E-Commerce and Internet Marketing Quiz

Study Notes

Digital Marketing drives demand through the power of the internet and innovative approaches.
Customer experience strategy is essential for businesses to thrive and includes:
- Core quality
- Convenience of access
- Competitive advantage through brand uniqueness.
Effective marketing strategy involves informed decisions about how to promote the brand, products, and services.
- 4Ps of traditional marketing: Product, Price, Promotion, Place.
- 4Cs of modern marketing: Consumer, Cost, Communication, Convenience.
Digital Marketing Strategy applies traditional marketing principles by:
- Adapting to the opportunities and challenges of digital media.
Building block strategy is a framework for organizing online and offline marketing that:
- Addresses core business objectives.
Content marketing strategy is an umbrella term that involves:
- Creating and distributing valuable and relevant content.

Conducting situational analysis is crucial to crafting a successful marketing strategy and includes:
- The Environment:
  - Micro environment (small-scale factors).
  - Macro environment (large-scale factors).
- The Business
- The Consumers
- The Competitors:
  - Direct competitors offering the same products.
  - Indirect competitors offering alternative products.
Kristina Halvorson proposes a content marketing approach based on:
- Content components:
  - Substance: Understanding the target audience and their needs.
  - Structure: Defining what the content is and how it is organized.
  - Workflow: Establishing how the content is created and delivered.
- People components: The individuals involved in creating the content.

User experience (UX) is the combined physical, sensory, and mental experience a person has when interacting with a digital tool.
User interface (UI) is the user-facing part of a tool or platform, and it's a part of the website itself.
UX categories:
- Functional UX: Focuses on the practical elements of user experience, such as working technical aspects, search functions, and links.
- Creative UX: Encompasses the bigger, more subjective impression created by the tool. This includes "WOW" factors like visual and creative elements.
Six qualities of good UX:
- Findability: Ease of finding information, measured by the time needed to locate something on a website.
- Accessibility: Availability for use across devices and internet connections.
- Desirability: Appealing enough to encourage use.
- Usability: Intuitive and effortless to use.
- Credibility: Perceiving the website as legitimate and trustworthy.
- Usefulness: Provides value to the user and justifies their time spent.

User-centric design: Focusing on the user's needs and wants while creating a platform.
Usability conventions: Utilizing established design principles to make assets intuitive and easy to use.
Simplicity: A user-friendly design.

Visual Arts encompass art forms that are predominantly visual in nature such as:
- Ceramics, drawing, painting, sculpture, printmaking, design, photography, video, film, and architecture.
Visual Elements are the tools used to create a work of art and include:
- Line: A path traced by a moving point.
- Shape: Two-dimensional, flat, or enclosed areas.
- Mass: Three-dimensional form; takes up volume in space.
- Light: The illumination of a work of art.
- Value: The lightness or darkness of a color.
- Color: The visual perception of light.
- Texture: The surface quality of an object.
- Space: The area around and within an object.
User Interface (UI) refers to the interaction points where users engage with a tool or platform.