E-commerce and Monitoring Quiz

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Questions and Answers

What is an essential characteristic of an electronic contract?

It requires face-to-face interaction.

It involves direct verbal communication.

It must be notarized by a legal authority.

It is concluded without direct contact between parties. (correct)

Which of the following is NOT a disadvantage of e-commerce?

Reduced geographic reach (correct)

Infrastructure Requirements

Intense Competition

Security Concerns

What advantage of e-commerce allows businesses to tailor shopping experiences?

Cost-Effectiveness

Data and Analytics (correct)

Intense Competition

Global Reach

What type of e-commerce involves consumers selling directly to other consumers?

C2C Signup and view all the answers

Which of the following is a feature of B2B e-commerce?

Businesses selling to other businesses Signup and view all the answers

What is a common challenge faced in logistics for e-commerce?

Complex fulfillment processes Signup and view all the answers

Which factor does NOT contribute to the cost-effectiveness of e-commerce?

Need for extensive physical infrastructure Signup and view all the answers

What is a major concern associated with e-commerce’s dependency on technology?

Cyber attacks and data breaches Signup and view all the answers

What is the primary purpose of technological monitoring?

To anticipate innovations in processes and products. Signup and view all the answers

Which of the following is NOT a focus area of competitive monitoring?

Regulatory compliance of the company. Signup and view all the answers

What type of monitoring is primarily concerned with customers and suppliers?

Commercial monitoring Signup and view all the answers

What is the most comprehensive type of monitoring mentioned?

Environmental monitoring Signup and view all the answers

Which step is NOT included in the detailed process of strategic monitoring?

Reassess competitor pricing strategies Signup and view all the answers

Which of the following accurately describes a part of defining needs in monitoring?

Establish the development axes. Signup and view all the answers

What is the main objective of environmental monitoring?

To collect and process data from the internal and external environment. Signup and view all the answers

What is the first step in the strategic monitoring process?

Define needs Signup and view all the answers

What is the main purpose of web monitoring tools?

To monitor traffic and inbound links from competitors Signup and view all the answers

Which example is cited as a curation monitoring tool?

Feedly Signup and view all the answers

What is a key objective when managing and organizing information?

To avoid information overload Signup and view all the answers

Which type of data is primarily collected through structured surveys?

Primary quantitative data Signup and view all the answers

What is an essential method to cope with increasing information flow?

Implement data processing tools and strategies Signup and view all the answers

E-reputation and competitive intelligence are key components of what strategy?

Global e-marketing strategy Signup and view all the answers

What is the benefit of organizing and disseminating clear information?

To enhance communication and client interactions Signup and view all the answers

What is the focus of curation tools in monitoring?

Centralizing pertinent articles and news Signup and view all the answers

What is the purpose of content curation?

To select, edit, and share relevant content from the web Signup and view all the answers

Which of the following is NOT a step in the content curation process?

Branding Signup and view all the answers

What does the distillation curation model primarily aim to achieve?

Identify key elements to save users time Signup and view all the answers

Which tool is considered free and effective for tracking social mentions?

Social Mention Signup and view all the answers

What is a primary advantage of monitoring social media for a company?

To identify new market entrants and competitor positioning Signup and view all the answers

Which of the following is an important factor to increase trust with potential customers online?

Transparency Signup and view all the answers

What is the purpose of Google Alerts in the context of online reputation management?

To learn more about a company's blog posts and news Signup and view all the answers

What does the aggregation model of curation involve?

Gathering related information into a single site Signup and view all the answers

What is the main goal of the monitoring project described?

To support members in development, project implementation, and fundraising Signup and view all the answers

Which of the following is NOT a step in configuring your monitoring?

Analyzing internal team dynamics Signup and view all the answers

What signifies a source in the context of information?

The origin of the information Signup and view all the answers

What method is generally used to analyze monitoring information?

Dynamic dashboards Signup and view all the answers

Which of the following is NOT a suggested method for disseminating monitored information?

Public announcements Signup and view all the answers

What is a key principle to maintain effective teamwork?

Defining rules and values with the team Signup and view all the answers

Which of the following best describes the role of monitoring information in decision-making?

Sharing it with key employees makes it effective. Signup and view all the answers

What is a common mistake teams should avoid for effective collaboration?

Lack of defined roles and responsibilities Signup and view all the answers

What is the primary purpose of monitoring in a business context?

To seek and anticipate warning signals to create market opportunities Signup and view all the answers

Which of the following constitutes intellectual property protection for a website?

