Disruptive Innovation Quiz
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Questions and Answers

What is the minimum percentage required to pass the test?

  • 75%
  • 70%
  • 50%
  • 60% (correct)
  • How many total questions are on the test?

  • 20
  • 16
  • 22
  • 18 (correct)
  • What is the time limit for completing the exam?

  • 15 minutes
  • 25 minutes (correct)
  • 35 minutes
  • 45 minutes
  • Which of the following is NOT a component of the class assessment scoring?

    <p>11-12 points = 3.0 (D)</p> Signup and view all the answers

    How many closed questions are included in the test?

    <p>16 (D)</p> Signup and view all the answers

    What is the class assessment score for obtaining 17-18 points?

    <p>4.5 (C)</p> Signup and view all the answers

    Which of the following books focuses on disruptive innovation?

    <p>The Innovator’s Dilemma (A)</p> Signup and view all the answers

    Which author is associated with the book 'The Innovation Book'?

    <p>Max McKeown (B)</p> Signup and view all the answers

    What is the first condition that must be met for something to be considered innovative?

    <p>It must be new (B)</p> Signup and view all the answers

    Which factor distinguishes innovation from simply having a creative idea?

    <p>The execution of the idea (B)</p> Signup and view all the answers

    What does the 'value add' condition in innovation refer to?

    <p>A purpose to solve a problem or meet a need (D)</p> Signup and view all the answers

    If an idea is new and adds value but has not been executed, how would it be classified?

    <p>Creative Idea (A)</p> Signup and view all the answers

    Which of the following describes a condition where innovation does not meet all required criteria?

    <p>Done + New (D)</p> Signup and view all the answers

    Why is it significant for an idea to be context-dependent in terms of innovation?

    <p>To highlight its novelty in a specific setting (D)</p> Signup and view all the answers

    What happens if only two out of the three conditions for innovation are met?

    <p>It may be a step towards innovation but not fully classified as such (D)</p> Signup and view all the answers

    Which of the following best represents 'done + new' in the context of innovation?

    <p>A novel marketing plan that fails (D)</p> Signup and view all the answers

    What is the first step in the innovation management process?

    <p>Ideation (C)</p> Signup and view all the answers

    Which practice is essential for companies that want to foster an innovation culture?

    <p>Making employees feel valued (C)</p> Signup and view all the answers

    What is the primary focus of the Lean startup methodology?

    <p>Testing assumptions in real life (C)</p> Signup and view all the answers

    Which of the following is NOT a stated characteristic of more innovative companies?

    <p>Focus solely on management hierarchy (B)</p> Signup and view all the answers

    Which step follows the identification of viable ideas in the innovation management process?

    <p>Creating prototypes (D)</p> Signup and view all the answers

    What is a critical component for ensuring innovation actions move forward?

    <p>Clear vision and strategy understood by all (B)</p> Signup and view all the answers

    Which of the following is important to evaluate in the final step of the innovation process?

    <p>Business goals achievement (C)</p> Signup and view all the answers

    What is a key aspect of project management tools in the context of innovation?

    <p>Facilitating the organization of innovation processes (B)</p> Signup and view all the answers

    What is the primary benefit of developing Minimum Viable Products (MVPs)?

    <p>To quickly test and validate different aspects of the business model (C)</p> Signup and view all the answers

    Which method is recommended for adapting to changing market dynamics?

    <p>Embracing agile methodologies (B)</p> Signup and view all the answers

    What role do external stakeholders play in innovation management?

    <p>They can share diverse perspectives and identify emerging trends (C)</p> Signup and view all the answers

    What is critical to ensure the scalability of a business model?

    <p>Aligning the model with organizational goals and capabilities (C)</p> Signup and view all the answers

    How did Netflix change the entertainment industry?

    <p>By providing streaming services that replaced physical rentals (A)</p> Signup and view all the answers

    Why is continuous monitoring essential in business model innovation?

    <p>To identify opportunities for refinement and adaptation (A)</p> Signup and view all the answers

    What primary advantage does Uber's ride-sharing model offer to users?

    <p>Direct connection between drivers and passengers (D)</p> Signup and view all the answers

    Which of the following is NOT a form of intellectual property protection?

    <p>Market analyses (D)</p> Signup and view all the answers

    What is the primary focus of capabilities in innovation management?

    <p>Harnessing the abilities and insights of individuals and teams (D)</p> Signup and view all the answers

    What distinguishes radical innovation from incremental innovation?

    <p>Radical innovation creates new technology and markets. (B)</p> Signup and view all the answers

    Which of the following accurately describes Airbnb's impact on the hospitality industry?

