E-Commerce Basics Quiz
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Questions and Answers

What is one of the first steps in developing an e-commerce presence?

  • Choosing the web server software
  • Identifying the target audience (correct)
  • Developing a mobile application
  • Selecting hardware components

    • What should be established in the e-commerce planning phase regarding financial aspects?

  • Revenue model(s) (correct)
  • Customer service protocols
  • Content management system
  • Website design and layout

    • Which consideration is critical when choosing e-commerce merchant server software?

  • Employee training requirements
  • User demographic data integration
  • Ease of use and scalability (correct)
  • Compatibility with social media platforms

    • What aspect involves understanding the potential customer base in e-commerce?

    <p>Target audience</p> Signup and view all the answers

    What additional tool can enhance website performance?

    <p>SEO optimization tools</p> Signup and view all the answers

    Which of the following is crucial for developing a mobile website?

    <p>Understanding mobile user behavior</p> Signup and view all the answers

    What should be included in the business model of an e-commerce venture?

    <p>Customer acquisition strategies</p> Signup and view all the answers

    What is an important aspect when selecting hardware for an e-commerce site?

    <p>Processing power and reliability</p> Signup and view all the answers

    What is the primary function of web application servers in e-commerce?

    <p>To provide specific business functionality required for a website</p> Signup and view all the answers

    Which component allows shoppers to review and edit their product selections?

    <p>Shopping cart</p> Signup and view all the answers

    What role does credit card processing play in e-commerce?

    <p>It verifies the card and processes payments at checkout</p> Signup and view all the answers

    What type of middleware is used in web application servers?

    <p>Business application isolation middleware</p> Signup and view all the answers

    Which statement describes the trend in e-commerce software tools?

    <p>Integrated software tools are replacing single-function applications</p> Signup and view all the answers

    In an online catalog, what information is typically included?

    <p>List of products available on the website</p> Signup and view all the answers

    What is the purpose of integrating functionality in e-commerce software?

    <p>To enhance user experience by simplifying processes</p> Signup and view all the answers

    What does a shopping cart facilitate in an e-commerce environment?

    <p>Allowing customers to manage their product selections before purchase</p> Signup and view all the answers

    Which of the following platforms is specifically mentioned for small and medium-sized businesses?

    <p>Shopify</p> Signup and view all the answers

    What is a key factor to consider when selecting an e-commerce software package?

    <p>Functionality</p> Signup and view all the answers

    Which of the following platforms is categorized as a high-end solution?

    <p>Sitecore Experience Commerce</p> Signup and view all the answers

    What aspect is NOT listed as a key factor in selecting an e-commerce software package?

    <p>Marketing automation tools</p> Signup and view all the answers

    Which e-commerce platforms are considered mid-range options?

    <p>HCL Commerce and Sitecore Experience Commerce</p> Signup and view all the answers

    What is the primary objective of unit testing?

    <p>To validate that individual components of the website work correctly.</p> Signup and view all the answers

    What is a primary risk associated with building your own web system?

    <p>Higher initial cost than outsourcing.</p> Signup and view all the answers

    In the context of web hosting options, what is co-location?

    <p>Leasing a web server located at a vendor’s facility.</p> Signup and view all the answers

    Which of the following statements about outsourcing is true?

    <p>Outsourcing allows for hiring vendors to provide specific services.</p> Signup and view all the answers

    What does hosting a website entail for a business?

    <p>Ensuring the website is accessible 24/7 for a fee.</p> Signup and view all the answers

    What is a possible benefit of outsourcing in building a web system?

    <p>Access to specialized skills and technologies.</p> Signup and view all the answers

    Which of the following best describes system testing?

    <p>Validation of the entire system once all components are integrated.</p> Signup and view all the answers

    Which skill set is essential for building your own web system?

    <p>Diverse technical skills including coding and design.</p> Signup and view all the answers

    What does vertical scaling refer to in hardware scaling?

    <p>Increasing processing power of individual components</p> Signup and view all the answers

    Which of the following is a method of horizontal scaling?

    <p>Adding more computers to handle increased demand</p> Signup and view all the answers

    What is one advantage of outsourcing hosting for a website?

    <p>Reduced dependency on physical hardware</p> Signup and view all the answers

    Which of the following is NOT a search engine optimization tool mentioned?

