Dimensions of Communication Overview
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Questions and Answers

What is the primary goal of feedback in communication?

  • To generate new ideas
  • To confirm understanding (correct)
  • To give the sender recognition
  • To establish authority

Interpersonal skills are only important in workplace settings.

False (B)

Name two components of effective interpersonal communication.

Communication and teamwork

What is the primary focus of intrapersonal communication?

<p>Communication within oneself (D)</p> Signup and view all the answers

Public communication involves giving out a speech before a live or virtual _______.

<p>audience</p> Signup and view all the answers

Match the following interpersonal skills with their descriptions:

<p>Communication = Oral and listening capabilities Courtesy = Showing respect and manners Integrity = Being honest and ethical Positive attitude = Having optimism and enthusiasm</p> Signup and view all the answers

Intrapersonal communication can occur without any external interaction.

<p>True (A)</p> Signup and view all the answers

Which of the following is NOT mentioned as an interpersonal skill?

<p>Technical expertise (A)</p> Signup and view all the answers

What role does feedback play in intrapersonal communication?

<p>Feedback helps in discarding certain ideas and replacing them with others during self-reflection.</p> Signup and view all the answers

Interpersonal communication is often used to help build a context of __________.

<p>understanding</p> Signup and view all the answers

Public communication is primarily sender-focused.

<p>True (A)</p> Signup and view all the answers

What are the two types of questions that can be used for feedback?

<p>Closed ended and open ended questions</p> Signup and view all the answers

Which of the following is a function of interpersonal communication?

<p>To gain and share information (D)</p> Signup and view all the answers

What can cause extreme emotions during communication?

<p>Misinterpretation of the message (B)</p> Signup and view all the answers

Filtering in communication always improves the message clarity.

<p>False (B)</p> Signup and view all the answers

Match the types of communication with their definitions:

<p>Intrapersonal = Communication with oneself Interpersonal = Communication between two or more individuals Mediated = Communication through digital platforms Public = Communication directed at a large audience</p> Signup and view all the answers

Self-disclosure is not important in interpersonal communication.

<p>False (B)</p> Signup and view all the answers

What is one key reason people engage in interpersonal communication?

<p>To establish an identity</p> Signup and view all the answers

In the phrase ‘May God Bless You,’ the meaning can change based on __________.

<p>context</p> Signup and view all the answers

Too much information can lead to _______ in communication.

<p>confusion</p> Signup and view all the answers

Match the barriers to effective communication with their descriptions:

<p>Emotions = Hinders clarity and may cause misinterpretations Filtering = Manipulates the original message for favorability Information Overload = Exceeds processing capacity leading to confusion Lack of Feedback = Prevents understanding of the message's reception</p> Signup and view all the answers

Which of the following is NOT a reason for engaging in interpersonal communication?

<p>Create barriers to effective communication (B)</p> Signup and view all the answers

Interpersonal communication is solely about expressing one's own needs.

<p>False (B)</p> Signup and view all the answers

Provide one example of a barrier to effective interpersonal communication.

<p>Emotions</p> Signup and view all the answers

Which type of media includes newspapers and magazines?

<p>Print Media (B)</p> Signup and view all the answers

Broadcast media includes digital platforms such as websites and podcasts.

<p>False (B)</p> Signup and view all the answers

What is the primary purpose of promotion in media?

<p>To inform, attract attention, create interest, generate desire, and persuade others.</p> Signup and view all the answers

An _________ is a paid message conveyed in a publication or broadcast.

<p>advertisement</p> Signup and view all the answers

Match the following media types with their characteristics:

<p>Print Media = Includes daily newspapers and magazines Broadcast Media = Consists of radio and television Electronic Media = Includes billboards and video displays Direct Mail = Advertising sent directly to consumers</p> Signup and view all the answers

What does 'audience profile' refer to?

<p>The demographics and other factors of an audience (A)</p> Signup and view all the answers

Hoardings are a type of print media.

<p>False (B)</p> Signup and view all the answers

Name one example of broadcast media.