The original content published on the site Signup and view all the answers

What differentiates economic intelligence from monitoring?

Monitoring is a specific tool, while economic intelligence is a complete system Signup and view all the answers

What is NOT an objective of monitoring?

Creating new products solely Signup and view all the answers

Which type of monitoring would focus on analyzing competitors' strategies?

Competitive monitoring Signup and view all the answers

What aspect of a business does strategic monitoring NOT address?

Organizational changes regarding employment Signup and view all the answers

What is a key characteristic of strategic monitoring?

It has an anticipatory character aimed at future developments Signup and view all the answers

Which of the following is NOT a type of strategic monitoring?

Social monitoring Signup and view all the answers

Study Notes

Course Information

Course: Computer Science
Level: 3rd Year
Specialty: Information Systems and Software Engineering (ISSE)
Module: DEMS
Academic Year: 2024-2025
University: Djillali Liabes University, Algeria
Department: Computer Science

Digital Economy and Strategic Monitoring

Topics:
- Digital economy
- Strategic monitoring
- Monitoring and social networks
- Management of a monitoring project

Chapter 1: Digital Economy

Subtopics:
- Definition and history
- Electronic commerce
- Electronic contract and electronic signature
- Prospecting and advertising by electronic means
- Intellectual and commercial property

Economics

Definition: The science studying how resources satisfy societal needs.

Digital

Definition: Information and communication technologies, including telecommunications, internet, and computers.
Digital Technology: Representing information in bits.

Digital Economy History

Timeline of key developments:
- Abacus and libraries (c. 18000 BCE)
- Ishango Bone (c. 2400 BCE)
- Punch card automates US Census (1881)
- Magnetic tapes for data centers (1928)
- IBM's Shoebox Machine (1962)
- Digital data center for US tax returns (1965)
- World Wide Web invented (1991)
- Elastic Compute Cloud (Amazon Web Services) (2006)
- Cryptocurrencies, China's Digital Currency (2021).

Impact of the Digital Economy

Sectors impacted:
- Health
- Tourism
- Industry
- Banking & Insurance
- Commerce
- Agriculture
- City and mobility
- Education
- Training

Evolution of Digital Economy Globally

Growth of IoT devices with cellular connections, data by country grouping.

Types of E-commerce

B2C: Businesses sell to consumers
B2B: Businesses sell to businesses
B2G: Businesses sell to governments
C2C: Consumers sell to consumers
C2B: Consumers sell to businesses
C2G: Consumers sell to governments
G2B: Governments sell to businesses
G2C: Governments sell to consumers

Advantages of E-commerce

Global reach
Convenience
Cost-effectiveness
Data and analytics
Personalization
Scalability
Diverse revenue streams

Disadvantages of E-commerce

Security concerns
Lack of personal interaction
Infrastructure requirements
Logistics challenges
Intense competition
Dependency on technology
Digital divide

Electronic Contract

Definition: A distance contract concluded without direct contact between parties.
Key characteristics: Mutual consent on a thing and a price.

Conditions of an Electronic Contract

Consent: Acceptance of the commercial offer.
Capacity: Person with full legal capacity.
Object: Legal services.
Cause: Lawful reason and good morals.

Phases of Electronic Contract

Formation:
- Seller's obligations
- Checking the order
- Confirmation of the order
Execution:
- Cyber merchant obligations:
  - Secure payment methods
  - Delivery time/product conformity
  - Repair/replacement/refund of faulty products
Responsibilities:
- Cyber merchant:
  - Obligations execution
  - Privacy respect
  - Transparency obligation
- Cyber buyer:
  - Collection (collecting delivery)
  - Payment (paying on agreed date/place)
Guarantee:
- Legal guarantee against hidden defects/conformity
- Contractual guarantees (optional)
Dispute resolution:
- Free choice of applicable law
- Default: Consumer's country's law

Electronic Signature

Definition: Digital equivalent of handwritten signature.
Encryption: Based on a large number of signs, numbers, and letters.

Components of Electronic Signature

Signatory
Document bearing the signature
Signing instrument
Electronic certificate
Authenticating the signatory

Electronic Certificate

Definition: Identity card in the digital world.
Issuance: By certification authorities.
Content: Holder's name, validity start date, trusted company/logo, certificate authority signature

Why Switch to Electronic Contracts?

