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Digitalization in Manufacturing
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Digitalization in Manufacturing

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Questions and Answers

What is the primary focus of dormakaba's services?

  • Manufacturing traditional locks
  • Selling digital surveillance equipment
  • Manufacturing building materials
  • Providing smart and secure access solutions (correct)

    • How has digitalization affected the building and security industry?

  • It has slowed down the innovation process.
  • It has eliminated the need for physical locks.
  • It has made buildings less flexible.
  • It has changed procedures and business models. (correct)

    • What is one key benefit of the digital platform 'dormakaba exivo'?

  • It replaces all traditional security measures.
  • It enables electronic access management for flexible space usage. (correct)
  • It is exclusively for physical lock installation.
  • It only provides paid services for access management.

    • What significant change occurs in the relationships among stakeholders in the digitalization process?

    <p>Suppliers become partners, and customers may become competitors.</p> Signup and view all the answers

    Which of the following describes a potential outcome of adopting new digital business models?

    <p>Creation of new business ecosystems and value chains.</p> Signup and view all the answers

    What is indicated by the Business Model Profit Schema in dormakaba's new models?

    <p>Some physical components or services can be provided at low costs.</p> Signup and view all the answers

    What role do digital technologies play in manufacturing companies?

    <p>They enable process optimization and networking.</p> Signup and view all the answers

    How long has dormakaba been a provider of access solutions?

    <p>Over 150 years</p> Signup and view all the answers

    What approach is dormakaba implementing to integrate digital technologies with its core business?

    <p>Dual transformation approach</p> Signup and view all the answers

    What specific benefit do mobile access solutions provide to customers in the hospitality sector?

    <p>Granting access via mobile devices</p> Signup and view all the answers

    How does dormakaba enhance the customer experience with digital tools?

    <p>Through the development of online partner portals</p> Signup and view all the answers

    What technological advancement has dormakaba recognized early on for customer interactions?

    <p>Virtual Reality (VR)</p> Signup and view all the answers

    What is a key feature of the 'Virtual Design Center' created by dormakaba?

    <p>Platform for virtual presentations and tours</p> Signup and view all the answers

    In terms of product innovation, what is the transformation dormakaba focuses on?

    <p>Creating product-service systems with digital enhancements</p> Signup and view all the answers

    What is the primary goal of dormakaba's digital initiatives?

    <p>To create networked platforms for new business models</p> Signup and view all the answers

    Which of the following is not a way dormakaba interacts with its customers?

    <p>Social media marketing strategies</p> Signup and view all the answers

    What is a key factor identified by dormakaba for realizing new business models?

    <p>Ecosystem integration</p> Signup and view all the answers

    Which of the following is NOT mentioned as a criterion for promising cooperation partners?

    <p>Innovative marketing strategies</p> Signup and view all the answers

    How does digital solutions impact buildings according to the content?

    <p>They enhance the flexibility of buildings and their use.</p> Signup and view all the answers

    What type of business models are emerging in relation to delivery services?

    <p>Direct access delivery models</p> Signup and view all the answers

    Which feature does the Mobile Key solution provide for hotel customers?

    <p>Online check-in eliminating front desk visits</p> Signup and view all the answers

    What aspect of the hotel access solutions has the potential for disruption?

    <p>Customer benefits, resources, processes, and earnings model</p> Signup and view all the answers

    What is a primary benefit of mobile access solutions in hotels for customers?

    <p>Online loyalty rewards</p> Signup and view all the answers

    What does dormakaba aim to achieve through ecosystem integration?

    <p>Realizing promising innovations and partnerships</p> Signup and view all the answers

    What is the primary benefit of the online check-in service for hotel guests?

    <p>It enables direct access to hotel rooms without front desk interaction.</p> Signup and view all the answers

    What aspect is crucial for hotel chains to enhance customer loyalty?

    <p>Direct bookings through the hotel chain's website.</p> Signup and view all the answers

    What new resource is required for implementing the online check-in service?

    <p>Additional customer preference information in the database.</p> Signup and view all the answers

    What does the software development kit (SDK) provided by dormakaba enable?

    <p>Integration of mobile phone functionalities with room locking systems.</p> Signup and view all the answers

    How does the 'Mobile Key' solution benefit hotel guests?

    <p>It eliminates the need for physical check-in at the front desk.</p> Signup and view all the answers

    What type of contract regulates the use of mobile key licenses?

    <p>Service contract.</p> Signup and view all the answers

    How has dormakaba achieved access to the online check-in functionality for over 20 million hotel chain customers?

    <p>By integrating the SDK without cost to the hotel chains.</p> Signup and view all the answers

    What is the overall impact of the mobile check-in service on the hotel industry?

    <p>It strengthens customer loyalty and increases repeat bookings.</p> Signup and view all the answers

    What is the primary benefit of the exivo platform for SportsNow?

