E-Commerce Fundamentals Quiz
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Questions and Answers

When did online shopping become possible for the public?

  • 2000
  • 1985
  • 1970s
  • 1991 (correct)
  • What is the fundamental idea related to building a successful e-commerce business?

  • Keeping the business goals unclear
  • Hiring experts with customer insights (correct)
  • Having a complicated strategy
  • Focusing attention on non-core things
  • What technological advancements paved the way for modern-day E-commerce stores?

  • Amazon's launch in 1991
  • Teleshopping in the 1970s
  • Introduction of online payment methods
  • Introduction of EDI and teleshopping in the 1970s (correct)
  • What is the main focus when building an e-commerce business according to the text?

    <p>Hiring right experts</p> Signup and view all the answers

    What is the definition of e-commerce according to the text?

    <p>Buying and selling of products or services via the internet</p> Signup and view all the answers

    What does the term e-tail refer to in the context of e-commerce?

    <p>The transactional processes involved in online retail shopping</p> Signup and view all the answers

    Which company was one of the first E-commerce sites in the US to start selling products online?

    <p>Amazon</p> Signup and view all the answers

    What is the e-commerce customer journey?

    <p>The series of steps a customer takes from initial awareness to final purchase and beyond</p> Signup and view all the answers

    What is one of the advantages of e-commerce for business owners?

    <p>Reduced overhead costs compared to running a physical store</p> Signup and view all the answers

    What are some typical costs involved in running an e-commerce store?

    <p>Domain name, web hosting, and website building costs</p> Signup and view all the answers

    What is the first stage of the e-commerce customer journey?

    <p>Awareness</p> Signup and view all the answers

    Why is running an e-commerce store more cost-effective than running a physical store?

    <p>It doesn't require renting commercial real estate</p> Signup and view all the answers

    What does the term e-business refer to in relation to e-commerce?

    <p>'E-business' is not mentioned in the given text</p> Signup and view all the answers

    What are the different stages included in the e-commerce customer journey?

    <p>Acquisition, consideration, purchase, and post-purchase experience</p> Signup and view all the answers

    What is the term used in reference to the process that a customer goes through when interacting with an e-commerce business from the initial awareness stage to the final conversion stage?

    <p>E-commerce customer journey</p> Signup and view all the answers

    What are some advantages of e-commerce for business owners who don’t want to set up a physical storefront?

    <p>It allows reaching a larger audience without a physical storefront</p> Signup and view all the answers

    The history of E-commerce started over 50 years ago.

    <p>False</p> Signup and view all the answers

    Teleshopping in the 1970s paved the way for modern-day E-commerce stores.

    <p>True</p> Signup and view all the answers

    Amazon was not one of the first E-commerce sites in the US to start selling products online.

    <p>False</p> Signup and view all the answers

    E-commerce refers to the buying and selling of products or services via physical stores.

    <p>False</p> Signup and view all the answers

    The fundamentals of e-commerce include hiring right, having a clear goal, and making things complex.

    <p>False</p> Signup and view all the answers

    E-commerce and e-business are two distinct terms that cannot be used interchangeably.

    <p>False</p> Signup and view all the answers

    The e-commerce customer journey typically includes stages such as awareness, consideration, purchase, and post-purchase experience.

    <p>True</p> Signup and view all the answers

    Running an e-commerce store is more cost-effective than running a physical store due to the need for commercial real estate and security investments.

    <p>True</p> Signup and view all the answers

    E-tail is a term used in reference to the transactional processes that make up online wholesale shopping.

    <p>False</p> Signup and view all the answers

    The e-commerce customer journey refers to the process that a business goes through when interacting with its customers from the initial awareness stage to the final conversion stage.

    <p>False</p> Signup and view all the answers

    Study Notes

    History of E-commerce

    • Online shopping became possible for the public over 50 years ago.
    • Teleshopping in the 1970s paved the way for modern-day E-commerce stores.

    Definition of E-commerce

    • E-commerce refers to the buying and selling of products or services via digital channels.

    Fundamentals of E-commerce

    • The fundamental idea related to building a successful e-commerce business is hiring right, having a clear goal, and keeping things simple.

    E-commerce vs. E-business

    • E-commerce and e-business are interchangeable terms, both referring to the conducting of business operations using digital technologies.

    E-commerce Customer Journey

    • The e-commerce customer journey refers to the process that a customer goes through when interacting with an e-commerce business from the initial awareness stage to the final conversion stage.
    • The stages of the e-commerce customer journey include awareness, consideration, purchase, and post-purchase experience.

    Advantages of E-commerce

    • One of the advantages of e-commerce for business owners is that it allows them to operate without the need for a physical storefront.
    • Running an e-commerce store is more cost-effective than running a physical store due to the elimination of costs such as commercial real estate and security investments.

    E-tail

    • E-tail refers to the transactional processes that make up online retail shopping.

    Costs of Running an E-commerce Store

    • Typical costs involved in running an e-commerce store include various operational expenses.

    Early E-commerce Sites

    • One of the first E-commerce sites in the US to start selling products online was NetMarket.

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    Description

    Test your knowledge of the fundamentals of e-commerce with this quiz. Explore key ideas such as hiring the right people, setting clear goals, leveraging customer insights, focusing on core aspects, and keeping strategies simple.

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