Increased productivity: Faster contract creation and execution.
Accelerated process: Reduced contract completion time.
Reliable/secure exchanges: Traceable and secure document access.
Better monitoring: Real-time alerts & notifications
Reduced management costs: Elimination of costs involved with paper contracts

Prospecting and Advertising by Electronic Means

Definition: Using all marketing techniques to identify new customers and convert them into real customers.
Content Curation: Selecting, editing and sharing relevant content from the Web (selection-idetiriolization-sharing).
Five Curation Models:
- Aggregation (gathering on one site)
- Distillation (identifying only essential elements)
- Elevation (extrapolating trends from partial data)
- Mashup (combining content to create a single source)
- Chronology (chronologically classifying information on a topic)
Key Advantages of Content Curation:
- Saves time
- Gives meaningful context
- Brings out hidden or inaccessible information

Objectives of Commercial Prospecting

Win new customers
Replace deficient customers
Reactivate old customers
Increase turnover
Gain market share
Launch a new product

Internet Advertising (E-Adv)

Strategy and communication actions online (web, social media)
Publishing ads on different websites/search results
Promoting products, services, or brands online
Tools: HTML, DHTML, rich media, email

Intellectual and Commercial Property

Definition: A system that provides protection to creators.

Protection on Website

Brand & logo protection
Visuals & design elements of website
Databases protection through patents/copyrights

Chapter 2: Strategic Monitoring

Subtopics:
- Concepts/types of monitoring
- Monitoring process models
- Detailed steps of the monitoring process
- Overview of free monitoring tools

Concepts/types of Monitoring

Information as a tool for economic/technological development
Strategic resource increasing market competitiveness
Monitoring as an informational process.

Issues/Objectives of Monitoring

Provide information
Move towards perfect planning
Detect opportunities
Gain insight into competitor actions/innovations
Enhance competitiveness
Increase profit and progress
Locate new partners/markets
Increase decision-making security
Strengthen presence/activities

Difference between Economic Intelligence and Monitoring

Economic intelligence: Coordinated actions (research, processing, distribution, protection) of information useful for economic agents.
Monitoring: Essential tool in developing an economic intelligence approach.
Summary: Monitoring is a tool; economic intelligence is a complete system.

Strategic Monitoring Terms

Process
Individuals group
Voluntarist
Anticipatory character
Strategy

Types of Strategic Monitoring

Technological monitoring
Competitive monitoring
Commercial monitoring
Environmental monitoring

Subtopics:
- Planning, collecting and organizing information
- Reputation monitoring
- Content Curation
- Characteristics of monitoring on social networks
- Creating LinkedIn profiles and building networks
- Practical workshop: Twitter, Mention, Tweetdeck

Planning, Collecting and Organizing Information

Efficiency: Knowing how to organize and share information.
Managing information: Professional methods and tools.
Information overload: A challenge to address in companies.
Objective: Efficiently collect information through systems internal and external customers.

Detailed Steps in the Monitoring Process

Step 1: Define Needs
Step 2: Collect Information Sources
Step 3: Group Information
Step 4: Analyze Information
Step 5: Disseminate Information
Step 6: Save Monitoring Results

Overview of Free Monitoring Tools

Media monitoring tools
Social network monitoring tools
Website monitoring tools
Curation tools

Chapter 4: Managing a Monitoring Project

Managing a monitoring project
Working Effectively as a Team
Identifying Sources of Information

Configuring Your Monitoring

Collecting internal and external information
Questions for consideration: Type of monitoring, sources, personnel, and tools

Analyze the Information Collected

Processing, analyzing, synthesizing information (dynamic dashboards)

Disseminate the Information

Importance of sharing for decision-making.
Types of dissemination (e.g., email alerts, internal newsletters, news feed)

Working Effectively as a Team

Best practices: Avoiding mistakes, streamlining relationships, defining rules and values, ensuring team involvement, and understanding the manager's role within the team.

Identifying Information Sources

Sources as the origins of information.
Information and communication research.
Source nature and origin of information

How to Effectively Search for Information

Identifying precise problems
Selecting effective sources (e.g., economic, commercial, technical, accounting, financial)
Using internal and external, primary and secondary sources
Choosing sources effectively based on evaluation/selection

The Information Choice

Source evaluation
Source selection

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Description

This quiz explores key concepts in e-commerce, including advantages, disadvantages, and types of transactions. Additionally, it addresses the role of technology in monitoring and the challenges associated with logistics. Test your understanding of how businesses adapt to the e-commerce landscape!