Questions and Answers
Qu'est-ce que les paiements numériques permettent aux consommateurs de faire?
Effectuer des paiements en ligne, par téléphone ou en personne
Quels sont les moyens de paiement numérique mentionnés dans le texte?
Cartes de crédit, virements électroniques, portefeuilles mobiles et banque en ligne
Quel aspect de l'e-business est mentionné comme aidant à créer une expérience en ligne efficace?
Les paiements numériques
Quel est l'un des avantages mentionnés de la commercialisation en ligne?
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Quel terme désigne l'échange de biens ou de services contre de l'argent en utilisant des moyens électroniques?
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Qu'est-ce que l'e-business?
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Quel est le principal objectif de la gestion de la relation client (CRM)?
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Quelle est la principale caractéristique du commerce électronique (e-commerce)?
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Qu'est-ce que le marketing en ligne?
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Comment le logiciel CRM aide-t-il les entreprises?
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Study Notes
E-business, also known as electronic business, refers to the use of Internet and related technologies to conduct business between companies, consumers, and other stakeholders. It encompasses various aspects, such as e-commerce, customer relationship management (CRM), online marketing, and digital payments.
E-commerce
E-commerce, or electronic commerce, involves the buying and selling of goods and services over the internet. It is a type of e-business that focuses on the transactions conducted between businesses and consumers. E-commerce platforms allow businesses to sell products and services to customers worldwide, with the convenience of online shopping.
Customer Relationship Management (CRM)
CRM is a technology for managing all your company's relationships and interactions with customers and potential customers. It helps businesses stay connected to customers, streamline processes, improve profitability, and boost customer satisfaction by analyzing data. CRM software enables businesses to use data analysis about their customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Online Marketing
Online marketing is the practice of leveraging web-based channels to spread a message about a company's products, services, or brand. It is a form of marketing and sales that companies use to reach out to and engage customers online. Online marketing enables companies to reach a larger audience, increase brand awareness, and drive sales.
Digital Payments
Digital payments refer to the process of exchanging goods or services for money using electronic means. They allow consumers to make payments online, over the phone, or in-person using devices like smartphones and computers. Digital payment methods include credit cards, debit cards, electronic funds transfer, mobile wallets, and online banking.
In conclusion, e-business encompasses various aspects, such as e-commerce, CRM, online marketing, and digital payments. These elements work together to create a seamless and efficient online experience for both businesses and consumers. By understanding and leveraging these aspects, businesses can improve their online presence, increase customer satisfaction, and drive sales growth.
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