    <p>Customer service enhancements</p> Signup and view all the answers

    What is the purpose of using metatags in website design?

    <p>Improving search engine visibility</p> Signup and view all the answers

    What strategy can be used to identify market niches?

    <p>Analyze competitor marketing strategies</p> Signup and view all the answers

    How can link building be beneficial in website optimization?

    <p>It enhances domain authority and search rank</p> Signup and view all the answers

    What is a key consideration in basic website design for e-commerce?

    <p>Enabling customers to find and buy products easily</p> Signup and view all the answers

    What does Mobile First Design prioritize when creating a website?

    <p>Designing for mobile users before desktop users.</p> Signup and view all the answers

    Which design approach allows a website to adapt its layout based on the device's screen resolution?

    <p>Responsive web design (RWD)</p> Signup and view all the answers

    Which option is the least expensive method for creating a mobile-friendly site?

    <p>Resizing an existing website for mobile access</p> Signup and view all the answers

    Which design method requires the most programming and development resources?

    <p>Native app</p> Signup and view all the answers

    What does Adaptive Web Design (AWD) do to optimize a site for different devices?

    <p>Delivers different templates based on the device.</p> Signup and view all the answers

    What is the primary goal of Mobile Presence Design considerations?

    <p>To ensure efficient design for all platforms.</p> Signup and view all the answers

    Which design approach can utilize browser API effectively?

    <p>Mobile web app</p> Signup and view all the answers

    In what order should a mobile-first strategy approach website design?

    <p>Start with mobile, then expand to desktop design.</p> Signup and view all the answers

    Study Notes

    E-commerce 2023-2024: Business, Technology, and Society

    • This book covers the eighteenth edition of e-commerce.
    • The book discusses the aspects of e-commerce in 2023-2024.

    Chapter 4: Building an E-commerce Presence

    • Learning Objectives:
      • Understanding the questions, steps, and processes for building an e-commerce presence.
      • Identifying considerations for choosing web servers and merchant software.
      • Understanding hardware choices and additional website performance tools.
      • Understanding mobile website and app development.

    Imagine Your E-commerce Presence

    • The Vision: Includes mission statement, target audience, intended market space, strategic analysis, marketing matrix, development timeline, and preliminary budget.
    • Where's the Money?: Includes business model(s), revenue model(s), target audience demographics, and market size/growth.
    • Content Source: Includes SWOT analysis, e-commerce presence map, timeline, and cost estimates (simple website, small startup, large corporate).

    Figure 4.1 SWOT Analysis

    • Strengths: Examples include current sites addressing market needs, unique approach, ease of navigation, growing customer base, superior social strategy.
    • Weaknesses: Examples include limited financial resources, no prior online experience, no existing user base, and lack of media attention.
    • Opportunities: Examples include addressing large markets with unmet needs and capturing significant market share.
    • Threats: Examples include competition copying approach, advertisers not wanting to try a new site, technological development, and low market entry costs.

    Figure 4.2 E-commerce Presence Map

    • Shows various channels for building an e-commerce presence (website/app, social media, email, print, and offline media).

    Building an E-commerce Site: A Systematic Approach

    • Management Challenges: Clear understanding of business objectives and choosing the right technology.
    • Factors to Consider: Management, hardware architecture, software, design, telecommunications, and human resources.

    Planning: The Systems Development Life Cycle

    • Methodology for understanding business objectives for a system and designing an appropriate, five-step solution.
      • Systems analysis/planning
      • Systems design
      • Building the system
      • Testing
      • Implementation

    Figure 4.5 Systems Development Life Cycle

    • Shows a graphic representation of the systems development life cycle.

    System Analysis/Planning

    • Business Objectives: Capabilities of the e-commerce site.
    • System Functionalities: Information system capabilities needed to achieve business objectives.
    • Information Requirements: Information elements the system must produce to achieve business objectives; example table provides business objectives, system functionalities, and the related information requirements.

    Systems Design: Hardware and Software Platforms

    • System design specification: Detailed description of a system's main components and relationships.
    • Logical design: Data flow diagrams, processing functions, and databases.
    • Physical design: Actual physical, software components, models, and specifications.

    Building the System: In-House Versus Outsourcing

    • Outsourcing: Hiring vendors for services involved in building an e-commerce site.
    • Build-your-own: Choosing internal teams for creating the platform.
    • Hosting: Outsourcing the hosting of the online platform and co-location.

