Digital Transformation Strategies Quiz

Session 6: Digital Strategy and Business Process Transformation

• Course: Two-year MSc Digital Strategy
• Course Coordinator: Nabila BOUKEF, Ph.D., Associate Professor in Information Systems and Digital Transformation, SKEMA Business School
• Session Focus: Digital strategy and business process transformation
• Session Outline: Transform your business, business processes and business process management, process decomposition exercise, individual assignment, business process reengineering, practice exercise, teamwork assignment

Course Schedule

• Session 1: Rethinking strategy in the digital era
• Session 2: Digital strategy formulation
• Session 3: Strategy approaches and ambidexterity strategy
• Session 4: Digital platforms strategies
• Session 5: Differentiation strategies and competition in the sharing economy
• Session 6: Digital strategy and Business process transformation
• Session 7: Building digital capabilities and creating digital leadership
• Session 8: Digital strategy execution in practice: Fostering innovation in the digital era

Drivers of Digital Transformation

• Analyzing the rules of the game: Understanding opportunities enabled by digital technologies
• Create competitive advantage: Developing a competitive edge with digital technologies
• Strategy approach: Adapting strategy with the constraints of the competitive environment
• Digital growth: Creating a sustainable competitive advantage

How Digital Technologies Improve Productivity

• Efficiency: Producing the same or more output with reduced resources or producing more output with the same or reduced resources.
• Effectiveness: Improving the quality or type of output beyond what was previously possible.

Transforming Business for Customers

• Clear and transformative ambition: A well-defined goal for digital transformation.
• Creation of competitive advantage: Creating a stronger position through digital technologies.
• Creating value for customers: Delivering customer value through digital transformation.

Use of AI to Improve an Activity: AI-enhanced Recruitment Process

• Speed up the process: Automating time-consuming tasks like resume screening, candidate matching, and initial interviews.
• Improve efficiency and accuracy: Enhancing the recruitment process through better efficiency and increased accuracy.
• Faster decision-making: Enabling companies to make better decisions more quickly.

Improve Data Flow Among Activities: Hospital Management and Patient Care

• Traditional Process: Anamnesis, physician analysis, treatment, and documentation.
• AI-Integrated Process: Using EHR systems, cognitive agents, voice-based engagement for better data extraction, diagnosis, and treatment. This reduces documentation time while increasing efficiency.

Improve Control of Activities

• Example 1: Audi's AI-based crack detection system in Ingolstadt and Neckarsulm.

Use of Automation: Using Chatbots to Interact with Customers

• Handle routine queries: AI chatbots can handle routine customer inquiries. providing 24/7 support.
• Focus human agents: Freeing human agents to focus on complex issues.

Improve Procedures: AI-Improved Fraud Detection in Banking

• Automate complex tasks: Automating tasks to enable real-time monitoring for unusual patterns and anomalies.
• Enhance accuracy: Enhancing accuracy and efficiency of the process.
• Increase speed: Increasing speed of procedures.
• Improved scalability: Handling larger volumes of transactions and fraud cases without needing a proportional increase in human resources.
• Proactive prevention: Preventing fraud rather than just reacting to it.

Business Process Decomposition - Steps

• Write the process as-it-is: Map the process
• Analyze the process: Identify problems related to the process
• Revise the process: Implement changes to improve the process and create a competitive advantage
• Write the new process: Document the improved process.
• Improved customer experience: Explain how the process creates value for customers.

Travel Plan Quote Process Decomposition

• Initiation: Receipt of an email request for a travel itinerary.
• Credit Card Validation: Check the validity of the submitted credit card information; if issues, stop.
• Reservation Check: Check for hotel, flight, and car reservations.
• Price Evaluation: Evaluate reservations for the best price.
• Data Collection: Collect all necessary booking details (hotel, flight, car).
• Confirmation: Send confirmation to the client.

Business Process Components

• Process Owner: Person responsible for managing the process and achieving goals. Solving problems and negotiating improvements.
• Scope/Mission: Understanding the purpose of the process from the client's and organization's perspective.
• Inputs: Suppliers and related activities supplying products or services used in the process.
• Outputs: Products or services provided to clients.

Test your knowledge on how digital technologies transform business processes and create competitive advantages. This quiz covers key concepts including AI in recruitment, digital strategy execution, and the importance of IT integration. Challenge yourself to see how well you understand these pivotal topics.