Disruptive Technologies in Marketing
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Questions and Answers

What is one major benefit of artificial intelligence in marketing?

  • Increasing manual labor requirements
  • Creating physical marketing materials
  • Limiting access to technology
  • Automating content creation (correct)

Who were the primary users of artificial intelligence initially?

  • Retail businesses
  • Small local businesses
  • Research and finance industries (correct)
  • Everyday consumers

How has the cost of artificial intelligence changed over time?

  • It has increased substantially.
  • It remains the same as its introduction.
  • It is now free for most users. (correct)
  • It is only affordable for large corporations.

Which disruptive technology is NOT mentioned as a benefit in marketing?

<p>Networking software (C)</p> Signup and view all the answers

What has improved significantly in artificial intelligence over time?

<p>Quality of algorithms (C)</p> Signup and view all the answers

Which of the following industries began utilizing artificial intelligence secondarily to its initial users?

<p>Niche industries and smaller businesses (A)</p> Signup and view all the answers

In what way has artificial intelligence changed consumer experiences?

<p>By creating personalized recommendations (C)</p> Signup and view all the answers

What is a misconception about the initial accessibility of artificial intelligence?

<p>It was easily accessible to everyone. (A)</p> Signup and view all the answers

What is a significant advantage of cloud storage over physical hard drives?

<p>Users can access files remotely using the internet. (C)</p> Signup and view all the answers

Which group was initially targeted by cloud storage providers?

<p>Small businesses and freelancers finding physical drives costly. (A)</p> Signup and view all the answers

What issue made early cloud storage solutions viewed as less secure compared to physical hard drives?

<p>Cyber attacks and service downtime were concerns. (B)</p> Signup and view all the answers

Which companies integrated cloud services into their ecosystem to improve user experience?

<p>Google and Microsoft. (D)</p> Signup and view all the answers

What describes the main reason keyboards were considered a disruptive technology?

<p>They allowed for faster typing and easy corrections. (D)</p> Signup and view all the answers

What was the predominant target market for the keyboard during its initial development?

<p>Journalists and businesses needing efficient writing tools. (C)</p> Signup and view all the answers

How have keyboards improved over time?

<p>New designs cater to ergonomics and aesthetic preferences. (D)</p> Signup and view all the answers

In what way did the rise of keyboards impact traditional writing tools?

<p>Handwritten documentation became less common. (D)</p> Signup and view all the answers

What factor contributed to cloud storage becoming a cheaper alternative for users?

<p>The inability to rely on physical storage. (D)</p> Signup and view all the answers

Which security concern is associated with cloud storage services?

<p>The risk of data breaches and unauthorized access. (D)</p> Signup and view all the answers

What is one of the key features of cloud storage that appealed to its users?

<p>Accessibility from any device via the internet. (D)</p> Signup and view all the answers

What is a major disadvantage of using physical hard drives compared to cloud storage?

<p>They can be more costly for large storage needs. (C)</p> Signup and view all the answers

Which aspect of cloud storage has improved to gain trust from users?

<p>Enhanced security features. (C)</p> Signup and view all the answers

What functionality has been a selling point for modern keyboards?

<p>User-friendly shortcuts and ergonomic designs. (A)</p> Signup and view all the answers

Flashcards

Artificial Intelligence (AI)

AI is a technology that enables computers to learn, reason, and solve problems like humans. It's used in various applications, including personalized recommendations, content creation, and predicting consumer behavior.

AI: Early Target Market

Initially, AI was primarily used by research and financial institutions due to its high cost and complexity. It was not readily accessible to the general public.

AI: Performance Trajectory

AI's performance has drastically improved over time. Algorithms have become more accurate, and AI tools like voice assistants have become accessible to everyone.

AI: Incumbent Businesses

AI's accessibility has allowed even niche industries and smaller businesses to adopt it for their operations.

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AI: Market Disruption

AI has become widely available and affordable, disrupting the market. Many AI tools are free and accessible online, removing barriers to entry.

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AI: Impact on Marketing Strategies

AI has empowered marketing strategies by enabling personalized customer experiences, automating content creation, and projecting consumer behavior.

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Cloud Storage

A technology where data is stored on remote servers accessible over the internet, allowing for efficient access and collaboration.

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Keyboards

A fundamental input device for computers, enabling users to type information for communication, data entry, and control.