    Figure 4.7 Choices in Building and Hosting

    • Illustrates different options for building and hosting an e-commerce site (in-house vs. outsourcing).

    Testing the System

    • Unit testing: Validating individual components of a website.
    • System testing: Evaluating the entire website as an integrated system.
    • Acceptance testing: Final tests to ensure the website's business objectives are met.

    Implementation, Maintenance, and Optimization

    • Systems break down: Often unpredictable and costly.
    • Maintenance: Ongoing cost, with annual costs for a $40,000 site potentially being similar to the initial development cost.
    • Benchmarking: Evaluating the performance of the website.

    Web Server Software

    • Apache: Leading web server software, used with UNIX/Linux; stable and reliable.
    • Microsoft Internet Information Server (IIS): Second major web server software; Windows-based; integrated and user-friendly.

    Site Management Tools and Dynamic Page Generation Tools

    • Tools: To monitor links, identify orphan files, monitor customer purchases, and evaluate market campaign effectiveness.
    • Dynamic Tools: Enables personalized content and dynamic content generation. Lowers costs and offers price differentiation. Enables WCMS.

    Application Servers

    • Web application servers: Provide specific business features for a website.

    E-commerce Merchant Server Software

    • Functionality for sales, online catalogs, shopping carts, and payment processing.
    • Different options available: Shopify, WordPress/WooCommerce, Wix, Square, Weebly. High-end options include SAP Commerce, Oracle ATG Web Commerce and Adobe Commerce.

    Choosing Hardware

    • Platform: Underlying computing equipment needed for e-commerce.
    • Objectives: enough capacity to meet peak demand without excess costs, consideration of factors affecting speed, capacity, and scalability of the site.

    Right-Sizing Your Hardware: The Demand Side

    • Customer demand: Most important consideration.
    • Factors: Number of concurrent users, nature of customer requests, content type, required security measures and legacy issues.

    Right-Sizing Your Hardware: The Supply Side

    • Scalability: Ability of site to increase as demand warrants.
    • Vertical scaling: Increasing individual components’ capacity.
    • Horizontal scaling: Employing multiple computers to share workload for scaling.
    • Outsourcing hosting: To manage high-demand conditions.

    Other E-commerce Site Tools

    • Website design: Business considerations, search engine optimization (SEO) tools, and search engine placement.
    • Tools: Metatags, titles, content, market niches, expertise, links, and buy ads. Local considerations for e-commerce.

    E-Commerce Website Features That Annoy Customers

    • Features that are often considered frustrating to customers, such as requiring pre-content ads, too many clicks, problematic links, confusing navigation, content viewing obstructions, slow-loading pages, dated content.
    • Features that annoy customers, such as music that plays automatically, and other audio/visual distractions, unprofessional design, text-rendering issues (legibility issues and distracting backgrounds). Necessary and clear returns policies.

    Table 4.9 Eight Most Important Factors in Successful E-commerce Site Design

    • Provides a breakdown of factors for successful e-commerce site design: Functionality, informational content, ease of use, site navigation, ease of purchase, multi-browser functionality, simple graphics, and legible text (ease of reading).

    Personalization Tools

    • Personalization: treating people differently based on their personal qualities. Enables customization for optimal product recommendations and offers personalization based on user activity and purchase history.

    The Information Policy Set

    • Privacy policy: How the site handles personal information.
    • Accessibility rules: Enabling functionality for people with disabilities.

    Planning and Building a Mobile Presence

    • Mobile website or mobile web app.

    Mobile Presence Design Considerations

    • Platform constraints: Graphics, file sizes, and mobile-first approaches.
    • Designs: Responsive and adaptive web design accommodating various screen resolutions.
    • Server versions: Site versions optimized for specific devices.

    Mobile Presence: Performance and Cost Considerations

    • Mobile-first design, mobile websites, and mobile web apps compared to native apps in terms of cost and performance.

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    Related Documents

    E-commerce 2023-2024: Business, Technology, Society PDF

    Description

    Test your knowledge on the foundational aspects of e-commerce development. This quiz covers critical topics such as financial planning, software selection, and mobile website considerations. Perfect for beginners looking to enhance their understanding of online business.

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