    <p>It facilitates integration of access control in the cloud solution.</p> Signup and view all the answers

    Which feature does the exivo platform offer in relation to membership management?

    <p>Instant revocation of access for fee defaults.</p> Signup and view all the answers

    What role does dormakaba's partner network play in the implementation of access control systems?

    <p>They handle planning, installation, and maintenance.</p> Signup and view all the answers

    What was provided to SportsNow by dormakaba to aid in integrating the exivo platform?

    <p>A free Software Development Kit (SDK).</p> Signup and view all the answers

    How did the integration of exivo impact SportsNow's subscription model?

    <p>It allowed for the introduction of a Premium Enterprise package.</p> Signup and view all the answers

    What potential service improvement could SportsNow offer through the cloud-based access solution?

    <p>Analyzing access data for service optimization.</p> Signup and view all the answers

    What new service operations could be supported by the optimized access management system?

    <p>Managing cleaning staff and supply deliveries.</p> Signup and view all the answers

    What specific benefit can customers gain from tracking utilization through the exivo platform?

    <p>Optimal management of supplies like towels.</p> Signup and view all the answers

    Study Notes

    Digitalization in Manufacturing

    • Digitalization goes beyond process optimization and enables new business models for manufacturers.
    • Manufacturing companies need to adapt to changing markets and value chains influenced by digital players like Google, Apple, Amazon, and Paypal.

    dormakaba: Example of Digital Transformation

    • dormakaba is a global provider of smart and secure access solutions with a traditional focus on product lines.
    • They are adopting a "dual transformation" approach by exploring digital technologies for customer collaboration, product networking, and internal collaboration.

    Networked Customers and Partners

    • dormakaba offers online product configuration and partner portals for continuous exchange.
    • They utilize VR technology with a "Virtual Design Center" to showcase products and collaborate with customers.

    Networked Products

    • dormakaba focuses on mobile access solutions, such as mobile keys using smartphones, tablets, and smartwatches.
    • Hospitality sector, especially hotels, are early adopters of these solutions with functionalities like virtual room keys and hotel apps.
    • Existing mechanical products can be upgraded with digital add-on functions, transforming them into product-service systems.
    • dormakaba views ecosystem integration with partners as key to realizing new business models.

    Criteria for Partner Selection

    • Relevance of access management (e.g., hotel rooms, sports facilities)
    • Added value for end-customers through individual solutions or functions
    • Existing or feasible superior platform or mobile app for customer interaction.

    Building Management

    • Digital solutions impact building flexibility and management.
    • dormakaba sees Building Management as an important business area for door locking systems and access control.
    • New business models emerge such as "Delivery Service" (e.g., Amazon Key).
    • dormakaba explores offering a platform for access solutions integrated into existing logistics ecosystems.

    Mobile Access Solution: Hotel Room Example

    • This example demonstrates a business model with disruptive potential in the hotel industry.
    • Customer benefits include online check-in for reward program members via "Mobile Key" solution, eliminating front-desk interaction.
    • New resources and processes involve customer databases, system maintenance, and interfaces between mobile phones and hotel locking systems provided by dormakaba in an SDK.
    • Revenue Model: dormakaba provides the SDK for free to enable over 20 million hotel chain customers to access the functionality.
    • Revenue is earned through mobile key licenses, planning, installation and maintenance services with the hardware acting as an "enabler."
    • Increased customer loyalty and hotel stays are potential benefits due to the free, convenient online service.

    Mobile Access Solution: SportsNow Example

    • dormakaba's exivo platform allows SportsNow to integrate access control into their cloud solution.
    • This enables simple member management functions.
    • SportsNow benefits from increased membership acquisition and retention through the integration of exivo.
    • dormakaba provides the SDK to SportsNow for free, generating revenue only from Mobile Key user licenses.
    • SportsNow can potentially offer new service packages due to the integrated access solutions.

    Disruptive Potential: Expanding Business Models

    • The "Mobile Key" solution offers a new, integrated, and convenient experience for hotel guests.
    • SportsNow’s integration of exivo drives value for their customers by streamlining member management and potentially expanding their offerings.
    • Cloud-based access solutions enable new opportunities for data collection and analysis, leading to improved operational efficiency and customer service in various areas.
    • The potential for expanding access management systems to include functionalities like cleaning staff, supply management, and wellness area utilization is significant.

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    Related Documents

    Beckenbauer et al (2019) - Veränderung der Ertragsmodelle durch digitale Produkt-Service-Systeme.pdf

    Description

    Explore how digitalization is transforming the manufacturing sector by enabling new business models and enhancing collaboration. This quiz discusses dormakaba's dual transformation approach and their innovative use of technology to connect with customers and partners.

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