Digital Media Knowledge Quiz
10 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Digital media can only be viewed on a digital electronic device.

True

Digital media includes text, audio, video, and graphics transmitted over the internet.

True

Digital media platforms accounted for viewership rates of 27.9 billion hours in 2020.

True

Digital media often contrasts with print media and other traditional or analog media.

<p>True</p> Signup and view all the answers

Digital images, digital video, and electronic books are examples of digital media.

<p>True</p> Signup and view all the answers

Marshall McLuhan first used the term 'media' in its modern application relating to communication channels in his book Counterblast (1954).

<p>True</p> Signup and view all the answers

The phrase mass media was first used in the United States in 1923, according to H.L. Mencken.

<p>True</p> Signup and view all the answers

Writers such as Howard Rheingold framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.

<p>True</p> Signup and view all the answers

The development of early writing and paper enabled longer-distance communication systems in the Persian Empire and Roman Empire, thus can be interpreted as early forms of media.

<p>True</p> Signup and view all the answers

By the mid-1960s, the term 'media' had spread to general use in North America and the United Kingdom.

<p>True</p> Signup and view all the answers

Study Notes

Digital Media Characteristics

  • Digital media can only be viewed on a digital electronic device.
  • It includes text, audio, video, and graphics transmitted over the internet.

Digital Media Viewership

  • Digital media platforms accounted for 27.9 billion hours of viewership in 2020.

Comparison with Traditional Media

  • Digital media contrasts with print media and other traditional or analog media.

Examples of Digital Media

  • Digital images, digital video, and electronic books are examples of digital media.

History of the Term 'Media'

  • Marshall McLuhan first used the term 'media' in its modern application relating to communication channels in his book Counterblast (1954).
  • The phrase 'mass media' was first used in the United States in 1923, according to H.L. Mencken.

Early Forms of Media

  • Writers like Howard Rheingold framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.
  • The development of early writing and paper enabled longer-distance communication systems in the Persian Empire and Roman Empire, which can be interpreted as early forms of media.

Spread of the Term 'Media'

  • By the mid-1960s, the term 'media' had spread to general use in North America and the United Kingdom.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Description

Test your knowledge of digital media with this quiz! Explore topics such as digital content creation, distribution, storage, and broadcasting. See how much you know about the various aspects of digital communication and media formats.

More Like This

Mass Media Quiz
10 questions

Mass Media Quiz

TollFreeSugilite avatar
TollFreeSugilite
Mass Media and Communication (Lecture)
254 questions
Use Quizgecko on...
Browser
Browser