    <p>It offers unique and affordable lodging options for travelers. (D)</p> Signup and view all the answers

    What should be the initial step for introducing something new in innovation management?

    <p>Starting with small experiments and testing assumptions (D)</p> Signup and view all the answers

    What differentiates innovation from invention?

    <p>Innovation involves the successful market delivery of an idea. (C)</p> Signup and view all the answers

    How did SpaceX disrupt the aerospace industry?

    <p>By introducing the concept of reusable rockets. (D)</p> Signup and view all the answers

    Which statement correctly describes creativity in relation to innovation?

    <p>Creativity involves generating new and original ideas. (D)</p> Signup and view all the answers

    Which of the following best defines disruptive innovation?

    <p>A market innovation that revolutionizes traditional practices. (D)</p> Signup and view all the answers

    What is a key characteristic of radical innovation?

    <p>It often leads to high degrees of uncertainty. (D)</p> Signup and view all the answers

    What role does organizational culture play in innovation?

    <p>It encourages curiosity, collaboration, and experimentation. (D)</p> Signup and view all the answers

    What significant change did Uber's business model bring to urban transportation?

    <p>Challenging traditional taxi service regulations and operations. (A)</p> Signup and view all the answers

    What is the main purpose of leadership in driving innovation?

    <p>To set the vision and enable an empowering environment. (C)</p> Signup and view all the answers

    Which of the following is NOT a characteristic of innovation?

    <p>Reliance exclusively on advanced technologies. (A)</p> Signup and view all the answers

    How is digitization related to innovation?

    <p>Digitization only enhances existing processes without guaranteeing innovation. (C)</p> Signup and view all the answers

    What is the primary function of feedback in the innovation process?

    <p>To facilitate continuous improvement and adaptation. (A)</p> Signup and view all the answers

    What is a key misconception about innovation?

    <p>Invention and innovation are entirely synonymous. (A)</p> Signup and view all the answers

    Flashcards

    What is the Oslo Manual?

    The Oslo Manual is a guide for collecting, reporting and using data on innovation. It provides standardized methods for understanding and measuring innovation across different sectors and countries.

    What is innovation management?

    Innovation management refers to the processes, strategies, and tools used to create, develop, and implement new ideas and solutions within an organization.

    What is a disruptive innovation?

    A disruptive innovation is a new product or service that challenges and eventually replaces existing market leaders. It often targets a new market segment or customer group.

    What is Blue Ocean Strategy?

    Blue ocean strategy involves creating uncontested market space by offering new value propositions that are different from the competition. It aims to create a new market and avoid direct competition.

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    What is The Innovation Book about?

    The Innovation Book explains how to manage ideas and execution for outstanding results. It emphasizes the importance of both creativity and effective implementation.

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    What is the main idea of Reinventing Organizations?

    Reinventing Organizations describes a new model of organization inspired by a higher stage of human consciousness. It encourages collaboration, self-management, and purpose-driven work.

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    What is the purpose of Business Model Generation?

    Business Model Generation provides a framework for creating and testing new business models. It helps entrepreneurs and businesses design, visualize, and implement innovative solutions.

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    What is Dual Transformation about?

    Dual Transformation focuses on how companies can reposition their existing business while simultaneously creating a new future. It emphasizes the need to manage both the present and the future effectively.

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    What is Innovation?

    Innovation is a new idea put into action that adds value.

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    The "New" Factor

    The idea must be new in the specific context where it is applied. Something common in one field might be new in another.

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    The "Done" Factor

    An idea is only innovative once it's been put into action. Simply having an idea isn't enough.

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    The "Value Add" Factor

    The innovation must solve a problem, fulfill a need, or satisfy a desire. It must have a clear purpose.

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    Novelty

    A new and implemented idea, but without a clear purpose or value addition, it's just novelty.

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    Creative Idea

    A new idea with a clear purpose and value, but not yet implemented, is just a creative idea.

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    What Innovation is NOT

    Having two out of the three factors (new, done, value add) is not enough for innovation.

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    Innovation vs. Invention

    The process of creating something new to solve a problem, and successfully bringing it to the market.

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    Creativity

    The ability to generate original ideas, challenge assumptions, and connect seemingly unrelated concepts.

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    Innovation

    The process of implementing and executing creative ideas to achieve a desired outcome.

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    Digitization vs. Innovation

    Simply using technology without significant change to the core process or product.

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    Culture of Innovation

    An organizational culture that encourages risk-taking, experimentation, and collaboration, leading to innovative ideas and solutions.

