities presented by digital business?

    <p>Over 1 billion users globally, rich product information, and partnerships (B)</p> Signup and view all the answers

    What is a potential risk associated with a transactional website?

    <p>Security attack impacting the site or processes (A)</p> Signup and view all the answers

    What is the significance of affiliation in the networked economy?

    <p>Partnerships are key in the networked economy (C)</p> Signup and view all the answers

    Which company was one of the early adopters of e-commerce, according to the text?

    <p>Intel (C)</p> Signup and view all the answers

    Which year was Google launched?

    <p>1998 (C)</p> Signup and view all the answers

    What does Andy Grove compare the Internet to using a meteorological analogy?

    <p>A tornado (B)</p> Signup and view all the answers

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