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Discovering the Power of Self-Perception

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Discovering the Power of Self-Perception

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Questions and Answers

Which of the following best describes the self concept?

The positivity of one's attitude towards oneself

The attitude people hold towards themselves

The beliefs about one's own attributes (correct)

The idea that we determine our own worth based on how we measure up compared to others

What is the difference between self concept and self esteem?

Self concept is the beliefs about one's own attributes, while self esteem is the attitude people hold towards themselves (correct)

Self concept is the beliefs about one's own attributes, while self esteem is the positivity of one's attitude towards oneself

Self concept is the attitude people hold towards themselves, while self esteem is the beliefs about one's own attributes

Self concept is the positivity of one's attitude towards oneself, while self esteem is the beliefs about one's own attributes

How can marketing affect self esteem?

By resolving weaknesses

By promoting impulse purchases

By triggering social comparison (correct)

By altering the self concept

What is the ideal self?

A person's perception of how they should be Signup and view all the answers

What is the actual self?

A person's realistic appraisal of their own qualities Signup and view all the answers

What is the looking-glass self?

The process of imagining the reaction of others towards oneself Signup and view all the answers

Which marketing strategy aims to match a consumer's self-concept with a brand?

Image Congruence Model Signup and view all the answers

Which level of the Extended Self includes personal possessions like jewelry, car, and clothes?

Individual level Signup and view all the answers

What is a person's satisfaction of self linked to in terms of body image?

Culture's idea of beauty Signup and view all the answers

Which marketing strategy aims to exploit a consumer's tendency to distort themselves, increasing the gap between the actual and ideal self?

Body Image/Ideal Beauty Signup and view all the answers