Digital Marketing: Reach, Trust, and Loyalty
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Questions and Answers

What is one of the advantages of digital marketing?

  • Spending
  • Omnichannel marketing
  • Target audiences in a crowded digital space
  • Cost effective (correct)
  • Which of the following is a challenge of digital marketing?

  • Relationship building
  • Spending (correct)
  • Faster results
  • Reach
  • What are the categories of e-commerce?

  • Physical products, Digital products, Services (correct)
  • Physical products, Digital products, Omnichannel marketing
  • Services, Software, Technology
  • Cost effective, Adapts to new technologies, Reach
  • What is the difference between e-commerce and e-business?

    <p>E-commerce is buying products; E-business refers to all business conducted online</p> Signup and view all the answers

    What can digital marketing be used to do?

    <p>Reach consumers online</p> Signup and view all the answers

    Which of the following is an advantage of digital marketing?

    <p>Brand recognition</p> Signup and view all the answers

    What is the worth of the US retail e-commerce market?

    <p>$1.05 trillion</p> Signup and view all the answers

    During which period did the invention of the smartphone occur?

    <p>Reinvention period for RETAIL + SERVICES + CONTENT - 2007-2018</p> Signup and view all the answers

    Which company is a major player in search?

    <p>Google/Alphabet</p> Signup and view all the answers

    What tactic is used for awareness in the customer journey?

    <p>Optimizing website content</p> Signup and view all the answers

    Which trend in e-commerce involves AR and VR?

    <p>Immersive customer experiences</p> Signup and view all the answers

    During which period did the financial crash occur?

    <p>Consolidation period for RETAIL + SERVICES - 2000-2007</p> Signup and view all the answers

    Which company is a major player in advertising?

    <p>Google/Alphabet</p> Signup and view all the answers

    What is the formula for impressions?

    <p>Impressions = Reach * Frequency</p> Signup and view all the answers

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