Disruptive Technologies in Marketing
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Questions and Answers

What is one major benefit of artificial intelligence in marketing?

  • Increasing manual labor requirements
  • Creating physical marketing materials
  • Limiting access to technology
  • Automating content creation (correct)

    • Who were the primary users of artificial intelligence initially?

  • Retail businesses
  • Small local businesses
  • Research and finance industries (correct)
  • Everyday consumers

    • How has the cost of artificial intelligence changed over time?

  • It has increased substantially.
  • It remains the same as its introduction.
  • It is now free for most users. (correct)
  • It is only affordable for large corporations.

    • Which disruptive technology is NOT mentioned as a benefit in marketing?

    <p>Networking software</p> Signup and view all the answers

    What has improved significantly in artificial intelligence over time?

    <p>Quality of algorithms</p> Signup and view all the answers

    Which of the following industries began utilizing artificial intelligence secondarily to its initial users?

    <p>Niche industries and smaller businesses</p> Signup and view all the answers

    In what way has artificial intelligence changed consumer experiences?

    <p>By creating personalized recommendations</p> Signup and view all the answers

    What is a misconception about the initial accessibility of artificial intelligence?

    <p>It was easily accessible to everyone.</p> Signup and view all the answers

    What is a significant advantage of cloud storage over physical hard drives?

    <p>Users can access files remotely using the internet.</p> Signup and view all the answers

    Which group was initially targeted by cloud storage providers?

    <p>Small businesses and freelancers finding physical drives costly.</p> Signup and view all the answers

    What issue made early cloud storage solutions viewed as less secure compared to physical hard drives?

    <p>Cyber attacks and service downtime were concerns.</p> Signup and view all the answers

    Which companies integrated cloud services into their ecosystem to improve user experience?

    <p>Google and Microsoft.</p> Signup and view all the answers

    What describes the main reason keyboards were considered a disruptive technology?

    <p>They allowed for faster typing and easy corrections.</p> Signup and view all the answers

    What was the predominant target market for the keyboard during its initial development?

    <p>Journalists and businesses needing efficient writing tools.</p> Signup and view all the answers

    How have keyboards improved over time?

    <p>New designs cater to ergonomics and aesthetic preferences.</p> Signup and view all the answers

    In what way did the rise of keyboards impact traditional writing tools?

    <p>Handwritten documentation became less common.</p> Signup and view all the answers

    What factor contributed to cloud storage becoming a cheaper alternative for users?

    <p>The inability to rely on physical storage.</p> Signup and view all the answers

    Which security concern is associated with cloud storage services?

    <p>The risk of data breaches and unauthorized access.</p> Signup and view all the answers

    What is one of the key features of cloud storage that appealed to its users?

    <p>Accessibility from any device via the internet.</p> Signup and view all the answers

    What is a major disadvantage of using physical hard drives compared to cloud storage?

    <p>They can be more costly for large storage needs.</p> Signup and view all the answers

    Which aspect of cloud storage has improved to gain trust from users?

    <p>Enhanced security features.</p> Signup and view all the answers

    What functionality has been a selling point for modern keyboards?

    <p>User-friendly shortcuts and ergonomic designs.</p> Signup and view all the answers

    Study Notes

    Disruptive Technologies in Marketing

    • Artificial Intelligence (AI):

      • Initially expensive and specialized, primarily for research and finance.
      • Today, AI is widely accessible, free for everyone.
      • Personalized customer experiences, automated content creation, and predictive consumer behavior analyses optimized using AI.
      • Reduced workload and improved idea generation in marketing.
      • Increased accessibility and decreased costs over time. Common applications: Virtual assistants, chatbots, targeted advertisements.

    • Cloud Storage:

      • Originally an inexpensive alternative to physical hard drives, perceived as less secure.
      • Now, improved security, accessibility, and features, leading to wider adoption by businesses.
      • Integration into ecosystems of major tech companies (Google, Apple) allowed seamless access across devices.
      • Reduced storage costs, compared to physical hard drives, resulting in a shift away from physical storage.

    • Keyboards:

      • A significant advancement over handwriting and typewriters, increasing speed and efficiency of input.
      • Features like backspace, improved ergonomics and designs, and shortcuts improved usability.
      • Standardized communication and document creation, making it essential across all sectors.
      • Replaced handwritten communication and documents with their digital forms due to cost benefits and efficiency improvements.

    AI Evolution

    • Initial Target Market: Research and financial institutions requiring extensive data collection.
    • Performance Trajectory: Improved algorithms, voice assistants, and consumer experience recommendations became more accessible to general users.
    • Incumbent Businesses: Niche and smaller businesses adopted AI for operations, reduced costs became a contributing factor.
    • Disruption and Market Shift: AI became free and widely available, with no specialized knowledge required for operations.

    Cloud Storage Evolution

    • Initial Target Market: Small businesses, freelancers, and individuals seeking cheaper storage alternatives.
    • Performance Trajectory: Improved security, accessibility, and functionality of cloud platforms.
    • Incumbent Businesses: Physical hard drive manufacturers initially resisted the shift.
    • Disruption and Market Shift: Increased demand for cloud storage, with a decline in physical hard drive usage.

    Keyboard Evolution

    • Initial Target Market: Journalists, businesses, and others requiring efficient data input.
    • Performance Trajectory: Constant improvements in design, ergonomics, aesthetic appeal, shortcuts, and reduced errors.
    • Incumbent Businesses: Traditional writing tools (pens, pencils) faced competition. Typewriters were superseded by keyboards.
    • Disruption and Market Shift: Keyboard became the standard for communication, impacting education, homes, and workplaces, making documents more standardized and easier to copy.

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    Description

    Explore how disruptive technologies like artificial intelligence and cloud storage are reshaping the marketing landscape. Understand the evolution of AI from a specialized tool to an accessible resource that enhances customer engagement and content creation. Discover the advantages of cloud storage for businesses in managing their data efficiently.

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