Podcast Beta
Questions and Answers
Fads enjoy a few months of unexpected popularity but disappear quickly. Trends can remain popular for __________
decades
Fads often appear in a single industry and rarely cross over into __________
others
Investing in a fad can be risky for trend-setting companies.Smaller companies may promote faddish items, while larger companies tend to wait until a trend is __________
determined
Fad items rarely stand the test of time, while trends have greater consumer adoption due to their __________
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Trends have identifiable and explainable increases driven by consumer needs, while fads are often based on emotional purchase __________
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Trends develop slowly, while fads increase, decrease, and eventually die out __________
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Trends usually include several brands or products applicable to diverse consumer segments, while fads typically have limited appeal outside a narrow __________
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