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Questions and Answers
What is one of the options for generating revenue in an e-business strategy?
What is a key consideration when selecting an e-business strategy option?
What is a strategic decision in reviewing internal e-business capabilities?
What is a consideration in supply-chain management capabilities?
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What is an e-business strategy option that supports the personalization of content for users?
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What is a key consideration in organizational resourcing and capabilities?
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What is the primary focus of the business scope in an e-business strategy?
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What is the main purpose of using information in an e-business strategy?
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How can information be used to sense and respond to market trends?
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What is the primary goal of using information to add value to customers?
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What is the online revenue contribution metric used to assess?
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What is the role of information in creating new business models?
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Study Notes
E-Business Strategy
- Business scope involves identifying where the company wants to compete online, including products, market segments, and geographies
- Unique competencies involve positioning and differentiating the company in terms of e-business products and services
- Values provide an emotional element, indicating what inspires the e-business initiative
Effective Use of Information
- Adds value to customers through better quality products and services
- Enables a better understanding of customer needs and characteristics
- Helps sense and respond to market trends, competitor products, and demand
Benefits of Information
Reduce Cost
- Makes business processes more efficient
- Uses information to source, create, market, and deliver services with fewer resources
Manage Risks
- Risk management is a well-established use of information within an organization
Create New Reality
- Uses information and new technologies to innovate and create new products and services
E-Business Strategy Options
- Transactional e-commerce site
- Online catalogue facility
- E-CRM system
- Lead generation system
- Customer service management
- Personalization of content for users
- E-procurement system
- Social networks
- Partner relationship management extranet for distributors and agents
Competitor Analysis
- Organizations need to define how to best position their online services relative to competitors based on four main variables: product quality, service quality, price, and fulfilment time
Revenue Generation
- Involves generating revenue, identifying product offerings, value-added services, revenue sources, and target customers
Decision-Making
Decision 5: Marketplace Restructuring
- Reviews options for disintermediation, reintermediation, and countermediation within the marketplace
Decision 6: Supply-Chain Management Capabilities
- Involves three strategic decisions:
- Integrating with suppliers
- Supporting materials and interactions with suppliers through e-procurement
- Participating in online marketplaces to reduce costs
Decision 7: Internal Knowledge Management Capabilities
- Reviews internal e-business capabilities, including how knowledge is shared and processes are developed, and intranet management issues
Decision 8: Organizational Resourcing and Capabilities
- Determines how the organization needs to change to achieve e-business priorities
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Description
Learn how to select and formulate effective e-business strategies, including transactional e-commerce, online catalogue facility, and more. Understand how to position your online services relative to competitors and achieve strategic objectives.