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    Leadership in Innovation

    Leaders who set a vision, provide guidance and resources, and empower their team to drive innovation.

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    Feedback and Adaptation

    Continuous improvement through feedback from customers, users, and market trends.

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    Thinking Outside the Box

    The ability to think differently, challenge assumptions, and combine ideas to come up with new solutions.

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    Testing and Iterating

    Collecting feedback and iterating based on results is crucial. Small experiments help validate ideas before investing heavily.

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    Agile Methodologies

    Stay flexible and adapt quickly to changing market conditions. Embrace rapid changes rather than being rigid.

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    External Insights

    Seek inspiration beyond your company. Customers, experts, and academics offer valuable perspectives.

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    Prototyping and MVPs

    Create prototypes to test your ideas with real users. Get early feedback and refine before full-scale development.

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    Intellectual Property Protection

    Protect your unique innovations legally. Patents, trademarks, and copyrights can safeguard your business model.

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    Scalability and Long-Term Viability

    Ensure your business model can scale as you grow. Consider long-term goals and resource requirements.

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    Continuous Monitoring

    Continuously monitor market trends and customer feedback. Be prepared to adapt your business model as needed.

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    Innovation Management

    Innovation management involves all the activities needed to introduce new ideas, from brainstorming to implementation and execution.

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    Innovation Management Process

    A structured process that encourages employees to generate ideas, evaluate them, create prototypes, implement them, and ultimately assess the impact of the implemented ideas.

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    Innovation Culture

    A culture that values and promotes new ideas, encourages risk-taking, and fosters an environment where employees feel comfortable sharing their thoughts and suggestions.

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    Ideation

    The phase where ideas are generated and brought to the table. This stage often involves brainstorming sessions, workshops, and idea contests.

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    Idea Evaluation

    This step involves evaluating all the generated ideas, selecting the most promising ones, and making decisions about which ones to move forward with.

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    Prototyping

    Creating working models or prototypes based on the selected ideas. This allows for testing and refining the concept before full-scale implementation.

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    Implementation

    Putting the chosen innovation into practice. This involves deploying the solution within the company or the market.

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    Post-Implementation Assessment

    Analyzing the results of the implemented innovation to assess its effectiveness, identify areas for improvement, and learn lessons for future innovation initiatives.

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    Lean Startup

    A methodology that emphasizes speed, experimentation, and learning from customer feedback in developing and launching new products or services.

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    Give two examples of disruptive innovations and explain how they impacted their industries.

    Uber, a ride-sharing app, challenged the traditional taxi industry by directly connecting drivers and passengers, offering a more convenient and flexible option. Airbnb, a home-sharing platform, disrupted the hospitality industry by offering unique and often more affordable alternatives to hotels.

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    What is radical innovation?

    It involves creating entirely new markets with entirely new technologies. It is disruptive, high-risk, and potentially leads to significant change within a field.

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    Give an example of a radical innovation and explain how it impacted its field.

    SpaceX's reusable rockets revolutionized space exploration by making it more affordable and accessible. Traditional rockets were discarded after a single use, making space travel very expensive. Reusable rockets make it possible to travel into space more frequently and affordably.

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    What is incremental innovation?

    It is a type of innovation where companies introduce new solutions or products that improve existing ones or address specific customer needs without fundamentally changing the industry or market.

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    Give an example of incremental innovation. How did it evolve from existing technologies?

    Apple's iPhone, while a breakthrough in its time, was built on existing technologies like touchscreen displays and mobile internet access, but it combined them in a way that revolutionized the way we use phones.

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    What is sustaining innovation?

    It involves leveraging existing technologies and processes to improve efficiency, reduce costs, or enhance product quality. It aims to improve existing offerings within established markets.

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    Give an example of sustaining innovation and explain how it made a significant impact.

    Toyota introduced the Toyota Production System (TPS), which focused on continuous improvement, minimizing waste, and maximizing efficiency. It was a significant innovation in manufacturing by applying existing principles and tools in a new way.

