Dimensions of Communication Overview
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Questions and Answers

What is the primary goal of feedback in communication?

  • To generate new ideas
  • To confirm understanding (correct)
  • To give the sender recognition
  • To establish authority

    • Interpersonal skills are only important in workplace settings.

    False

    Name two components of effective interpersonal communication.

    Communication and teamwork

    What is the primary focus of intrapersonal communication?

    <p>Communication within oneself</p> Signup and view all the answers

    Public communication involves giving out a speech before a live or virtual _______.

    <p>audience</p> Signup and view all the answers

    Match the following interpersonal skills with their descriptions:

    <p>Communication = Oral and listening capabilities Courtesy = Showing respect and manners Integrity = Being honest and ethical Positive attitude = Having optimism and enthusiasm</p> Signup and view all the answers

    Intrapersonal communication can occur without any external interaction.

    <p>True</p> Signup and view all the answers

    Which of the following is NOT mentioned as an interpersonal skill?

    <p>Technical expertise</p> Signup and view all the answers

    What role does feedback play in intrapersonal communication?

    <p>Feedback helps in discarding certain ideas and replacing them with others during self-reflection.</p> Signup and view all the answers

    Interpersonal communication is often used to help build a context of __________.

    <p>understanding</p> Signup and view all the answers

    Public communication is primarily sender-focused.

    <p>True</p> Signup and view all the answers

    What are the two types of questions that can be used for feedback?

    <p>Closed ended and open ended questions</p> Signup and view all the answers

    Which of the following is a function of interpersonal communication?

    <p>To gain and share information</p> Signup and view all the answers

    What can cause extreme emotions during communication?

    <p>Misinterpretation of the message</p> Signup and view all the answers

    Filtering in communication always improves the message clarity.

    <p>False</p> Signup and view all the answers

    Match the types of communication with their definitions:

    <p>Intrapersonal = Communication with oneself Interpersonal = Communication between two or more individuals Mediated = Communication through digital platforms Public = Communication directed at a large audience</p> Signup and view all the answers

    Self-disclosure is not important in interpersonal communication.

    <p>False</p> Signup and view all the answers

    What is one key reason people engage in interpersonal communication?

    <p>To establish an identity</p> Signup and view all the answers

    In the phrase ‘May God Bless You,’ the meaning can change based on __________.

    <p>context</p> Signup and view all the answers

    Too much information can lead to _______ in communication.

    <p>confusion</p> Signup and view all the answers

    Match the barriers to effective communication with their descriptions:

    <p>Emotions = Hinders clarity and may cause misinterpretations Filtering = Manipulates the original message for favorability Information Overload = Exceeds processing capacity leading to confusion Lack of Feedback = Prevents understanding of the message's reception</p> Signup and view all the answers

    Which of the following is NOT a reason for engaging in interpersonal communication?

    <p>Create barriers to effective communication</p> Signup and view all the answers

    Interpersonal communication is solely about expressing one's own needs.

    <p>False</p> Signup and view all the answers

    Provide one example of a barrier to effective interpersonal communication.

    <p>Emotions</p> Signup and view all the answers

    Which type of media includes newspapers and magazines?

    <p>Print Media</p> Signup and view all the answers

    Broadcast media includes digital platforms such as websites and podcasts.

    <p>False</p> Signup and view all the answers

    What is the primary purpose of promotion in media?

    <p>To inform, attract attention, create interest, generate desire, and persuade others.</p> Signup and view all the answers

    An _________ is a paid message conveyed in a publication or broadcast.

    <p>advertisement</p> Signup and view all the answers

    Match the following media types with their characteristics:

    <p>Print Media = Includes daily newspapers and magazines Broadcast Media = Consists of radio and television Electronic Media = Includes billboards and video displays Direct Mail = Advertising sent directly to consumers</p> Signup and view all the answers

    What does 'audience profile' refer to?

    <p>The demographics and other factors of an audience</p> Signup and view all the answers

    Hoardings are a type of print media.