<p>Radio or television</p> Signup and view all the answers

What does 'Cumulative Audience' refer to?

<p>The sum of exposure to all media in a campaign (C)</p> Signup and view all the answers

Coverage is greater than exposure.

<p>False (B)</p> Signup and view all the answers

What is the definition of demographics?

<p>Description of a population in terms of sex, age, family size, occupation, etc.</p> Signup and view all the answers

____________ is the number of times an audience has an opportunity to see or hear the message over a period of time.

<p>Frequency</p> Signup and view all the answers

Match the terms with their definitions:

<p>Copy = Words and illustrations in an advertisement Duplication = Overlap between different media Impact = Effect on recognition and memory Flexibility = Scope for variation in creativity</p> Signup and view all the answers

Which of the following best describes 'Commercial'?

<p>An advertisement message broadcast on T.V. (C)</p> Signup and view all the answers

Demographics include details such as age and occupation.

<p>True (A)</p> Signup and view all the answers

Define exposure in the context of media communication.

<p>The opportunity for the target audience to see, hear, or read the message.</p> Signup and view all the answers

What is the primary purpose of a jingle in advertising?

<p>To create an advertisement message set to music (D)</p> Signup and view all the answers

Selectivity refers to the ability of the medium to reach a target audience based on various factors.

<p>True (A)</p> Signup and view all the answers

What does 'reach' indicate in advertising media?

<p>The capability of the medium to reach the target audience.</p> Signup and view all the answers

The ________ refers to the displays at retail outlets.

<p>point-of-purchase</p> Signup and view all the answers

Match the following terms with their definitions:

<p>Intensity = Degree of thoroughness of audience's perception Layout = Presentation style of advertisement copy Schedule = Program for media use Visual = Illustrations in the advertisement copy</p> Signup and view all the answers

Which of the following is NOT a characteristic of media differences?

<p>Monetary cost (B)</p> Signup and view all the answers

Print media can be reread after some time has passed.

<p>True (A)</p> Signup and view all the answers

What does the term 'spots' refer to in advertising?

<p>The time allocated for advertisement on radio or television.</p> Signup and view all the answers

Flashcards

What is intrapersonal communication?

Communication that takes place within oneself, including thoughts, feelings, and internal dialogue.

What is the main function of intrapersonal communication?

To process information from the environment, interpret it, and give it meaning.

Interpersonal communication

Communication between two or more people, involving direct interaction and exchange of messages.

Functions of interpersonal communication

Interpersonal communication serves multiple purposes, including gaining and sharing information, building understanding, and developing relationships.

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Gaining and sharing information

Interpersonal communication allows us to acquire knowledge about others through observation, active inquiry, and interactive exchange.

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Context of understanding

Interpersonal communication helps us understand the meaning behind words and actions based on context.

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Self-disclosure in interpersonal communication

Sharing personal information with another person to build trust and intimacy.

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Intercultural communication

Communication between individuals from different cultures, often presenting challenges and opportunities.

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Identity Establishment

Using communication to shape and present who we are.

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Interpersonal Communication Needs

We communicate to express our emotions, needs, and build relationships.

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Emotional Barriers

Strong emotions can lead to misinterpreting messages, hindering effective communication.

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Information Filtering

Manipulating information communicated to make it more favorable to the receiver.

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Information Overload

Too much information on the same topic can make understanding difficult.

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Effective Communication

Clear, concise communication that is understood by both the sender and receiver.

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Make decisions and solve problems

Communication is vital for collaborating, sharing ideas, and finding solutions.

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Interpersonal Needs

People communicate to connect, express themselves, understand others, and fulfill their social needs.

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Receiver's Perspective

Understanding a message fully by putting yourself in the sender's shoes.

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Feedback

Sender's way of confirming understanding using closed questions, open ended questions or summarizing the message.

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Interpersonal Skills

Abilities to communicate effectively and manage interactions with others.

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Public Communication

Delivering a speech to a live or virtual audience in a captivating way.

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Objectives of Public Communication

To develop and deliver the best speech possible, becoming a confident and persuasive speaker.