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    Study Notes

    Innovation Manager Contact Information

    • Name: Dr. Jakub Tomczak
    • Email: [email protected]
    • Consultation Time: Tuesdays, 18:30
    • Consultation Location: Dobra 55, room 0.619
    • Prior consultation arrangement required via email

    Passing the Classes - Exam Details

    • Exam type: Multiple choice (closed questions), and open-ended questions
    • Passing score: 60% correct answers
    • Total questions: 18
    • Multiple choice questions: 16, each worth 1 point
    • Open-ended questions: 2, each worth 2 points
    • Exam duration: 25 minutes

    Test Scoring

    • Score Range: 19-20 points --> 5.0
    • Score Range: 17-18 points --> 4.5
    • Score Range: 15-16 points --> 4.0
    • Score Range: 13-14 points --> 3.5
    • Score Range: 12 points --> 3.0

    Literature

    • Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition
    • The Innovation Book: How to Manage Ideas and Execution for Outstanding Results - Max McKeown
    • Strategic Innovation Management, Joe T., John Wiley & Sons, 2021
    • Innovation and Entrepreneurship, Peter F. Drucker
    • The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators, Jeffrey H. Dyer, Hal B. Gregersen, Clayton M. Christensen
    • Mapping Innovation: A Playbook for Navigating a Disruptive Age, Greg Satell
    • The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business, Clayton M. Christensen
    • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim & Renée Mauborgne
    • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness, Frederic Laloux
    • Creative Construction: The DNA of Sustained Innovation, Gary P. Pisano
    • Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder & Yves Pigneur
    • Running Lean: Iterate from Plan A to a Plan That Works, Ash Maurya
    • The Myths of Innovation, Scott Berkun
    • Dual Transformation: How to Reposition Today's Business While Creating the Future, Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson
    • Cascades: How to Create Transformational Change, Greg Satell

    Innovation – Basic Definition

    • Innovation is the implementation of new ideas that add value

    Innovation Criteria

    • Three conditions must be met for an idea to be considered innovative: New, Done, and Value Add
    • The absence of any one condition voids the idea from being considered innovative

    Condition 1: New

    • For an idea to be considered new in a particular context, it must differ from existing practices
    • Newness is context-dependent - a practice common in one field may be new in another

    Condition 2: Done

    • Implementing an idea is essential to consider it innovative
    • The idea must be successfully implemented and put into use to have a perceptible impact to be innovative

    Condition 3: Adds Value

    • An innovative idea has a clear purpose to meet a specific need, solve a problem, or create value

    What Innovation is Not

    • Novelty: Just being new without adding value
    • Improvement: Incremental tweaks to existing offerings without introducing new technologies or markets

    Innovation ≠ Invention

    • Invention is creating something, while innovation is putting it into successful use in a market
    • Collaboration with entrepreneurs or licensing are essential to make inventions innovative

    Innovation ≠ Creativity

    • Creativity is about conceptualising ideas, while innovation involves implementation
    • Innovation involves executing the idea, bringing it to fruition

    Innovation ≠ Technology

    • Using new technology doesn't automatically signify innovation
    • Digitization is not innovation. Innovation lies in how an idea is implemented

    In Summary

    • Three conditions define innovation: New, Done, and Value Add.
    • Innovation is about implementation, execution and creating value.

    Creativity and Ideas

    • Creativity fuels innovation by generating fresh and original ideas, challenging assumptions, and envisioning new possibilities.
    • Generating incremental and disruptive ideas are the basis for innovation

    Culture of Innovation

    • A strong organizational culture supports innovation through values, attitudes and behaviors that emphasize curiosity, risk-taking, collaboration, and experimentation.
    • It encourages an open and inclusive environment.

    Leadership and Vision

    • Effective leaders set the vision for innovation and provide resources.
    • They drive innovation initiatives by enacting risk-taking, empowering employees, and leading by example.
    • This includes actively fostering trust, and support

    Feedback and Adaptation

    • Innovation requires a continuous feedback loop to adapt to trends, customer needs, and stakeholder input.
    • Learning from successes and failures through feedback is vital

    Effective Risk Management

    • Innovation inherently involves risks and uncertainties. Effective risk management is crucial for ensuring successful outcomes.
    • Processes to identify, assess and manage associated risks related to innovation initiatives are essential

    Exercise: Types of Changes

    • Novelty: A change or development that is new in a specific context
    • Creative Idea: Ideas that are unique and novel, but have not been implemented
    • Improvement: Improvement upon an existing product, practice, or process
    • Invention: The act of creating something new

    Types of Innovation

    • Open Innovation: Encourages collaboration with outside parties.
    • Sustainable Innovation: Addresses long-term environmental concerns
    • Product Innovation: Introducing a new or improved product for a familiar market
    • Process Innovation: Implementation of new or significantly improved methods of production
    • Business Model Innovation: Redefines how businesses create, offer and capture value.
    • Social Innovation: Solutions meant to meet societal needs
    • Digital Innovation: Solutions in the digital domain are innovative
    • Technology Innovation: The adoption of innovative technologies
    • Service Innovation: Innovation and improvement in the service-related space
    • Incremental Innovation: Small improvements to existing products, services or processes targeting existing markets
    • Disruptive Innovation: New technology applied to an existing market with a possibly new value proposition
    • Radical Innovation: Breakthrough innovation establishing new markets and industries with innovative technologies

