Digital Transformation Strategies Quiz

Study Notes

Course: Two-year MSc Digital Strategy
Course Coordinator: Nabila BOUKEF, Ph.D., Associate Professor in Information Systems and Digital Transformation, SKEMA Business School
Session Focus: Digital strategy and business process transformation
Session Outline: Transform your business, business processes and business process management, process decomposition exercise, individual assignment, business process reengineering, practice exercise, teamwork assignment

Session 1: Rethinking strategy in the digital era
Session 2: Digital strategy formulation
Session 3: Strategy approaches and ambidexterity strategy
Session 4: Digital platforms strategies
Session 5: Differentiation strategies and competition in the sharing economy
Session 6: Digital strategy and Business process transformation
Session 7: Building digital capabilities and creating digital leadership
Session 8: Digital strategy execution in practice: Fostering innovation in the digital era

Analyzing the rules of the game: Understanding opportunities enabled by digital technologies
Create competitive advantage: Developing a competitive edge with digital technologies
Strategy approach: Adapting strategy with the constraints of the competitive environment
Digital growth: Creating a sustainable competitive advantage

Efficiency: Producing the same or more output with reduced resources or producing more output with the same or reduced resources.
Effectiveness: Improving the quality or type of output beyond what was previously possible.

Clear and transformative ambition: A well-defined goal for digital transformation.
Creation of competitive advantage: Creating a stronger position through digital technologies.
Creating value for customers: Delivering customer value through digital transformation.

Speed up the process: Automating time-consuming tasks like resume screening, candidate matching, and initial interviews.
Improve efficiency and accuracy: Enhancing the recruitment process through better efficiency and increased accuracy.
Faster decision-making: Enabling companies to make better decisions more quickly.

Traditional Process: Anamnesis, physician analysis, treatment, and documentation.
AI-Integrated Process: Using EHR systems, cognitive agents, voice-based engagement for better data extraction, diagnosis, and treatment. This reduces documentation time while increasing efficiency.

Example 1: Audi's AI-based crack detection system in Ingolstadt and Neckarsulm.

Handle routine queries: AI chatbots can handle routine customer inquiries. providing 24/7 support.
Focus human agents: Freeing human agents to focus on complex issues.

Automate complex tasks: Automating tasks to enable real-time monitoring for unusual patterns and anomalies.
Enhance accuracy: Enhancing accuracy and efficiency of the process.
Increase speed: Increasing speed of procedures.
Improved scalability: Handling larger volumes of transactions and fraud cases without needing a proportional increase in human resources.
Proactive prevention: Preventing fraud rather than just reacting to it.

Write the process as-it-is: Map the process
Analyze the process: Identify problems related to the process
Revise the process: Implement changes to improve the process and create a competitive advantage
Write the new process: Document the improved process.
Improved customer experience: Explain how the process creates value for customers.

Initiation: Receipt of an email request for a travel itinerary.
Credit Card Validation: Check the validity of the submitted credit card information; if issues, stop.
Reservation Check: Check for hotel, flight, and car reservations.
Price Evaluation: Evaluate reservations for the best price.
Data Collection: Collect all necessary booking details (hotel, flight, car).
Confirmation: Send confirmation to the client.

Process Owner: Person responsible for managing the process and achieving goals. Solving problems and negotiating improvements.
Scope/Mission: Understanding the purpose of the process from the client's and organization's perspective.
Inputs: Suppliers and related activities supplying products or services used in the process.
Outputs: Products or services provided to clients.