Discovering the Power of Self-Perception
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Questions and Answers

Which of the following best describes the self concept?

  • The positivity of one's attitude towards oneself
  • The attitude people hold towards themselves
  • The beliefs about one's own attributes (correct)
  • The idea that we determine our own worth based on how we measure up compared to others

    • What is the difference between self concept and self esteem?

  • Self concept is the beliefs about one's own attributes, while self esteem is the attitude people hold towards themselves (correct)
  • Self concept is the beliefs about one's own attributes, while self esteem is the positivity of one's attitude towards oneself
  • Self concept is the attitude people hold towards themselves, while self esteem is the beliefs about one's own attributes
  • Self concept is the positivity of one's attitude towards oneself, while self esteem is the beliefs about one's own attributes

    • How can marketing affect self esteem?

  • By resolving weaknesses
  • By promoting impulse purchases
  • By triggering social comparison (correct)
  • By altering the self concept

    • What is the ideal self?

    <p>A person's perception of how they should be</p> Signup and view all the answers

    What is the actual self?

    <p>A person's realistic appraisal of their own qualities</p> Signup and view all the answers

    What is the looking-glass self?

    <p>The process of imagining the reaction of others towards oneself</p> Signup and view all the answers

    Which marketing strategy aims to match a consumer's self-concept with a brand?

    <p>Image Congruence Model</p> Signup and view all the answers

    Which level of the Extended Self includes personal possessions like jewelry, car, and clothes?

    <p>Individual level</p> Signup and view all the answers

    What is a person's satisfaction of self linked to in terms of body image?

    <p>Culture's idea of beauty</p> Signup and view all the answers

    Which marketing strategy aims to exploit a consumer's tendency to distort themselves, increasing the gap between the actual and ideal self?

    <p>Body Image/Ideal Beauty</p> Signup and view all the answers

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