    <p>False</p> Signup and view all the answers

    Name one example of broadcast media.

    <p>Radio or television</p> Signup and view all the answers

    What does 'Cumulative Audience' refer to?

    <p>The sum of exposure to all media in a campaign</p> Signup and view all the answers

    Coverage is greater than exposure.

    <p>False</p> Signup and view all the answers

    What is the definition of demographics?

    <p>Description of a population in terms of sex, age, family size, occupation, etc.</p> Signup and view all the answers

    ____________ is the number of times an audience has an opportunity to see or hear the message over a period of time.

    <p>Frequency</p> Signup and view all the answers

    Match the terms with their definitions:

    <p>Copy = Words and illustrations in an advertisement Duplication = Overlap between different media Impact = Effect on recognition and memory Flexibility = Scope for variation in creativity</p> Signup and view all the answers

    Which of the following best describes 'Commercial'?

    <p>An advertisement message broadcast on T.V.</p> Signup and view all the answers

    Demographics include details such as age and occupation.

    <p>True</p> Signup and view all the answers

    Define exposure in the context of media communication.

    <p>The opportunity for the target audience to see, hear, or read the message.</p> Signup and view all the answers

    What is the primary purpose of a jingle in advertising?

    <p>To create an advertisement message set to music</p> Signup and view all the answers

    Selectivity refers to the ability of the medium to reach a target audience based on various factors.

    <p>True</p> Signup and view all the answers

    What does 'reach' indicate in advertising media?

    <p>The capability of the medium to reach the target audience.</p> Signup and view all the answers

    The ________ refers to the displays at retail outlets.

    <p>point-of-purchase</p> Signup and view all the answers

    Match the following terms with their definitions:

    <p>Intensity = Degree of thoroughness of audience's perception Layout = Presentation style of advertisement copy Schedule = Program for media use Visual = Illustrations in the advertisement copy</p> Signup and view all the answers

    Which of the following is NOT a characteristic of media differences?

    <p>Monetary cost</p> Signup and view all the answers

    Print media can be reread after some time has passed.

    <p>True</p> Signup and view all the answers

    What does the term 'spots' refer to in advertising?

    <p>The time allocated for advertisement on radio or television.</p> Signup and view all the answers

    Study Notes

    Dimensions of Communication

    • Communication is categorized into intra-personal, interpersonal, group, public, mediated, and intercultural mass communication.

    I. Intra-personal Communication

    • Intrapersonal communication occurs within the body systems.
    • It's the base of human communication.
    • It involves messages exchanged between the brain and the body's sense organs.
    • It includes self-reflection and decision-making processes, evaluating options before acting.
    • The sender and receiver are the same person.
    • The message consists of thoughts and feelings.
    • The channel is the brain, processing thoughts and feelings.
    • Thoughts are evaluated and discarded or replaced with new ones.

    II. Interpersonal Communication

    • Interpersonal communication is aimed at many reasons.
    • It involves communication between two or more people.

    Functions of Interpersonal Communication

    • To gain and share information
    • To build a context for understanding
    • To establish identity
    • To make decisions and solve problems
    • Interpersonal needs include expressing feelings as well as receiving needs from others.

    Barriers against Effective Interpersonal Communication

    • Emotions: Emotions can hinder effective communication, leading to misinterpretations or reactions due to strong feelings.
    • Filtering: The sender manipulates the information given to the recipient, altering the message to receive a favorable response.
    • Overloaded with Information: Too much information can confuse the receiver and make it harder to process the information in a clear manner.
    • Defensiveness: The receiver feels threatened or in a disadvantaged position and responds with an attack.

    Additional Information

    • Cultural Differences: Cultural differences can cause communication issues due to differences in customs and traditions.
    • Jargon: Technical language can be confusing for those unfamiliar with it.

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    Related Documents

    Dimensions Of Communication PDF

    Description

    Explore the different dimensions of communication, including intra-personal and interpersonal communication. This quiz will cover how these forms of communication operate and their significance in human interaction. Test your understanding of communication processes and their functions.

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