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Questions and Answers
What is digital marketing?
What is digital marketing?
- Marketing that relies solely on traditional advertising
- Marketing that uses Internet and online-based digital technologies (correct)
- Marketing that focuses only on physical shops
- Marketing that excludes mobile phones and digital media
Which of the following is a component of digital marketing?
Which of the following is a component of digital marketing?
- Radio commercials
- Search engine optimization (SEO) (correct)
- Billboard advertisements
- Print advertising
How did the development of digital marketing impact businesses?
How did the development of digital marketing impact businesses?
- Decreased the use of digital devices
- Changed the way brands and businesses use technology for marketing (correct)
- Had no impact on businesses
- Led to an increase in physical shop visits
Which marketing strategy became prevalent with the increasing use of digital platforms?
Which marketing strategy became prevalent with the increasing use of digital platforms?
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What channels does digital marketing extend to?
What channels does digital marketing extend to?
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Study Notes
Digital Marketing
- Digital marketing refers to the promotion of products, services, or brands through digital channels such as search engines, social media platforms, email, and websites.
Components of Digital Marketing
- Search Engine Optimization (SEO): process of improving the visibility and ranking of a website in search engine results pages.
- Pay-Per-Click (PPC) Advertising: form of online advertising where advertisers pay each time a user clicks on their ad.
- Social Media Marketing: use of social media platforms to promote products, services, or brands.
- Email Marketing: use of email to send messages to customers and potential customers in order to build loyalty, trust, and brand awareness.
- Content Marketing: creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Impact of Digital Marketing on Businesses
- The development of digital marketing has enabled businesses to reach a wider audience, increase their online presence, and target customers more effectively.
- Digital marketing has also led to a shift in power from businesses to consumers, who can now access information and compare prices easily.
Prevalent Marketing Strategy
- Inbound Marketing: a strategy that focuses on creating valuable content and experiences tailored to the needs and interests of individual customers.
Digital Marketing Channels
- Search Engines: Google, Bing, Yahoo, etc.
- Social Media Platforms: Facebook, Twitter, Instagram, LinkedIn, etc.
- Websites
- Mobile Devices: smartphones, tablets, etc.
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