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Public Speaking

Public communication where one person conveys information to an audience, often to inform, persuade, build relationships, or encourage dialogue.

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Sender-Focused

In public communication, the focus is on the speaker delivering the message.

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Promotion

The use of media to communicate messages that inform, attract attention, create interest, generate desire, and persuade others about a product or service.

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Print Media

Includes newspapers, magazines, and periodicals that carry articles, news, and advertisements.

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Broadcast Media

Radio and television that transmit messages through the atmosphere to viewers and listeners.

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Electronic Media

Includes audio and video tapes, billboards, signs, displays, and audio-visual presentations.

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Advertisement

Paid space in a publication or time during a broadcast used to convey a message.

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Direct Mail

A type of advertising where the advertiser pays for space to send messages directly to individuals.

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Audience

The people who see, hear, or read messages in the media.

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Audience Profile

The characteristics of the audience, including demographics, literacy, attitudes, interests, and social and economic location.

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Campaign

A planned, timed program using media (one or more) to promote or communicate. It often includes repetition and variety.

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Circulation

The number of copies of a newspaper, journal, or magazine sold.

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Commercial

An advertisement message broadcast on television.

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Copy

The text and illustrations appearing in an advertisement. It converts a message into a tangible form.

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Coverage (vs. Exposure)

The number of people from the target audience who see, hear, or read the message. It's less than exposure because not everyone who sees a message actually pays attention to it.

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Cumulative Audience

The total number of people exposed to all media in a campaign.

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Demographics

A description of a population (market or audience) based on characteristics like sex, age, family size, and occupation.

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Duplication

The overlap in audience reached by different media channels.

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Intensity

The level of engagement an audience has with an advertisement, measured by how well they see, hear, or read it.

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Jingle

A short, memorable song used in advertising, typically broadcast on radio.

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Layout

The arrangement of elements in an advertisement, including text, images, and spacing.

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P.O.P Display

Displays placed at points of purchase (retail stores) to attract customers.

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Reach

The number of people an advertisement has the potential to reach, similar to exposure.

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Schedule

The plan for using different media, including the sequence, dates, and times.

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Selectivity

The ability of a medium to target a specific audience based on factors like location, demographics, or interests.

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Spots

Time slots for advertisements on radio or TV.

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Study Notes

Dimensions of Communication

  • Communication is categorized into intra-personal, interpersonal, group, public, mediated, and intercultural mass communication.

I. Intra-personal Communication

  • Intrapersonal communication occurs within the body systems.
  • It's the base of human communication.
  • It involves messages exchanged between the brain and the body's sense organs.
  • It includes self-reflection and decision-making processes, evaluating options before acting.
  • The sender and receiver are the same person.
  • The message consists of thoughts and feelings.
  • The channel is the brain, processing thoughts and feelings.
  • Thoughts are evaluated and discarded or replaced with new ones.

II. Interpersonal Communication

  • Interpersonal communication is aimed at many reasons.
  • It involves communication between two or more people.

Functions of Interpersonal Communication

  • To gain and share information
  • To build a context for understanding
  • To establish identity
  • To make decisions and solve problems
  • Interpersonal needs include expressing feelings as well as receiving needs from others.

Barriers against Effective Interpersonal Communication

  • Emotions: Emotions can hinder effective communication, leading to misinterpretations or reactions due to strong feelings.
  • Filtering: The sender manipulates the information given to the recipient, altering the message to receive a favorable response.
  • Overloaded with Information: Too much information can confuse the receiver and make it harder to process the information in a clear manner.
  • Defensiveness: The receiver feels threatened or in a disadvantaged position and responds with an attack.

Additional Information

  • Cultural Differences: Cultural differences can cause communication issues due to differences in customs and traditions.
  • Jargon: Technical language can be confusing for those unfamiliar with it.

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Related Documents

Dimensions Of Communication PDF

Description

Explore the different dimensions of communication, including intra-personal and interpersonal communication. This quiz will cover how these forms of communication operate and their significance in human interaction. Test your understanding of communication processes and their functions.

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