Distinguishing Trends vs Fads

Fads enjoy a few months of unexpected popularity but disappear quickly. Trends can remain popular for __________

Fads often appear in a single industry and rarely cross over into __________

Investing in a fad can be risky for trend-setting companies.Smaller companies may promote faddish items, while larger companies tend to wait until a trend is __________

Fad items rarely stand the test of time, while trends have greater consumer adoption due to their __________

Trends have identifiable and explainable increases driven by consumer needs, while fads are often based on emotional purchase __________

Trends develop slowly, while fads increase, decrease, and eventually die out __________

Trends usually include several brands or products applicable to diverse consumer segments, while fads typically have limited appeal outside a narrow __________