    Profit Model Configuration

    • Profit Model: How a company makes money
    • Network: Connections with others to create value
    • Process: Methods for efficiently producing work and/or managing existing resources
    • Product System: Complementary products and services that complement the products provided
    • Channel: How offerings are provided to customers
    • Customer Engagement: Interactions with customers to foster relationships
    • Network Structure: Alignment of the organization's talent and assets
    • Product Performance: Distinguishing features, and functionality

    Innovation Cycle Management

    • Identification: Recognising valuable ideas.
    • Prototyping: Developing a prototype or MVP
    • Full implementation: Putting the ideas into practice

    Project in Jira

    • Project management tool
    • Essential information to be recorded in the tool including the product/service description, justification, functional scope, competition analysis, type of innovation, scale, SWOT analysis and monetization technique

    Main Tools for Generating Innovation/Brainstorming

    • Coggle: Digital mind mapping tool
    • MindMeister: Digital mind map tool, allowing more formatting options
    • Miro: A collaborative virtual whiteboard tool ideal for brainstorming
    • Parabol: Tools for retrospection and brainstorming

    Barriers to Innovation

    • Lack of Time: Limited time for creating new ideas
    • Lack of Leadership: Inadequate leadership support for innovation
    • Lack of Resources/Capacity: Insufficient resources and capacity to support innovation efforts
    • Lack of Focus: A lack of clarity in ideas and objectives detracts from innovation
    • No Clear Process: Lack of a defined process for ideation and implementation
    • Fear: Internal fear of failure is a large barrier for innovation
    • Lack of Collaboration: Inefficient team collaboration to support the process
    • Lots of Ideas, No Delivery: Ideas are generated, but not implemented for different reasons like market unavailability or other constraints
    • Short-Term Thinking: Only considering immediate results hinders long-term innovation
    • Lack of Urgency: A lack of urgency for innovation or completing action is another barrier to implementing innovation
    • Process Causes of Innovation Failure: Problem with how ideas are produced.
    • Organizational Causes of Innovation Failure: Issues within the company structure
    • Failure to Understand Why Innovation is Hard: Inability to anticipate problems with innovation
    • Failure to Understand the Customer Adoption Curve: Lack of understanding of different stages in the customer adoption curve
    • Inherent Conflicts: Conflicts occurring between maintaining the status quo and creating new innovations
    • Resistance to Change: Obstacles to adopting or implementing new ideas or processes
    • Inadequate Sponsorship: Lack of adequate support
    • Unrealistic Expectations: Unrealistic expectations.
    • Poor Project Management: Poor project management processes and organizational support
    • Case for change not compelling: Lack of convincing rationale for change
    • Project team lacking skills: Inadequate skillsets within the team
    • Scope expansion/uncertainty: Excessive scope or uncertainty
    • No change management program: Unstructured project implementation
    • No horizontal process view: Unclear view of how changes impact all parts of the organization.
    • IT perspective not integrated: Lack of IT support

    Accelerated Pace of Innovation

    • Data visualization comparing the pace of innovation to industry average.

    Innovation Cycle Management

    • A cyclical visualization illustrating the stages of innovation management.

    Project Management Tools

    • Jira: Project tracking software.
    • Trello: Visual project management tool using Kanban boards

    Q3 Project Overview

    • Project management dashboard displaying project status, timelines, and priorities.

    Innovation Principles

    • Realization of value
    • Future-focused leadership
    • Strategic direction
    • Culture
    • Exploiting insights
    • Managing uncertainty
    • Adaptable structures
    • Systems approach

    Lifecycle of an Innovation

    • Stages for an innovation including Search, Build, Scale, Expand, and Sustain.

    Companies That Are Innovative

    • Empower people while holding them accountable
    • Include skilled people across all levels of the organization
    • Have tools and structures to guide and support the process
    • Articulate a clear vision and strategy
    • Prioratize action rather than just ideas

    Lean Startup Methodology

    • Method for developing products and businesses emphasizing rapid testing and iteration.
    • Designed to minimize risk by building and learning, measure progress and adapt

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    Description

    This quiz tests your understanding of disruptive innovation principles and assessment criteria. You will explore various aspects of innovation, including its definitions, requirements, and the significance of context. Prepare to challenge your knowledge on key concepts and authors related to innovation!

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