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14 Questions

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Digital Marketing: Reach, Trust, and Loyalty

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Questions and Answers

What is one of the advantages of digital marketing?

Spending

Omnichannel marketing

Target audiences in a crowded digital space

Cost effective (correct)

Which of the following is a challenge of digital marketing?

Relationship building

Spending (correct)

Faster results

Reach

What are the categories of e-commerce?

Physical products, Digital products, Services (correct)

Physical products, Digital products, Omnichannel marketing

Services, Software, Technology

Cost effective, Adapts to new technologies, Reach

What is the difference between e-commerce and e-business?

E-commerce is buying products; E-business refers to all business conducted online Signup and view all the answers

What can digital marketing be used to do?

Reach consumers online Signup and view all the answers

Which of the following is an advantage of digital marketing?

Brand recognition Signup and view all the answers

What is the worth of the US retail e-commerce market?

$1.05 trillion Signup and view all the answers

During which period did the invention of the smartphone occur?

Reinvention period for RETAIL + SERVICES + CONTENT - 2007-2018 Signup and view all the answers

Which company is a major player in search?

Google/Alphabet Signup and view all the answers

What tactic is used for awareness in the customer journey?

Optimizing website content Signup and view all the answers

Which trend in e-commerce involves AR and VR?

Immersive customer experiences Signup and view all the answers

During which period did the financial crash occur?

Consolidation period for RETAIL + SERVICES - 2000-2007 Signup and view all the answers

Which company is a major player in advertising?