Digital Transformation Lecture 1
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Digital Transformation Lecture 1

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@RestoredWhistle

Questions and Answers

What are the three ways suggested by Harari to cope with the AI progress?

  • Lifelong learning (correct)
  • Revert to old technologies
  • Test cases for predictions (correct)
  • Establish a new economic system (correct)
  • Which of the following are characteristics of data?

  • Fungibility (correct)
  • Scale-free (correct)
  • Autogenic (correct)
  • Costly to replicate
  • Disruptive innovations typically create new architectures for producing existing products.

    False

    What does Industrie 4.0 refer to?

    <p>The Fourth Industrial Revolution characterized by digitization, automation, and connectivity.</p> Signup and view all the answers

    Which of the following are limits of classical Customer Lifetime Value (CLV) definitions?

    <p>Focus on direct revenues</p> Signup and view all the answers

    Match the following terms with their definitions in the context of digital innovations:

    <p>Freemium = Basic version is free; premium version at a cost Dynamic pricing = Prices adjusted based on various factors Subscription models = Continuous payment for a service Participative pricing = Prices determined through customer interaction</p> Signup and view all the answers

    The digital divide refers to the gap between those who can _______ and access digital technologies and those who cannot.

    <p>afford</p> Signup and view all the answers

    What is the main driver of the exponential growth of information and digital data?

    <p>The Internet</p> Signup and view all the answers

    Mobile banking in Africa has decreased significantly in recent years.

    <p>False</p> Signup and view all the answers

    What is crowdsourcing?

    <p>The practice of obtaining ideas, services, or content from a large group of people, typically via the Internet.</p> Signup and view all the answers

    Study Notes

    Digital Transformation Overview

    • Wall Street sees significant potential in new digital businesses, compelling established firms to adapt.
    • Artificial intelligence (AI) is expected to cause broad societal impacts through rapid scientific advancements.
    • Harari's recommendations to manage AI progression include:
      • Lifelong learning to keep up with changing demands.
      • Creating test cases for future predictions.
      • Developing an economic system to address job displacement caused by AI.

    Key Concepts in Digitalization

    • Digitization, digitalization, and digital transformation are defined in various ways, each emphasizing different aspects of technological change.

    Challenges Facing Established Organizations

    • Strategies must evolve toward representation, connectivity, and aggregation.
    • Four key aspects of representation:
      • Information conversion.
      • Datafication of new information.
      • Digital-to-physical transformation.
      • Implementation of machine learning and algorithms.
    • Key shifts in connectivity include:
      • Moving from one-to-one to many-to-many connections.
      • Transitioning from on-demand to default connectivity.
      • Emphasizing relevance over correctness in information.
    • Aggregation allows companies to combine previously disjoint data, offering:
      • Enhanced understanding of organizational structures.
      • More complex evaluations, such as credit scoring.
      • Insights into individual customer needs, while posing risks of increased corporate surveillance and unethical data use.

    Data Characteristics and Firm Scalability

    • Data is characterized by its scale-free nature, autogenic properties, fungibility, free replicability, and ability to be sold while retained.
    • Questions arise around data ownership, consent, access, and its reuse.
    • Leveraging connectivity and aggregation enhances a firm's scalability.

    Digital Transformation and Internal Organization

    • Four competitive processes leading to decline in incumbent firms:
      • Internal dysfunction.
      • Competitive rivalry.
      • New market entrants (substitution).
      • Commoditization of products/services.
    • Companies may retreat to niche markets in response to digital threats.
    • Disruptive innovations redefine customer value and business models across sectors.

    Business Ecosystems Dynamics

    • Business ecosystems involve independent economic players collaboratively offering coherent solutions with distinct roles.
    • Ecosystem features differentiate them from traditional supply chains:
      • Modularity, customization, multilaterism, and coordination.

    Automotive Industry Shifts

    • Central shifts encompass:
      • Connected vehicles.
      • Autonomous technology (ranging from manual to fully automated).
      • Shared mobility.
      • Electric and sustainable energy vehicles.

    Digital Platforms and Market Challenges

    • Digital platforms risk commoditization and may prompt value inversion.
    • Platforms may transition across market segments (platform envelopment), exemplified by companies like Netflix.

    Industrie 4.0 - Fourth Industrial Revolution

    • It encompasses mechanization, automation, digitalization, and networking of industrial infrastructure.
    • Key trends include market internationalization, reduced production depth, decentralized control, mass customization, and open innovation.
    • The Solow Paradox suggests a disconnect between IT investment visibility and measurable economic effects, emphasizing complementary investments for value realization.

    Data Science Fundamentals

    • The exponential growth of data, with projections suggesting 5200 GB or 500 tons of books per human in 2020.
    • Data science focuses on extracting knowledge from vast, varied datasets through algorithms and technologies.
    • Knowledge is derived through deductive and inductive reasoning.
    • Knowledge Discovery in Data (KDD) involves data selection, cleaning, integration, and analysis, with three analysis types:
      • Descriptive, explorative, and predictive analysis.

    Customer Value in Digital Markets

    • Traditional Customer Lifetime Value (CLV) metrics may overlook indirect customer value.
    • Customer value encompasses transaction revenues, attention, co-production, and network effects.
    • Current research promotes systems thinking, understanding inter-dependencies among customer groups.

    Pricing Strategies for Digital Innovations

    • Digital innovations disrupt existing models and introduce new business opportunities.
    • Pricing approaches include non-participative, participative, dynamic pricing, freemium models, and reverse pricing strategies to enhance customer experience and optimize revenue.

    Platform Strategy Dynamics

    • Same-side and cross-side network externalities are crucial for platforms.
    • The chicken-or-egg dilemma poses challenges, with strategies to overcome include leveraging existing user bases and creating value for key users.

    Economic Impacts of ICT in Africa

    • Africa faces infrastructure deficits but has rapidly adopted mobile telephony for access to information and services.
    • Mobile banking has surged by nearly 200%.
    • ICT is identified to enhance economic development by improving market efficiency, managing supply chains, and facilitating service delivery, despite challenges from infrastructure and quality concerns.

    Crowdsourcing

    • Crowdsourcing harnesses external creativity through open calls and challenges.
    • Successful examples include Wikipedia and DARPA's initiatives.
    • Crowdsourcing can drive scientific collaboration, with platforms like Zooniverse engaging non-scientists in research.
    • Key takeaways highlight the necessity of a guiding framework and the enabling role of digitalization in crowdsourcing initiatives.

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    Description

    Explore the foundational concepts of digitalization in this introductory lecture. Learn about the implications for businesses, the impact of artificial intelligence on society, and the necessity of lifelong learning in an evolving digital landscape. Gain insights into adapting to rapid changes brought by digital advancements.

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