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Disruptive Technology

A new technology that replaces an existing one, improving efficiency, accessibility, or affordability.

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Initial Target for Cloud Storage

Small businesses, freelancers, and individuals seeking a cheaper alternative to physical hard drives.

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Performance Trajectory of Cloud Storage

Cloud storage services evolved, improving security, accessibility, and features, making them more reliable.

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Incumbent Business (Cloud Storage)

Companies producing physical hard drives, initially hesitant to embrace cloud storage due to market uncertainty.

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Disruption and Market Shift (Cloud Storage)

The increased demand for cloud storage led to a decline in physical hard drive sales.

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Initial Target for Keyboards

Journalists, businesses, and anyone needing an efficient way to write down information.

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Performance Trajectory of Keyboards

Keyboards improved with ergonomic designs, shortcut keys, and aesthetic features, enhancing user experience.

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Incumbent Business (Keyboard)

Producers of pens, pencils, and typewriters, facing competition from the rising popularity of keyboards.

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Disruption and Market Shift (Keyboard)

Keyboards became the standard for communication, reducing handwritten content and transforming document creation.

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What is a disruptive technology?

A new technology that changes the way things are done, often replacing older methods and creating a shift in the market.

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Why do businesses adopt disruptive technologies?

Businesses adopt disruptive technologies to improve efficiency, reduce costs, and gain a competitive edge in the market.

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What is the impact of disruptive technologies on incumbent businesses?

Disruptive technologies can challenge established businesses, forcing them to adapt or risk losing market share.

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How does a disruptive technology impact the market?

Disruptive technologies can create new markets, reshape existing ones, and lead to a shift in consumer behavior and preferences.

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Study Notes

Disruptive Technologies in Marketing

  • Artificial Intelligence (AI):

    • Initially expensive and specialized, primarily for research and finance.
    • Today, AI is widely accessible, free for everyone.
    • Personalized customer experiences, automated content creation, and predictive consumer behavior analyses optimized using AI.
    • Reduced workload and improved idea generation in marketing.
    • Increased accessibility and decreased costs over time. Common applications: Virtual assistants, chatbots, targeted advertisements.

  • Cloud Storage:

    • Originally an inexpensive alternative to physical hard drives, perceived as less secure.
    • Now, improved security, accessibility, and features, leading to wider adoption by businesses.
    • Integration into ecosystems of major tech companies (Google, Apple) allowed seamless access across devices.
    • Reduced storage costs, compared to physical hard drives, resulting in a shift away from physical storage.

  • Keyboards:

    • A significant advancement over handwriting and typewriters, increasing speed and efficiency of input.
    • Features like backspace, improved ergonomics and designs, and shortcuts improved usability.
    • Standardized communication and document creation, making it essential across all sectors.
    • Replaced handwritten communication and documents with their digital forms due to cost benefits and efficiency improvements.

AI Evolution

  • Initial Target Market: Research and financial institutions requiring extensive data collection.
  • Performance Trajectory: Improved algorithms, voice assistants, and consumer experience recommendations became more accessible to general users.
  • Incumbent Businesses: Niche and smaller businesses adopted AI for operations, reduced costs became a contributing factor.
  • Disruption and Market Shift: AI became free and widely available, with no specialized knowledge required for operations.

Cloud Storage Evolution

  • Initial Target Market: Small businesses, freelancers, and individuals seeking cheaper storage alternatives.
  • Performance Trajectory: Improved security, accessibility, and functionality of cloud platforms.
  • Incumbent Businesses: Physical hard drive manufacturers initially resisted the shift.
  • Disruption and Market Shift: Increased demand for cloud storage, with a decline in physical hard drive usage.

Keyboard Evolution

  • Initial Target Market: Journalists, businesses, and others requiring efficient data input.
  • Performance Trajectory: Constant improvements in design, ergonomics, aesthetic appeal, shortcuts, and reduced errors.
  • Incumbent Businesses: Traditional writing tools (pens, pencils) faced competition. Typewriters were superseded by keyboards.
  • Disruption and Market Shift: Keyboard became the standard for communication, impacting education, homes, and workplaces, making documents more standardized and easier to copy.

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Description

Explore how disruptive technologies like artificial intelligence and cloud storage are reshaping the marketing landscape. Understand the evolution of AI from a specialized tool to an accessible resource that enhances customer engagement and content creation. Discover the advantages of cloud storage for businesses in managing their data efficiently.

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