Questions and Answers
Digital media can only be viewed on a digital electronic device.
True
Digital media includes text, audio, video, and graphics transmitted over the internet.
True
Digital media platforms accounted for viewership rates of 27.9 billion hours in 2020.
True
Digital media often contrasts with print media and other traditional or analog media.
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Digital images, digital video, and electronic books are examples of digital media.
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Marshall McLuhan first used the term 'media' in its modern application relating to communication channels in his book Counterblast (1954).
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The phrase mass media was first used in the United States in 1923, according to H.L. Mencken.
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Writers such as Howard Rheingold framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.
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The development of early writing and paper enabled longer-distance communication systems in the Persian Empire and Roman Empire, thus can be interpreted as early forms of media.
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By the mid-1960s, the term 'media' had spread to general use in North America and the United Kingdom.
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Study Notes
Digital Media Characteristics
- Digital media can only be viewed on a digital electronic device.
- It includes text, audio, video, and graphics transmitted over the internet.
Digital Media Viewership
- Digital media platforms accounted for 27.9 billion hours of viewership in 2020.
Comparison with Traditional Media
- Digital media contrasts with print media and other traditional or analog media.
Examples of Digital Media
- Digital images, digital video, and electronic books are examples of digital media.
History of the Term 'Media'
- Marshall McLuhan first used the term 'media' in its modern application relating to communication channels in his book Counterblast (1954).
- The phrase 'mass media' was first used in the United States in 1923, according to H.L. Mencken.
Early Forms of Media
- Writers like Howard Rheingold framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.
- The development of early writing and paper enabled longer-distance communication systems in the Persian Empire and Roman Empire, which can be interpreted as early forms of media.
Spread of the Term 'Media'
- By the mid-1960s, the term 'media' had spread to general use in North America and the United Kingdom.
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