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Questions and Answers
Which of the following best describes the self concept?
Which of the following best describes the self concept?
- The positivity of one's attitude towards oneself
- The attitude people hold towards themselves
- The beliefs about one's own attributes (correct)
- The idea that we determine our own worth based on how we measure up compared to others
What is the difference between self concept and self esteem?
What is the difference between self concept and self esteem?
- Self concept is the beliefs about one's own attributes, while self esteem is the attitude people hold towards themselves (correct)
- Self concept is the beliefs about one's own attributes, while self esteem is the positivity of one's attitude towards oneself
- Self concept is the attitude people hold towards themselves, while self esteem is the beliefs about one's own attributes
- Self concept is the positivity of one's attitude towards oneself, while self esteem is the beliefs about one's own attributes
How can marketing affect self esteem?
How can marketing affect self esteem?
- By resolving weaknesses
- By promoting impulse purchases
- By triggering social comparison (correct)
- By altering the self concept
What is the ideal self?
What is the ideal self?
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What is the actual self?
What is the actual self?
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What is the looking-glass self?
What is the looking-glass self?
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Which marketing strategy aims to match a consumer's self-concept with a brand?
Which marketing strategy aims to match a consumer's self-concept with a brand?
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Which level of the Extended Self includes personal possessions like jewelry, car, and clothes?
Which level of the Extended Self includes personal possessions like jewelry, car, and clothes?
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What is a person's satisfaction of self linked to in terms of body image?
What is a person's satisfaction of self linked to in terms of body image?
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Which marketing strategy aims to exploit a consumer's tendency to distort themselves, increasing the gap between the actual and ideal self?
Which marketing strategy aims to exploit a consumer's tendency to distort themselves, increasing the gap between the actual and ideal self?
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