Podcast
Questions and Answers
What is one of the options for generating revenue in an e-business strategy?
What is one of the options for generating revenue in an e-business strategy?
What is a key consideration when selecting an e-business strategy option?
What is a key consideration when selecting an e-business strategy option?
What is a strategic decision in reviewing internal e-business capabilities?
What is a strategic decision in reviewing internal e-business capabilities?
What is a consideration in supply-chain management capabilities?
What is a consideration in supply-chain management capabilities?
Signup and view all the answers
What is an e-business strategy option that supports the personalization of content for users?
What is an e-business strategy option that supports the personalization of content for users?
Signup and view all the answers
What is a key consideration in organizational resourcing and capabilities?
What is a key consideration in organizational resourcing and capabilities?
Signup and view all the answers
What is the primary focus of the business scope in an e-business strategy?
What is the primary focus of the business scope in an e-business strategy?
Signup and view all the answers
What is the main purpose of using information in an e-business strategy?
What is the main purpose of using information in an e-business strategy?
Signup and view all the answers
How can information be used to sense and respond to market trends?
How can information be used to sense and respond to market trends?
Signup and view all the answers
What is the primary goal of using information to add value to customers?
What is the primary goal of using information to add value to customers?
Signup and view all the answers
What is the online revenue contribution metric used to assess?
What is the online revenue contribution metric used to assess?
Signup and view all the answers
What is the role of information in creating new business models?
What is the role of information in creating new business models?
Signup and view all the answers
Study Notes
E-Business Strategy
- Business scope involves identifying where the company wants to compete online, including products, market segments, and geographies
- Unique competencies involve positioning and differentiating the company in terms of e-business products and services
- Values provide an emotional element, indicating what inspires the e-business initiative
Effective Use of Information
- Adds value to customers through better quality products and services
- Enables a better understanding of customer needs and characteristics
- Helps sense and respond to market trends, competitor products, and demand
Benefits of Information
Reduce Cost
- Makes business processes more efficient
- Uses information to source, create, market, and deliver services with fewer resources
Manage Risks
- Risk management is a well-established use of information within an organization
Create New Reality
- Uses information and new technologies to innovate and create new products and services
E-Business Strategy Options
- Transactional e-commerce site
- Online catalogue facility
- E-CRM system
- Lead generation system
- Customer service management
- Personalization of content for users
- E-procurement system
- Social networks
- Partner relationship management extranet for distributors and agents
Competitor Analysis
- Organizations need to define how to best position their online services relative to competitors based on four main variables: product quality, service quality, price, and fulfilment time
Revenue Generation
- Involves generating revenue, identifying product offerings, value-added services, revenue sources, and target customers
Decision-Making
Decision 5: Marketplace Restructuring
- Reviews options for disintermediation, reintermediation, and countermediation within the marketplace
Decision 6: Supply-Chain Management Capabilities
- Involves three strategic decisions:
- Integrating with suppliers
- Supporting materials and interactions with suppliers through e-procurement
- Participating in online marketplaces to reduce costs
Decision 7: Internal Knowledge Management Capabilities
- Reviews internal e-business capabilities, including how knowledge is shared and processes are developed, and intranet management issues
Decision 8: Organizational Resourcing and Capabilities
- Determines how the organization needs to change to achieve e-business priorities
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Learn how to select and formulate effective e-business strategies, including transactional e-commerce, online catalogue facility, and more. Understand how to position your online services relative to competitors and achieve strategic objectives.
