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Questions and Answers
True or false: Webvan.com was a successful online grocery store that is still in operation today.
True or false: Webvan.com was a successful online grocery store that is still in operation today.
False (B)
True or false: Pets.com failed because they focused too much on improving their service of selling and delivering pet supplies.
True or false: Pets.com failed because they focused too much on improving their service of selling and delivering pet supplies.
False (B)
True or false: Dot-coms and dot-bombs refer to the same thing.
True or false: Dot-coms and dot-bombs refer to the same thing.
False (B)
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Study Notes
- Webvan.com was an online grocery store that went bankrupt in 2001
- Webvan.com expanded too quickly and spent over $1 billion on warehouses and supplies before becoming profitable
- Pets.com spent too much money on advertising featuring a sock puppet and did not focus enough on their actual service of selling and delivering pet supplies
- Some dot-bombs focused too much on cutting-edge technology rather than user needs
- A fashion start-up had a difficult-to-navigate website that required a lot of bandwidth to operate
- Dot-coms refer to internet start-ups
- eBay, PayPal, YouTube, and Google are examples of successful dot-coms
- Dot-bombs refer to internet start-ups that failed
- Webvan.com, Pets.com, and the fashion start-up are examples of dot-bombs
- Dot-bombs made mistakes such as expanding too quickly, overspending on advertising, and focusing on technology over user needs.
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